1. Lauren Barrett
The aim and purpose of this questionnaire is to gain feedback for my idea to
create a new indie/indie-rock magazine.
1. Age?
Under 16 16-18 19-21 22-25 26-30 Over 30
2. Gender?
Male Female
3. Employment status?
Unemployed Student Part-Time Full-Time
4. Town of residence?
Harlow Chelmsford Brentwood Sawbridgeworth
Epping Stevenage Ware Bishop’s Stortford Cheshunt
Other…………………………………………………………………………………………………
…………………………………………………………………………………………………………..
5. Hobbies and interests (choose two)?
Sports Arts & Design Music/Concerts Socializing Shopping
Dance Film/Cinema Photography Reading
Other…………………………………………………………………………………………………
…………………………………………………………………………………………………………..
6. On average, how often do you buy or read magazines?
Daily Weekly Biweekly Monthly
Once every few months Once a year Never
7. Approximately, how many music-magazines have you bought in the last 6
months?
None 1-3 4-6 7-9 10 or more
8. Where do you get your magazines from?
Don’t read magazines Newsagents Supermarkets
Library Subscription service Read online Buy online
Other…………………………………………………………………………………………………
9. On average, how much do you spend on magazines per month?
£4.99 or less £5 - £9.99 £10 - £14.99 More than £15
10. Which of these magazines do you like the look of the most:
11. What is it that draws your attention to the chosen magazine:
Colour scheme Title Font style Images
Articles Featured artists
Other…………………………………………………………………………………………………

2. Lauren Barrett
12. Which colour scheme would you prefer to see for a new indie/indie-rock
magazine?
13. If you bought my new indie/indie-rock music magazine, what sort of a
story would you like to see as the main feature on the front page?
Artist interview Album or single review Gig review
Backstage gossip New/upcoming artist or band Story behind the album
Other…………………………………………………………………………………………………
14. What other features would interest you in my new indie/indie-rock
magazine (choose two)?
Upcoming gigs and festivals Music charts ‘On tour’ with the band
Exclusive interviews and photos Band/artist profiles Games and quizzes
Other…………………………………………………………………………………………………
15. What freebies and offers would persuade you to buy a new indie/indie-
rock magazine?
Free music download Sample CD Concert ticket discounts
Free wristband Posters Merchandise discounts
Other…………………………………………………………………………………………………
16. What competitions would you expect to see in a new indie/indie-rock
magazine?
Design a t-shirtDesign an album cover Write your own song lyrics
Photo of the most dedicated fans Artist/band inspired artwork
Other…………………………………………………………………………………………………
17. What prizes would you like to see on offer for the suggested competitions?
Signed artwork Meet+greets Concert tickets
Merchandise bundle iTunes vouchers Albums + CDs
Other…………………………………………………………………………………………………
18. Which indie/indie-rock artists/bands do you like (choose two)?
Arctic Monkeys Kaiser Chiefs Florence & the Machine Oasis
The Script Ed Sheeran Ellie Goulding Foster the People Fun.
Mumford and Sons Of Monsters and Men Scouting For Girls Jake Bugg
Paloma Faith The Lumineers Two Door Cinema Club The Vaccines
Other…………………………………………………………………………………………………
…………………………………………………………………………………………………………..
Based on your suggestions above…..
19. How often would you be interested to buy a new indie/indie-rock
magazine like mine?
Wouldn’t buy it Weekly Fortnightly Monthly Yearly
20. What price would you expect to pay for a new indie/indie-rock magazine
like mine:
£1.99 or less £2 - £2.99 £3 - £3.99 £4 - £4.99 £5 or more