This document discusses how using stories in presentations can make them more engaging and effective at communicating information. It explains that stories appeal to both the left and right sides of the brain by combining facts with emotional elements. Just as paint particles draw together and stick to a surface as the water evaporates, stories stick in the audience's memory by making them feel emotions. The document advocates adding stories to presentations to build trust and loyalty with stakeholders so that important messages are remembered.

1. How paint dries (and
what it has to do with
your communications
WWW.WHITEDOT.CO proudly presents
Corporate stories and paint
Or, just leaving the colour

2. And from this tin of paint
we can learn about how
stories can bring life to
your communications.
This is the story of how
presentations can be more
interesting and effective
using stories.

3. If your presentation doesn’t even excite you,
then it won’t excite your audience.

4. Is this what we normally expect from presentations?
Don’t try to read it.
Not that you would have anyway.

5. Boring topic, bullets, lots of big words, passive voice =
uninspiring

6. Being
interested and
using human
language will
help you keep
it simple.
It keeps you
part of it.
It makes it
mean
something.

7. Like telling a story.

8. Or as Jonathan Swift said it…

9. Even in the 18th century we knew that
people use their hearts as well as their heads.

10. Stories give facts and emotional appeal.
They let you talk to the whole brain team.
Right
brain
Left
brain

11. Stories let you
use intelligence
and imagination,
and reach both
sides of the brain.

12. And stories talk to them both
– and get a good rhythm going between fact and
anecdote.

13. paint sticks to the surface
Just like the water in our paint story drying up
and letting the colour remain,
the logic in a communication eventually disappears...
particles and water
water evaporates
particles draw together

14. Made of facts and emotions
– ideas stick with your
audience, and spread…and just leaves people
remembering the way your story made them feel.

15. Adding stories to
your presentations
makes your audience
feel like you like
them and are
interested in your
subject.
It makes
them feel
like you
trust them
and want
them on
your side.
And because they’re
made of facts and
emotions, ideas stick
with your audience,
and spread.

16. White Dot works with
organisations to change how
people communicate – which
gives them more confidence in
themselves and their message.
It means you grow more trust
between your organisation and
your stakeholders, which builds
loyalty and advocacy, and
grows your bottom line.
We believe the time has come
for a new language for
business, which brings people
together.
We can help you produce
unforgettable, meaningful,
human communicating that
makes your important
messages stick.
Give us a ring. We’ll get the
kettle on.
hello@whitedot.co
www.whitedot.co/paint
(+44) 01603 516596
In education
Customer service