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FACULTY OF FOREIGN LANGUAGES
INTERNSHIP REPORT
Ho Chi Minh City, June 2023
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ACKNOWLEDGEMENTS
I would like to extend my sincere thanks to teachers of Hutech University have
enthusiastically communicated to me of knowledge, experience of a lifetime during the 3
years of training under the roof of the school.
During the fact-finding in the company, I have learned a lot of knowledge and gather
more information needed to cater for my thematic. Even there are just 4 weeks, this is the
good opportunity to approach the author and reality of a business unit economics. I would like
to extend thanks to the directors of Dai-ichi Life Vietnam supply all officials and employees
create favorable conditions for authors complete this symposium.
Finally, please send thank all family and friends sincerely for their support, help me
during the past.
Full name of student
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PHIẾU NHẬN XÉT SINH VIÊN
CỦA ĐƠN VỊ THỰC TẬP
Họ và tên sinh viên:......................................................................................................................
Ngành: Ngôn Ngữ Anh Chuyên ngành:…………………………………………..
Khóa 2013-2023 Khoa: Ngoại Ngữ
Trường: Đại học Công nghệ TP. Hồ Chí Minh-HUTECH
Trong thời gian từ ngày......... tháng...... ….năm 2023 đến ngày.......... tháng....... ..năm 2023
Tại:.................................................................................................................................................
Địa chỉ:...........................................................................................................................................
..........................................................................................................................................
Sau quá trình thực tập tại đơn vị của sinh viên, chúng tôi có một số nhận xét đánh giá như sau:
1. Công việc thực tập
............................................................................................................................................................
............................................................................................................................................................
2. Về ý thức tổ chức kỷ luật:
............................................................................................................................................................
............................................................................................................................................................
3. Về tinh thần thái độ học tập:
............................................................................................................................................................
............................................................................................................................................................
4. Về quan hệ, lối sống:
............................................................................................................................................................
............................................................................................................................................................
5. Các nhận xét khác:
............................................................................................................................................................
............................................................................................................................................................
Đánh giá chung sau khi thực tập
............................................................................................................................................................
Chấm điểm: ………../ 10
Cán bộ hướng dẫn
(Ký và ghi rõ họ và tên)
…………….., ngày.......tháng...........năm 2023
Xác nhận của đơn vị thực tập
(Ký và ghi rõ họ và tên)
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PHIẾU NHẬN XÉT SINH VIÊN
CỦA GIẢNG VIÊN HƯỚNG DẪN
Họ và tên sinh viên: ………………………………………………………………………………
MSSV: ............................................................................................................................................
Lớp:……………………………………………………………………………………………….
Đơn vi thực tập: ………………………………………………………………………………..
Giảng viên hướng dẫn: …………………………………………………………………………..
Đánh giá báo cáo
1. Hình thức trình bày:
............................................................................................................................................................
............................................................................................................................................................
2. Ngôn ngữ / văn phong
............................................................................................................................................................
............................................................................................................................................................
3. Thu hoạch
............................................................................................................................................................
............................................................................................................................................................
4. Đề tài nghiên cứu
............................................................................................................................................................
............................................................................................................................................................
Đánh giá chung:
............................................................................................................................................................
