SharniKimCreativityTheme: Online marketingTheme: Cost effectiveness.Theme: DomesticSubtopic: Cultural tourismJulian
What is the best way to online marketyour piece of the world?According to Greg Richards (2011, p.12) recent growth of cultural tourism has motivated countries around the world toincrease and develop new cultural attractions and cultural tourism marketing strategies to stay ahead of the game inthis lucrative market. He believes in order to succeed in this market, “regions not only need to have a good supply ofcultural attractions and events, but they also need to be able to meet stiff international competition through effectivemarketing”. (Richards, 2011, p.12)YouTube TwitterFacebookSome popular tourism websites:•www.southamericatourism.com/•www.visitbritain.com/en/AU•www.australia.com•http://www.tourism.gov.my/en/au•http://www.discoveramerica.comAppsPopular digital platforms used for online marketing
Home Rentals – moves you into neigbourhoodsand is often cheaper than hotelsCommunal Living– workingand living in communitiesHeritage locations - many exist inlow cost countriesA great way to immerseyourself in a countrys societyCost effective travel(move mouse over headings)Cultural Tourism
Cultural TourismDomesticCultural tourism within Australia is evident in many territories. Involving the lifestyle and culture of a specific region, over 50 per centof tourists coming to Australia take part in at least one cultural or heritage activity during their stay. On a domestic front the mostpopular activities were visiting museums or galleries followed by visiting historical buildings or sites.Some great cultural tourist locations by state:ACT- Parliament House where you can learn about the democracy of Australia -The Australian War Memorial commemorating those who lost theirlives in war - The National Gallery of Australia home to the best art works of Australia, as well as a great selection of Aboriginal art.-The national Museum of Australia details Australia’s heritage from Aboriginals to European settlement.NT- Darwin, the largest city in the northern with a rich history regarding war in Australia.-Kakadu National Park, a diverse assortment of geographical sites and flora and fauna, owned by the Australian Aboriginals and leased back tothe government.-Uluru (ayers rock) sacred to the Aboriginals and is filled with Aboriginal myths and legends from the past.NSW- The rocks, home to many old buildings detailing the past of Sydney.- Mutawintji National Park in outback NSW home to fabulous ancient Aboriginal rock art- Armidale and Regional Aboriginal Culture Centre and Keeping Place and Broken Hill Art Gallery, home to authentic Aboriginal Art.QLD- Brisbane home to cultural locations such as City Hall, Old Government House, Anzac Square and St. Stephens Cathedral-Army Museum of North Queensland, free entry to a museum full of war history.SA- Kangaroo Island, home to Australia’s most beautiful creatures in their natural habitat.-Flinders Ranges and Outback, home to some 12000 year old Aboriginal art.TAS- Hobart, home to great Australian history being originally a convict state. -Port Arthur, an English convict settlement in the 1800’s-Richmond, the oldest historic town in TasmaniaVIC- Melbourne, cosmopolitan city considered the aussie capital of sport. -The Immigration museum, gives a feel of how Australia became such adiverse culture.-National Gallery of Melbourne -Gold Treasury Museum, great for exploring the history of MelbourneWA --Western Australia Museum, home to the history of the area.-Perth Cultural Center, home of the Art Gallery of Western AustraliaUluru (Ayers Rock)National Museum Of AustraliaThe Rocks, Sydney
Does travelling green necessarily mean wehave to pay more?Ecotourism is a relatively new concept around the world and is often misunderstood and labelled as expensive. However, in anarticle titled “Leave only footprints, take only memories” (Good Planet, 2008) on it explains, “It is often thought that ecotourismholidays are more expensive than mass tourism holidays to the same destination with the same standard of accommodation,but this is not always the case”. Due to its youth, it is hard to price ecotourism holidays. However, a recent survey showedexperienced eco-tourists are willing to spend up to $1,001-$1,500 per trip. (The International Ecotourism Society, 2000, p.2)See Costas Christ’s (2007) top ten places in the world where he believes ecotourism is making a difference.Turks and CaicosIslandsKenyaBelizeCanadaDubaiBrazilGabonLaosIrelandGreece
