Arts, Tourism and Economic DevelopmentExamples and ResourcesDeborah McLaren, Local Flavor LLCKent Gustafson FacilitationRu...
www.getlocalflavor.comCelebrating and strengthening LOCAL food, art, culture, heritage and slowtravel in the Upper Midwest...
**Make sure to stay and view a shortvideo about the Magical Kingdom ofMarfa, Texas at the end of the workshop.
TOOL BOXEconomic Development, Art & Tourism
Strategy created by AEO’s Regional Flavor cluster model.Tool: Regional Flavor Model
Local Flavor’sRecipe for SustainabilityMore tourism dollars are invested locally when youpartner and feature:* Local Food*...
Local Food* Feature “local” food - festivals, at non-food events,cafes.
Local ArtShowcase local art in non-art venues with local food.University Avenue Project www.wingyounghuie.com/
Local CultureThe Upper Midwest shares a strong sense of "community.”Tap into cultural networks.
Local Heritage• Feature Native Americans, early and new immigrants;traditions passed through generations, natural heritage.
Maple Syruping – Northern HeritageAudubon Center of the North WoodsMaple syrup, birding and bicycling in easternMinnesotaP...
Slow TravelA state of mind which allows travelers to engage morefully with communities along their route, often favoringvi...
Tool: Network WeavingWhen Building Your Local Flavor Strategy,Network Weaving is the Craft, Your Small Town is the Loom.He...
Network Weaving is the creation of robust & vibranteconomic and community networks.Tools include:• Network Mapping• Networ...
Get Ready! New Networks Are Changing Our Culture!
Art/Heritage Food Example: Arizona Food Heritage Wagon
Partner Example“Welcome to the Food &Farm Film Fest! Ourinaugural festivalhappened on March29-31, 2013 at theRoxie Theater...
Worm Farm’s Fermentation Fest• Cultureshed is defined as: (1) A geographic regionirrigated by streams of local talent and ...
Fermentation FestArt, Food, Education, Tourism* The Farm/Art DTour - 50 mile self-guided tour through Sauk Co., WI• Art Wo...
Visit Roadside Culture Stands
Farm DTour Art
The 30-Mile MealAthens, Ohio
Lowertown, Saint Paul
Common Goal: Partnering
Local Food, Art, Culture, Heritage and Slow Travel
.
From Explore Minnesota TourismIn 2012 Travel/Tourism in Minnesota Generated:• $11.9 billion in gross sales• More than $32 ...
Tool: Coop-tition
Background
Wine Trail Events• Art fairs/exhibitions• Music (variety)• Local food paired withvarious wines• Book clubs
Total Economic Impact: $36 million
Review: Local Flavor Strategies• Celebrate and promote local food, art, culture, heritage & slow travel.• Partner!• Levera...
ResourcesTools/Technical Assistance •Local Flavor www.getlocalflavor.com•Network Weaver/Handbook www.networkweaver.com/ To...
Arts, Tourism and Economic Development" from Rural Arts and Culture Summit/Center for Small Towns, UMN-Morris
Arts, Tourism and Economic Development" from Rural Arts and Culture Summit/Center for Small Towns, UMN-Morris
Arts, Tourism and Economic Development" from Rural Arts and Culture Summit/Center for Small Towns, UMN-Morris
Arts, Tourism and Economic Development" from Rural Arts and Culture Summit/Center for Small Towns, UMN-Morris
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Arts, Tourism and Economic Development" from Rural Arts and Culture Summit/Center for Small Towns, UMN-Morris

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Utilizing the intersection of arts and tourism for economic development, Deborah McLaren of Local Flavor LLC and Kent Gustafson present examples and tools for communities - rural and urban. Tools include Network Weaving, wine trails, local food, heritage. Sponsored by UMN-Morris and Springboard for the Arts.

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  • Thank you, Peter Wahome, for your comment. Not only tourism and crafts but health and alternative transportation! This is a great model of responsible tourism. Thank you for sharing this. I hope more people who view this slideshare will read your message and learn about your work. Are you part of the Responsible Tourism group on Facebook? If not, please join us! Thanks for your comments - cheers!
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Dear Deborah

    My name is Peter Wahome and i work as the Projects Facilitator for Crafts of Africa/People to People Tourism - Kenya.
    As my job title suggests, i am more involved in taping the synergy of www.craftofafrica.org and www.peopletopeopletourism.com on matters development. In other words , it is very much possible to use Arts and Tourism as a tool for Rural and local/slum development. That is what we have been doing over the years. For instance, we have been able to help a crafts women group in the arid and semi arid region of Kambaland in the Eastern province realise their health dream project initiative that had stalled for almost 2 decades; but when we came to learn of it and with the support of our friends from USA , the project is today a reality. The community health facility is toady serving over 75 villages. In addition to that, 150 community health workers (CHWs) have been trained. All the CHWs have a Bicycle which enables them to move from one neighborhood to the next serving their community on voluntary basis.Thanks to our medical professional friends in USA and our local Medics team who joined hands with us in our effort to make the above crafts women's project a success story.