Chấm điểm: ………../10
Tổng điểm thực tập = Điểm đánh giá của công ty + Điểm đánh giá của giảng viên
2
Điểm số = ……………../10
Điểm chữ
Tp. Hồ Chí Minh, ngày……tháng…..năm 2023
Giảng viên hướng dẫn
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TABLE OF CONTENTS
I. INTRODUCTION....................................................................................................... 1
1.1. Purposes of the internship .................................................................................... 1
1.2. Significance of the internship............................................................................... 1
II. OVERVIEW OF DAI-ICHI LIFE VIETNAM......................................................... 2
2.1. History and development of Dai-ichi Life Vietnam............................................. 2
2.2. Functions, mission, structure................................................................................ 3
2.2.1. The function...................................................................................................... 3
2.2.2. The mission ...................................................................................................... 3
2.2.3. The company organization structure ................................................................ 4
2.2.3.1. Organizational structure........................................................................... 4
2.2.3.2. Functions and duties of department......................................................... 5
III. WORK ASSIGNMENT ........................................................................................... 7
3.1.The name assignment ............................................................................................ 7
3.2. Assigned job description ...................................................................................... 7
Diagram 2: Workflows practice .................................................................................. 7
3.2.1. Get a list of customers from customer care staff.............................................. 7
3.2.2. Call to customer................................................................................................ 8
3.2.3.Note information ............................................................................................... 9
3.2.4. Return list for superior...................................................................................... 9
3.3. Experiences learned.............................................................................................. 9
IV. SALES OPERATION AT DAI-ICHI LIFE VIETNAM ....................................... 10
4.1. Prepare for sale................................................................................................... 10
4.2. Search and screening .......................................................................................... 10
4.3. Reach, and appointment setting.......................................................................... 10
4.4. Introduction and presentation............................................................................. 11
4.5. Fix the comments or objection handling rejection, persuade customers............ 11
4.6. Unity, signed contract......................................................................................... 11
4.7. Customer care..................................................................................................... 11
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4.8. Recommendations .............................................................................................. 11
REFERENCES ............................................................................................................. 13
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I. INTRODUCTION
1.1. Purposes of the internship
In market economy, any a business would want to survive and develop also must try. Learn
the needs of the market, find meet and best satisfying the market demand is the only
successful method for business.
Insurance is one of the important goods by the Government concerned. This is also the
general issue of insurance business, Dai-ichi Life Vietnam was aware of the role of Marketing
and finding the most effective sales methods consistent with market conditions, business
sectors. So, sales in the company is determined to operate effective business decisions of the
company and should be promoted more.
With the knowledge learned and through practical internships at Dai-ichi Life Vietnam,
with the guidance of teachers, employees of the company, i have chosen the subject
"salephone process at Dai-ichi Life Vietnam" to do graduation report. Because of limited
time, limited experience should also post errors, I look forward to the comments of the
teachers to my reports are better
1.2. Significance of the internship
A number of documents relating to human resources management, grants the Group
solutions in recruitment and training to contribute to improve the existing exists in
recruitment, training in Globalsteel company. However, effective recruitment, training will
depend very much on the Formed company has committed sufficient and properly process
right from the start or not.
Through internships at the company. In the past the practice, I was the guide and very
enthusiastic. I am actively working on and completing tasks. As an intern, in the fact I've
learned many experiences, proactively discuss when would don't understand about the job,
boldly of communicating over. With this position, the capacity of the work itself is very
accurately through the degree of completion of the work assigned. I'm glad I finished well in
the internship.
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II. OVERVIEW OF DAI-ICHI LIFE VIETNAM
2.1. History and development of Dai-ichi Life Vietnam
Dai-ichi Life was founded in 1902, the company Dai-ichi Life is the life insurance
business of Japan first (Dai-ichi Mutual Life Insurance Company, Limited). Dai-ichi Life
equitization and listing on the Tokyo stock market in 2016 (Dai-ichi Life Holdings Inc.).
Dai-ichi Life Holdings Inc. is one of the group's largest life insurance in Japan with a
total value of 467 billion dollars of assets, revenues reached 40 billion dollars of insurance (as
of 31/03/2023 ).
Besides Vietnam, Dai-ichi Life Group has expanded its insurance operations to India,
Thailand, Australia, Indonesia and the US. Dai-ichi Life Group opened Headquarters Asia
Pacific Headquarters in Singapore and North America in New York.
LOGO:
Irectly under Dai-ichi Holdings Inc. and is a member of the Dai-ichi, Dai-ichi life
insurance Vietnam (Dai-ichi Life Vietnam) was established on April 1/2007, and this is the
first foreign market which the Group of Dai-ichi LIFE INSURANCE company owns 100% of
the capital.
