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E- commerce
1. PROJECT BY - AYUSHI VAGHELA
E-COMMERCE SITE NAME -
Bangtan21 India / BT21
2. WHAT IS BT21?
● BT21; the brand and its characters were born from a collaborative project between LINE FRIENDS and
BTS. They launched in 2017, the brand has captured the hearts and minds of youths worldwide with its
charming designs, unique concept and thoughtful storytelling.
● Online shops and physical stores located worldwide are providing consumers with unique brand
experience and quality products, and digital presence in the form of animated content and games are
going strong. Collaborations with trendsetting brands have picked up as well with even more
partnerships on the horizon, culturing the brand scope into an even more youthful, vibrant outlook.
● BT21 is the first project of LINE FRIENDS CREATORS. It is a new IP co-created by LINE FRIENDS and
BTS. BT21 consists of 8 different charming characters created by BTS members, where all of them
actively participated in the whole process from drawing sketches to elaboration.
● BTS, the first artist to join the ‘FRIENDS CREATORS’ Project, is a creator that shows connection in
terms of the global character brand LINE FRIENDS’ keywords: Global, Millennials and Trending. BTS
has high popularity and strong influence in the world, and are great storytellers of our time who can
share the story of ‘development in IP’.
3. CHARACTERS OF BT21?
KOYA (Gifted sleepyhead)
- Brilliant, & he naps with
a mind heavily filled with
thoughts.
RJ (Kind,Loving, Foodie)
- The fluffy fur coat and
compassionate soul make
everyone feel right at
home.
SHOOKY (Mini Prankster)
- The fone thing Shooky
hates most is milk.
MANG (Mystery Dancer)
- Dancing runs in MANG’s veins. Wherever
there’s music, MANG’s probably there
breaking out some cool moves.
CHIMMY (The pure-at-heart)
- Always sports the signature yellow
hoodie and is compelled to work hard on
anything that catches CHIMMY’s
attention.
TATA (An off-the-wall, curious soul,
Prince)
- Possessor of supernatural powers and a
hyper-elastic body that stretches to great
lengths.
COOKY (Brawny, hearty rumps)
- Always full of heart and boundless
stamina, COOKY’s that one friend you can
always count on.