Best Eco Friendly HolidaysTop 3 Australia locationsInvolves travel to natural destinationsMinimises ImpactBuilds environmental awareness Financialbenefits for conservationEmpowerment for local people;Respects local culturehttp://www.untamedpath.com/Ecotourism/defining.htmlWhat is it?Why EcoTourismhttp://www.responsibletravel.com/http://www.ozeco.com.au/(move mouseoverheadings)Eco-Tourism – Domestic holidaysResponsible travel provides something to suit all interests and budgetswhile still ensuring minimal impact to the environment.Locations
Eco TourismInternationalBased on ecological life and locations tourists will often seek fragile, pristine and undisturbed natural areas such as jungles, wildlifeparks or rivers with the purpose of sightseeing but also being educated and helping the development of these fragile and perhapsendangered areas. It can be said that thanks to its development ecotourism is perhaps an international organisation, in charge ofconservation of ecological life and communities.www.ecotourism.org is home to the international ecotourism society and here there is a vast range of information regarding theirprograms, workshops and informative resources as well as the opportunity to become an ecotourism professional, a traveller or astudent.The following are considered the best locations for an eco adventure around the world:- The Caiman Ecological Refuge located in Brazil, protecting the largest wetland’s in the world- Al Maha Desert Resort, a deser Oasis in Dubai is one of the best ecotourism models in the world- Tatshenshini-Alsek River in Canada connected to Alaska’s Glacier Bay now forms one of the largest trans-border national parks inthe world- Gladden marine reserve in Belize, an aquamarine elbow formed by The Mesoamerican Reef- Samburu biodiversity conversation zone in Kenya, home to 20 per cent of endangered Grevy Zebras- National Parks in Gabon, the greatest expanse of rainforest in Africa.- Laos, considered the eco-nation, is home to 20 national parks 49 ethnic groups and countless species of birds and animals.- Costa Rica, widely known for its propagation of wildlife refuges and the diversity of its animals and plants.- The fjords in Norway, filled with snow capped mountains, tumbling waterfalls and crystal clear waters.- Containing both part of the Amazon rainforest and the Galapagos Islands Ecuador it is a dream for Eco tourists alike.EcuadorThe fjords,NorwayCaiman Ecological Refuge,Brazil
SharniKimCreativityTheme: InternationalTheme: Online marketing.Theme: Cost effectivenessSubtopic: Religious tourismJulianAnita
In stark contrast toecotourism, religioustourism and faith-based travel is theoldest type of travel inthe world.(InternationalConference onReligious Tourism andTolerance, 2013)Internationalreligious tourismWhile a recent studyreported by the AssociatePress found that Israelwas the number onepreference of faith-basedtravellers followed byItaly and then England.(Tarlow, 2010)It is estimated that in theUS alone some 25% ofthe travelling public isinterested in faith-basedtourism. (Tarlow, 2010)
Religious Tourism - Online MarketingFellowshipIntentSpiritual IntentReligiousdestinationReligious travelisMarketingExamples(move mouse overheadings)MarketingExamples(move mouse overheadings)BlogsCommunity forumOnline GuidesSelling ideaSelling idea Selling experienceSelling experienceSelling the locationSelling the locationSocial MediaPop-up advertsRetail SubscriptionsSearch EnginesContent CommunityOnline Travel AgentsWeb JournalsReligious websites
Religious TourismCost EffectivenessReligious tourism is usually based around holy cities or holy sites, the most famous being Jerusalem, Mecca and Varanasi. TheChurch of Nativity, The Western Wall, Brahma Temple at Pushkar and the Kaabah are the most famous holy sites for religioustourism. Religious Tours can be accessed through some travel agencies or through the Church and they will usually compromise of10 days, varying in price depending on the location.Some of the most cost effective tours are the Faith Based Travel tours:www.affordabletours.com offers these in the worldwide religious travel section. They vary from $1899 for 10 days to up to $4300 for 15days for varying locations.www.trafalgar.com is possibly the most cost effective place for a planned and organized religious tour. Offering a variety ofdestinations, travel options, travel styles, times and deals it offers a cost effective way to plan religious trips and tours.JerusalemKaabah
In 2010,6.4 millionpeoplevolunteered inAustralia(Volunteering Australia,2011)In 1995,3.3 millionpeoplevolunteeredin Australia(Volunteering Australia,2011)Want to be a voluntourist“Down Under”?We all love a good holiday from work but it seems Aussiesare trying out a new way of taking a break by staying withinthe borders and volunteering in different parts of thecountry. According to Volunteering Australia (2011),volunteering while on holidays or “voluntourism” as somepeople like to call it, is becoming more and more popularamong Australians.