Only after more than 10 years, Dai-ichi Life Vietnam has built a solid platform and hold
the position is one of four insurance companies in Vietnam about the total premium revenue,
serves more than 1.7 million customers through a team of more than 1,000 employees and
66,000 professional financial advice. Dai-ichi Life Vietnam proudly holds the third position
on the customer service network with more than 220 offices and agents throughout the
country (as of 30/6/2023 ).
On 18/1/2023 , 10-year anniversary of establishment, Dai-ichi Life Vietnam was granted
a license to the Ministry of finance approved the capital increase up to 117 million dollars,
becoming one of the insurance company has the largest capital market rates, demonstrates
strong financial commitment "lifetime partner" Vietnam..
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BUSINESS PHILOSOPHY
With more than 110 years of experience in the life insurance field since it was founded in
1902, the Dai-ichi always work based on "customer first" and will continue to apply this
philosophy in every activity of the company aims to make the commitment to become a
reliable companion for life.
2.2. Functions, mission, structure
2.2.1. The function
Main products:
+ An Tam Hung Thinh Advanced
+ An Health Center
+ An Phuc Hung Thinh
+ An Thinh Investment
+ Health care insurance
+ 88 Illness
+ Comprehensive Accident Improving
+ Premium Support
+ Support insurance cost of Treating terminally ill
+ Premium Support insurance critical illness
+Support insurance cost of living
+ E-term insurance
+ Insurance Waiver Costs
+ Critical illness insurance
2.2.2. The mission
Create unmatched value for everyone through dependable, effective, transparent and
profitable life insurance and pension plan
Perform business tasks in the correct category in the business registration license and
company purposes.
The company completely independent, financial autonomy, autonomy of the business
plan.
The company operates according to the principle "a leader", the Director of the
company is to decide all issues related to all aspects of company activities. Depending on the
time the Director of the company management hierarchy for the subsidiaries of the company.
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Building strategy development, business plan consistent with the mission and needs of
the market. Preferred employers in the region and in the country, take care of the good
material life sense for officials and employees. Planning training, retraining in order to raise
the professional level, profession, work capacity, ensuring legal rights for employees. Respect
for the right to organize of the mass organizations, social and political organization in
business for workers.
Implement mode and rules of capital management, the property, funds, create efficiencies in
business operations, strengthen the material conditions for solid companies for the
development of the company, responsible for the authentication properties of the financial
activities of the company.
The company is subject to the management of the Government. Implementation of tax
obligations and the terms of the submission to the State budget in accordance with the current
legislation.
2.2.3. The company organization structure
2.2.3.1. Organizational structure
Dai-ichi Life Vietnam Corporation with staffing structures are arranged very scientific,
consistent with the nature of production and business activities of the company, in accordance with
the laws of the Socialist Republic of Viet Nam.
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(Source: Human resources Department)
Diagrams 1: Organizational structure of Dai-ichi Life Vietnam
2.2.3.2. Functions and duties of department
Director: Direct operating companies, are responsible for the highest authority in the
company’s operations, and is responsible before the law for business activities and direction
of the target company as well as the improvement of workers live.
Vice - Dricter
- Assisting the Director in the management and administration of the company's activities as
assigned by the Director;
- Proactive and positive development, implementation and tasks assigned to the Director
responsible for the efficiency of operations.
Marketing – Sales Department have several functions such as: select the channels through
which the goods are to be distributed, trains the salesmen in a knowledge of the goods and in
methods of selling them, Supervises and directs the sales activities of the men out in the field.
