2. His personality, Values and Character
• My artist’s personality is a humble well mannered guy is who is well
kept and cares about his look and style but not in a pretentious way.
He is a bit cheeky at times but overall has a “good guy” image.
• My artist’s values are that he is very humble and doesn't let the fame
get to him and likes to stick to the good not controversial moral high
ground so that it does not ruin his image.
• My artist’s character is well kept and likes to watch and keep up with
his style while sticking to his own USP so that his fans can instantly
recognise him and so his image stays.
3. How will we promote his Personality, Values
and Character?
• We will promote his personality by showing his actions in our video of the
artist trying to get with this girl he likes but she already has a boyfriend.
• This will promote his cheeky side but as the boyfriend is bad for her and
they are always getting into fight this will also promote his “good guy”
image.
• His values are going to get promoted as in the video he still seems humble
and like this good guy and in his ancillaries they are not going to be overly
edited and still promote this image of him staying humble.
• His character of keeping him self well kept and in style with his USP will be
shown by the Mise-En-Scene in the video with his clothing and his key USP
being kept of his fedora hat.
4. Styling and USP
• My artist’s styling and USP will be kept consistent throughout the
narrative, performance and the ancillaries
• His style will be smart casual with like a smart shirt and tie with some
jeans and a small formal vest like for example the photo I have shown
• His key piece of clothing that will be his USP will be his fedora hat that
he wears throughout which will make him stand out from other
artist’s in the solo male pop world. An example of this is also shown.
5. What is his name? Are we changing it or
keeping it the same?
• My artist’s name is Tom Owen
• We are changing it from the original artist’s name of Olly Murs
• We are changing it because I want my artist to have their own imgae,
values and personality to the song and I think it makes it better for
the whole group to make our own artist and not be tempted to copy
Olly Murs’s image.
