1. Food Localization
By: Eric Hogenkamp, Kristin Ivan, Jared Lyons, and Katie Zagurski
The 4 Casekateers
2. SWOT Analysis of the Current Food Industry
Strengths
• Price positioning adjusted to consumer behavior
reinforced through value marketing message
• Sponsorship of major events has increased brand
visibility
Weaknesses
• Public awareness of mobile commerce
• Shopping cart Beta
• Too many accounts to log into on mobile
application
Opportunities
• Increased presence in the food and grocery
segment through PFresh concept
• Re-vamp mobile app to gain user interaction
Threats
• Increasing overlap in product assortment
• Local grocery stores
• Increasing competition and technologies
3. Problems With Current App
• App has consistently held around a 3/5 star rating.
• Too many accounts to register for and log into.
• It is not being used to it’s full potential.
• Reviews claim it is to complicated.
4. App Update
• Login with Facebook
• Simplicity
• Promotion
• Demographics
• Utilize Location Services
• This will collect regional preferences
• Periodic Question
• Used for Marketing research and promotions
• Will help establish local likes and interests
• Promotes Archer Farms by giving customers 5% off total Archer Farms
purchases
• Free research!
5. App Features
• Periodic Question (weekly/monthly)
• “Make a Grocery List”
• Collects regional shopping preferences
• Pricing in ascending order, highlighting Archer Farms and Market Pantry
• Check off by scanning at register or manually on smartphone/tablet
• “REDcard”
• Checkout using your REDcard on your phone/tablet
• Collects regional purchasing information
• Collect and use discounts
6. How to Get the Word Out!
• Advertise on Target Website
• Written on receipt
• Employee Tagline at Checkout
• Ex. “Have you checked out our new and improved app, where you can get
total purchase discounts on some of Target-brand products?”
7. What This Will Lead to in the Future…
• Local Favorites Section
• Integrated App with functional shopping cart and REDcard
• Promote Sales to help reach 2017 goal of $100+ billion in sales
• User friendly, integrated grocery list with coupons/rewards
8. SWOT Analysis of our Solution
Strengths
• Minimal cost to put into action
• Free promotion on Facebook
• Simplicity
Weaknesses
• Target app is not very commonly used
Opportunities
• Can be updated continuously
• Stay up-to-date about regional preferences
continuously
• Promotes Target brands
Threats
• Not all target market has smart phones
• Some people prefer brand name products
9. Why This Will be Successful for YOU
• Simple to implement
• Minimal Costs
• Will gain new prospective customers through social media
• Relevant to upcoming generations
• Promotes convenience
• Connects with customers on a personal level
• Relevant to specific local areas
“Expect more. Pay less.”