Chairman
Vice Chairman CEO
Territory Manager
Marketing
Department
Online marketing
department
Direct marketing
department
Agents
Finance
Department
Accounts team
Funds collecting
team
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Construction of the advertising, marketing and discounting to attract customers, Design -
network, design maquette advertising leaflet, brochure, catalog, bandrote ... Administration of
company web network, writing articles to post on the company website, receiving and
responding to customer inquiries, for work through the Internet,…
Document accountant: The basic function is responsible for financial services, write and
collect invoices, data reflected on the books and provide timely information to serve the
director's decision. Ensure implementation of financial revenues and expenditures of the
current regime and state tax provisions, social insurance, health insurance and other
obligations to the state besides function rooms include the proposed cost-saving measures,
increase profitability, preserve and develop the company's business capital.
Human resources department
- Implementation of strategy, annual budgets, work plans of each month to the Department
Director-General for approval.
- The organization of the mirror, in room assignments to complete year budget plan, work
plan of the room / board approved each period.
- Perform internal reports prescribed by the Company and other reports as requested by the
Executive Board.
- Develop processes and professional regulations of the Office of the field, evaluate the
effectiveness of the process, this provision in practice to continuously improve and enhance
the Company's operations.
- Perform other duties as directed by the Executive division.
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III. WORK ASSIGNMENT
3.1.The name assignment
I was assigned as customer care staff.
3.2. Assigned job description
(Source: sale department)
Diagram 2: Workflows practice
Interpretation process:
3.2.1. Get a list of customers from customer care staff
Daily morning, I've got a list of customers from customer care staff
This list includes information about the customer name, number phone, name and address of
customers. This list includes customers who have worked with the company.
Customer care staff will send this list by email or printed out and sent directly to me
Get a list of customers from
customer care staff
Call to customer
Note information
Return list for s/uperior
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(Source: sale department)
Table 2: Customer list
3.2.2. Call to customer
Once I get a list of customers from the customer care employee, I have read the information in
the list then initiated the call.
The main content of the call: start the call by the simple greetings, then introduce yourself
with Dai-ichi Life Vietnam then entered the main content: ask the previous orders? they are
satisfied with the product? Currently, they have the project would like to partner with Dai-ichi
Life Vietnam?
During the talk, the customer's response is usually fun, comfortable receiving calls, at the
same time to thank Dai-ichi Life Vietnam because of interest. However, there were a few
customers were not able to hear the phone, or call at their mood is not good, they're not
comfortable and recommended the termination of the previous call. However, most of
customers still refuse politely, not harrassing me.
Normally average one day I made about 20 calls, each call usually lasts from 5-20 minutes
depending on the content of the call.
With the customer does not contact or phone is busy, make a maximum of three calls in
one day, each call within at least 2 hours.
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3.2.3.Note information
After I had done a call, I had to take notes right in the document information that my
manager took notes The information is usually rated in customer satisfaction for contracts
cooperation along with information about the new customer contracts.
The notes should be brief but clear, generalize the entire contents of the call was made.
3.2.4. Return list for superior
This document includes a list of customer care staff gave me at first and the notes I've
collected in the process of implementation of the call
Recheck the call has been completed, marking the calls were not completed during the day;
Considering the entire call and notes;
Later that day, I had to return the document to the manager.
3.3. Experiences learned
+ Worked and discussed with the staff of the Dai-ichi Life Vietnam., I have been people
share some experience in work and in life. So I feel that the practice of each student not just
as complete assigned work but also know a lot of the beauty of the experience of each person,
from which to draw lessons for themselves for later avoid stumble in life.
+ I understand about the process of customer care by phone
+ Study are patient, careful work;
+ Self-confidence in communication;
+ Sociable greater openness in the work, progress in working groups.
+ The staff helped me a lot in the process of recording information in the reports. This
internship process has brought me a lot of experience on the job and life.
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IV. SALES OPERATION AT DAI-ICHI LIFE VIETNAM
(Source: sale department)
Diagram 3: sales process of Dai-ichi Life Vietnam
4.1. Prepare for sale
Salespeople need to prepare everything for successful sales activities, from insight about
products, services, sales plan (list of customers need to visit). Introductory paper, card, dress,
to both the psychology of sales.
