2. TABLE OF CONTENTS
01
Site Audit
04
Keyword Research
02
Domain Overview
05
Meta Tag
03
Top SEO Pages
06
BackLink
07
SEO Strategy
3. ▪ Launch Date : 21st May, 2013
▪ Legal Name: Oravel Stays Private Limited
▪ Founder & CEO: Ritesh Agarwal
▪ Company Valuation: $10 Billion
▪ Headquarters: Gurgaon, Haryana – India
▪ Total Employees: 17,000 + Employees
▪ Areas Served: Asia, America & Europe.
▪ Countries Served: 10 Countries (India, China, Malaysia, Nepal, the United
Kingdom, the United Arab Emirates, Saudi Arabia, the Philippines,
Indonesia and Japan)
INTRODUCTION
38. BACKLINKS - Suggestions
1. This is where they can add their app link when their name is at the top 1.
https://www.enukesoftware.com/blog/top-6-best-hotel-booking-apps-in-india.html
2. TINDER -
https://www.google.com/search?q=tinder&oq=Tinder&aqs=chrome.0.0l8.5640j0j7
&sourceid=chrome&ie=UTF-8
3. BUMBLE-
https://www.google.com/search?q=bumble&oq=bumb&aqs=chrome.0.69i59j0j69i5
7j0l5.8216j0j9&sourceid=chrome&ie=UTF-8
4. Bruised Passports (Travel Bloggers) -
https://www.google.com/search?q=bruised+passports&oq=bruised&aqs=chrome.0.
69i59j69i57j0l6.2848j0j9&sourceid=chrome&ie=UTF-8
5. Curly tales - https://curlytales.com/
6. Pop Xo - https://www.popxo.com/
7. LBB - https://lbb.in/
39. STEP 1 : KEYWORD
❏ Keywords are not incorporated appropriately the content is different
from the website.
❏ USP must be highlighted in making keywords.
❏ Simpler words must be used.
❏ OYO rooms has only brand name as its keywords which must be
avoided in making keywords.
❏ Analyse what the competitors are doing and analyse research on the
side.
❏ We must understand our end goal, maybe we get traffic but we need
to make conversions as well.
MONTH 1
40. STEP 2 : CONTENT
❏ Content given in the website does not include keywords in it.
❏ The content is also very repetitive in nature which block the traffic
for different pages in the same website.
❏ Keep paragraphs short and simple.
❏ Use images, video.
❏ Use the keywords which we had collected the previous month now.
❏ Another goal is to achieve a better google quality score.
MONTH 2
41. STEP 3: BACKLINKS
❏ Increasing platforms for the link.
❏ Increasing and building viewers from various platforms who are
related to this food industry.
❏ Featuring the website on travel blogs.
❏ Finding traffic from other pages/blogs like “Top 10
budget/affordable stays in Mumbai”
❏ Google judges the backlink of the website as well, so we must
choose and select wisely.
❏ Social shares would also be necessary.
MONTH 3
