This is a proof of concept presentation for a meal planning and grocery planning mobile app on the iOS7 platform. My personal contribution to this group project was the app branding, logo and slide-deck. The basic premise was to provide a portal for urban Millenials to plan their weekly meals and plan their grocery shopping accordingly at the same time create a platform for CPG's and grocery store own-brand labels to target customers with coupons to incentive the purchase of their product. The cited information is to demonstrate the efficacy of our choice of iOS7 as the launch platform.

2. Features & Revenue Model
Shopping Lists “on the fly”
•
•
•
•
•
Meal Plan: suggests meals based on user lifestyle
Generates shopping list
Curated Diets: Health | Ethnic | Occasion
Comparative Pricing: basket prices across local stores
Targeted advertising & incremental sales
Revenue Model
• Advertising from Grocery Chains
• In-App purchases of Curated Diets & Specialty Cookbooks
• Percentage of revenue from coupon & location based sales made
through the app

3. Cuisine Conciérge Feature List
Cuisne
Concierge
Calendar
My Shopping
List
Compare
Basket
Browse at
Default Store
My Meals
Ethnic /
Specialty
Recipes
Curated Diets
Weight
Watchers
Men's Fitness
Chinese
Indian
Lifestyle
Food
Martha
Stewarts
Recipe Books
Vegetarian
Romantic
Dinner
Picnic /
Holiday

4. Why Mobile App?
• Target Demographic: Urban 18-35 yr. olds
– Young Professionals
– Disposable Income
• Convenience
– Do not plan their grocery shopping
– On the go meal-planning
– Value location-based services
– Comfortable sharing information

5. Why iOS?
Preferred Lead Platform
– App Discovery
– Learning Curve
– Cost & Revenue
Potential

6. Key Relationships
• Grocery Stores
–
–
–
–
Eye-balls on their product mix
Brand & Store Loyalty
Incremental sales to customers
Analytics: which strategy transmutes to sales? (future)
• Curated Guides:
– Weight Watchers / Men’s Health etc.
– Nutritionists
• Other Apps:
– Location based services (Apple/Google maps)

7. Value Proposition
• To the User:
– Convenience
– Lifestyle Goals
– Price Comparison
• Grocery Chains:
Lucy's Having
Lasagna
Lucy is
incentivized to
buy Garlic
Bread
App creates a
coupon for
Garlic Bread
App Populates
her shopping
list
App analyses
complimentar
y items
– Targeted advertisement
– Analytics based on aggregate user data (future)
– Incremental sales of products

8. Thank You!
- Questions -

9. Tablets Nearly as Important as Smartphones
% of App-Makers developing for each screen

10. iOS has Highest Return from in-App Purchases