4.2. Search and screening
Actually this is the first step in the sales process aims to uncover the most promising clients,
build a list of potential customers, customer screening weak. Sales staff can call, send a
message to prospects clients before deciding whether to visit.
4.3. Reach, and appointment setting
Salespeople need to learn full information about prospects, set out the objective of the visit.
Salespeople need to know how to greet the buyer to get the opening step for later
relationships, including appearance, the preamble and the comment in the story. This step
successfully execute your sales process becomes easier you convinced was 50% of customers
Step 7: Customer care.
Step 6: Unity, signed contract
Step 5: Fix the comments or objection handling rejection, persuade customers.
Step 4: Introduction and presentation
Step 3: Reach, and appointment setting
Step 2: Search and screening
Step 1: Prepare for sale
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buy from you because the customer is to listen to you say, interested in the products or
services you sell.
4.4. Introduction and presentation
This is the stage the salesperson introduced his product to the buyer under the AIDA formula
(attention, interest, desire, action), the salesperson must carefully emphasizes the benefits of
customers and raised the features of the product to ensure that the benefits.
4.5. Fix the comments or objection handling rejection, persuade customers.
The customers almost never made comments opposing the process introduced or when
suggested purchase orders, their opposition may be psychological or logic. To handle those
opposed to this, the salesperson must always keep cheerful attitudes, suggest people buy
clarified those comments don't approve, deny the reasonable value of the opposing comments,
...
4.6. Unity, signed contract
This is the period of the sales staff to try to unify the business, they need to know how to
recognize the signal to end trade in buyers, including the gestures, words or comments and
questions, the salesman can make the special agents to stimulate buyers to end trade of
service. Especially always use open questions = > client hard to deny (for example: you get
how much ...?)
4.7. Customer care.
This last step is necessary when the salesperson make sure customers will be satisfied and
continue business relations, shortly after the end of business and sales staff need to complete
all the necessary details about delivery time, terms of purchase, they should plan on hold to
make sure not to lose or forget the customer not so, need care after goods receipt and use of
the service by telephone, visit opinions about products and services, gifts, holidays, and the
small but action from the actions that will make customers trust you, your company and if
there are problems in the order customers use the product, then easily handled good. Because
80% of the revenue generated on 20% of customer loyalty.
Above is the 7 basic steps in the sales process that new sales staff entered the profession
needed, customized business lines, products, and services that the sales process is also
different in some steps, so sales form, email the sales process will be different the online sales
process, as well.
4.8. Recommendations
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Dai-ichi Life Vietnam should closely match the middle parts such as administrative personnel,
sales and other departments to help interns complete best practice process.
- Dai-ichi Life Vietnam Corporation need to give staff a text template to manage unified work
to employees recorded in the process of practice as the location has flyers, website has posted
news, how the consultation results.
- Dai-ichi Life Vietnam should create conditions to employees exposed the fact products help
to better understand the product:
-In the process of receiving the request and advise the customers, because have not
experienced so many errors and this caused great influence to the sales process so Dai-ichi
Life Vietnam should just teach more in this period.
-Organizational activities In the sales staff, the company needs to adjust:
• The number of members of each group should only from 5-7 people
• Duration: 25 days
This will ensure better performance of tasks set out
-Regular training for instructions how to search effectively clients through direct instruction
in parallel with theoretical knowledge.
-Innovative training methods: direct interaction between staff and management, to avoid the
direct training from officers down to the employees.
-Compensation should be joined by an "expert" to take out the policies consistent with
corporate funding as well as consistent with the psychology staff, encourage employees to
work.
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REFERENCES
1. Syllabus Political Economy Marxist-Leninist, the National Political Publishing, Ho Chi
Minh City, 2004.
2. Duong Huu Hanh, "International business in a global market", Labour Publishers – Society
3. Hoang The Head,'' The New Thinking on the market,'' Publishers List
4. Nguyen Cao Van, "International Marketing Curriculum," Education Publishing House,
1997