3. MINISO needs an email marketing strategy because it will help
them for promotional marketing i.e making their customer
aware about their new product, engaging blog content & giving
tips on how to use specific product in different ways.
OBJECTIVES:-
1. It will create an awareness among customers.
2. It will also help to know who are interested in their brand.
3. Increase traffic to website.
4. Better brand recognition .
5. Customers will be remain more engaged when they will
receive mail regarding their new products, blogs, etc.