    The US medics came to know about this women's project following my visit to USA at the invitation of some church groups, Universities and a trading partner. After sharing my experience with the above American hosts, some decided to visit Kenya on ppt tour/safari in which time we gave them a better insight of Kenya and its people and the work we were involved in at the grass-roots level in line with our mission and calling. We have been able to initiate other projects in other areas too.
    In other words, in the tourism front,we believe the poor should benefit from tourism in their local communities as much as tourists benefit from staying there. This is practically what we are doing in line with the concept underlying the ppt idea. I can say we seem to share more with you and your school of thoughts in 'Arts, Tourism and Development'

    Good day and keep up with the good work.

    Peter Wahome
    Ashoka Fellow
    www.changemakers.net
    Phone:+254722750073
    +254734559710
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Dear Deborah

    My name is Peter Wahome and i work as the Projects Facilitator for Crafts of Africa/People to People Tourism - Kenya.
    As my job title suggests, i am more involved in taping the synergy of www.craftofafrica.org and www.peopletopeopletourism.com on matters development. In other words , it is very much possible to use Arts and Tourism as a tool for Rural and local/slum development. That is what we have been doing over the years. For instance, we have been able to help a crafts women group in the arid and semi arid region of Kambaland in the Eastern province realise their health dream project initiative that had stalled for almost 2 decades; but when we came to learn of it and with the support of our friends from USA , the project is today a reality. The community health facility is toady serving over 75 villages. In addition to that, 150 community health workers (CHWs) have been trained. All the CHWs have a Bicycle which enables them to move from one neighborhood to the next serving their community on voluntary basis.Thanks to our medical professional friends in USA and our local Medics team who joined hands with us in our effort to make the above crafts women's project a success story.

    The US medics came to know about this women's project following my visit to USA at the invitation of some church groups, Universities and a trading partner. After sharing my experience with the above American hosts, some decided to visit Kenya on ppt tour/safari in which time we gave them a better insight of Kenya and its people and the work we were involved in at the grass-roots level in line with our mission and calling. We have been able to initiate other projects in other areas too.
    In other words, in the tourism front,we believe the poor should benefit from tourism in their local communities as much as tourists benefit from staying there. This is practically what we are doing in line with the concept underlying the ppt idea. I can say we seem to share more with you and your school of thoughts in 'Arts, Tourism and Development'

    Good day and keep up with the good work.

    Peter Wahome
    Ashoka Fellow
    www.changemakers.net
    Phone:+254722750073
    +254734559710
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
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  • Marfa, Texas video from 60 Minutes
  • Arts, Tourism and Economic Development" from Rural Arts and Culture Summit/Center for Small Towns, UMN-Morris