Volunteer TourismInternationalWhat is it?Why do it?“Travel which includesvolunteering for a charitablecause.”PalestineBorneoCambodiaAustraliaTo contribute tocommunities in need,provide skills free of chargeto gain more experience(move mouseoverheadings)Society, environment,volunteers, NGOs, economy.Impact to
Volunteer TourismOnline MarketingThe online marketing of volunteer tourism is perhaps not as marketed as other types of tourism. However it has become much morepopular, especially amongst school and university students who look to boost their resume and experiences. There is now a vastamount of online marketing, primarily online websites both national and international where those who are interested can find avariety of volunteerism opportunities to match what they are looking for.The following websites are recommended for those interested in volunteerism, providing a wide range of opportunities and choiceincluding country, length and type of work desired:www.i-to-i.comwww.voluntourism.comwww.volunteerinternational.orgAlternatively regular travel websites such as www.cheaptickets.com offer volunteer vacation sections, for those wanting to help butwith limited budgets.www.i-to-i.comInternational volunteersprogram associationlocations
ConclusionIn this group presentation, four different aspects of tourism have beenthoroughly explored and researched. Obviously there are so manyreasons that motivate people to leave home whether it’s to explore theworld, take a break from work, religious reasons or to embrace newculture. Florin Nedelcu (2010) wrote, “For some people, a week on acruise ship or all-inclusive beach resort is pure torture. Others prefermuseums and a posh hotel over a hike through a national park.”Everyone has different things that compel them to travel – what’s yours?
Reference listAustralian Bureau of Statistics (2008). Cultural Tourism. Australia Council for the Arts. Retrieved 18May, 2013 from http://www.australiacouncil.gov.au/resources/reports_and_publications/subjects/artssector/culturaltourismChrist C (2007). The Best Green Adventures on Earth. National Geographic. Retrieved May 18, 2013 fromhttp://www.nationalgeographic.com/adventure/travel/eco-travel/index.htmlClickforAustralia (2013). Directory for things to do and see in Australia. Click for Australia. Retrieved 19 May, 2013 fromhttp://www.clickforaustralia.com/NationalSitestoSee.htmhttp://www.ecotourism.orgGood Planet (2008, July 17). Leave only footprints, take only memories. Retrieved May 18, 2013 fromhttp://www.goodplanet.info/eng/Society/Tourism/EcotourismInternational Conference on Religious Tourism and Tolerance (2013). Aims and Scope. Retrieved May 18, 2013 from http://rtt2013.konya.edu.tr/index.phpInternational Ecotourism Society (2000). Ecotourism Statistical Fact Sheet, p. 2. Retrieved May 18, 2013 fromhttp://www.active-tourism.com/factsEcotourism1.pdfhttp://www.i-to-i.com/Nature & Kind Travel (2013) BRAZIL: Caiman Ecological Refuge. Nature & Kind Travel. Retrieved May 18, 2013 fromhttp://travel.natureandkindclub.com/product/brazil-caiman-ecological-refuge-places-to-stay/Nedelcu F (2010, August 6). 5 Types of Alternative Tourism. Hotel Club. Retrieved May 18, 2013 fromhttp://www.hotelclub.com/blog/5-types-of-alternative-tourism/Richards G (2011). Tourism trends: Tourism, culture and cultural routes, p. 12. Retrieved May 18, 2013 fromhttp://www.academia.edu/1473475/Tourism_trends_Tourism_culture_and_cultural_routesSarah S (2013). Top Five Destinations for Ecotourism. Independent Traveler. Retrieved May 18, 2013 from http://www.independenttraveler.com/travel-tips/none/top-five-destinations-for-ecotourismen.wikipidea.orgTarlow P (2010, January). Religious and Pilgrimage Tourism e-Newsletter, Issue 33. Retrieved May 18, 2013 fromhttp://www.destinationworld.info/newsletter/feature65.htmlTrafalgar (2013). Wonders of the Holy Land 2013. Trafalgar. Retrieved 18 May 2013 fromhttp://www.trafalgar.com/aus/offers/special-offers/wonders-of-the-holy-land?gclid=CLbroN6Rn7cCFUodpQodKkcAdwVolunteering Australia (2011). The latest picture of volunteering in Australia. Retrieved May 18, 2013 from http://www.volunteeringaustralia.org/Volunteering-Facts/-Statistics/The-latest-picture-of-volunteering-in-Australia-.asp