    1. 1. Arts, Tourism and Economic DevelopmentExamples and ResourcesDeborah McLaren, Local Flavor LLCKent Gustafson FacilitationRural Arts and Culture SummitLeveraging Arts and Culture to Build Thriving CommunitiesJune 6, 2013University of Minnesota-Morris
    2. 2. www.getlocalflavor.comCelebrating and strengthening LOCAL food, art, culture, heritage and slowtravel in the Upper Midwest.Providing the community with marketing and consulting services.
    3. 3. **Make sure to stay and view a shortvideo about the Magical Kingdom ofMarfa, Texas at the end of the workshop.
    4. 4. TOOL BOXEconomic Development, Art & Tourism
    5. 5. Strategy created by AEO’s Regional Flavor cluster model.Tool: Regional Flavor Model
    6. 6. Local Flavor’sRecipe for SustainabilityMore tourism dollars are invested locally when youpartner and feature:* Local Food* Local Art* Local Culture* Local Heritage* Slow Travel
    7. 7. Local Food* Feature “local” food - festivals, at non-food events,cafes.
    8. 8. Local ArtShowcase local art in non-art venues with local food.University Avenue Project www.wingyounghuie.com/
    9. 9. Local CultureThe Upper Midwest shares a strong sense of "community.”Tap into cultural networks.
    10. 10. Local Heritage• Feature Native Americans, early and new immigrants;traditions passed through generations, natural heritage.
    11. 11. Maple Syruping – Northern HeritageAudubon Center of the North WoodsMaple syrup, birding and bicycling in easternMinnesotaPancake breakfastTap trees and turn sap into syrupStay at environmental-learning centers lodge roomsRide the Munger TrailBirding the 535-acre campus
    12. 12. Slow TravelA state of mind which allows travelers to engage morefully with communities along their route, often favoringvisits to spots enjoyed by local residents rather thanmerely following guidebooks.
    13. 13. Tool: Network WeavingWhen Building Your Local Flavor Strategy,Network Weaving is the Craft, Your Small Town is the Loom.Help weave together the assets of an area such as the artists,specialty food producers, local heritage, recreationopportunities, etc., and create practical activities acrosspolitical jurisdictions.
    14. 14. Network Weaving is the creation of robust & vibranteconomic and community networks.Tools include:• Network Mapping• Network Weaver Training• Leadership Development• Assessments/Evaluations
    15. 15. Get Ready! New Networks Are Changing Our Culture!
    16. 16. Art/Heritage Food Example: Arizona Food Heritage Wagon
    17. 17. Partner Example“Welcome to the Food &Farm Film Fest! Ourinaugural festivalhappened on March29-31, 2013 at theRoxie Theater in SanFrancisco. This uniquefilm festival paired localchefs with new films tocreate a delicious feastfor the eyes andmouth.”
    18. 18. Worm Farm’s Fermentation Fest• Cultureshed is defined as: (1) A geographic regionirrigated by streams of local talent and deep pools ofhuman and natural history, (2) An area nourished bywhat is cultivated locally, and (3) The efforts of writers,performers, farmers, artists, musicians, scholars andchefs who contribute to a vital and diverse local culture.
    19. 19. Fermentation FestArt, Food, Education, Tourism* The Farm/Art DTour - 50 mile self-guided tour through Sauk Co., WI• Art Works - large-scale temporary art installations• Roadside Culture Stands - artist-built mobile farm stands• Field Notes - rural culture education sites• Pasture Performances and more• Attracted over 8,000 people in 2013
    20. 20. Visit Roadside Culture Stands
    21. 21. Farm DTour Art
    22. 22. The 30-Mile MealAthens, Ohio
    23. 23. Lowertown, Saint Paul
    24. 24. Common Goal: Partnering
    25. 25. Local Food, Art, Culture, Heritage and Slow Travel
    26. 26. .
    27. 27. From Explore Minnesota TourismIn 2012 Travel/Tourism in Minnesota Generated:• $11.9 billion in gross sales• More than $32 million a day
    28. 28. Tool: Coop-tition
    29. 29. Background
    30. 30. Wine Trail Events• Art fairs/exhibitions• Music (variety)• Local food paired withvarious wines• Book clubs
    31. 31. Total Economic Impact: $36 million
    32. 32. Review: Local Flavor Strategies• Celebrate and promote local food, art, culture, heritage & slow travel.• Partner!• Leverage the impact of heritage preservation: buildings, landscapes,Main Streets, cultural traditions, arts, music and foods.• Develop festivals, trails and art districts that reflect the local flavor.• Support local capacity building skills: network development,facilitation, strategic planning, work plan development, and attractingresources.
    33. 33. ResourcesTools/Technical Assistance •Local Flavor www.getlocalflavor.com•Network Weaver/Handbook www.networkweaver.com/ Tourism Resources •University of Minnesota Tourism Center     www.tourism.umn.eduu•University of Minnesota Extension – Community Vitality     www.extension.umn.edu/communityy•Explore Minnesota Tourism    www.exploreminnesota.comm      •Minnesota Association of Convention and Visitors Bureaus   www.minnesotacvbs.com•Minnesota Bed and Breakfast Association       www.minnesotabedanddbreakfasts.org•Minnesota Grown   - Minnesota Department of Agriculture  www.mda.state.us.mn/mngrownn•Minnesota Grape Growers Association   www.mngrapes.org•Great River Road Wine Trail   www.greatriverroadwinetrail.orgg•Three Rivers Wine Trail    www.3riverswinetrail.com•Heartland Wine Trail   www.heartlandwinetrailmn.com•Minnesota Historical Society http://www.mnhs.org/localhistory/mho/•Reedsburg, WI Fermentation Festival http://fermentationfest.com/•30 Mile Meal http://www.athensohio.com/30mile/*University Avenue Project www.wingyounghuie.com  Thank you! Deborah McLaren Kent GustafsonLocal Flavor Gustafson Facilitation651-983-9880 612-226-5238Deborah@getlocalflavor.com kgustaf@umn.eduwww.getlocalflavor.com www.gusfacilitation.com

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