This document provides instructions to evaluate and summarize 3 images based on their effectiveness for either a horror film magazine cover or film poster. For each image, the evaluator is asked what they like about the image and whether it would attract them to buy the magazine or watch the film. They are also asked to select the most effective image and provide any suggestions for editing the selected photo.

1. Main image- Magazine cover
For each of the 3 images, answer the questions, and then tick the image you think is the most effective and
would prefer to see on the front of a horror film magazine cover (taking potential editing of the photo into
consideration):
What do you like about it and
why?
Would it attract you to buy the
magazine?
What do you like about it and
why?
Would it attract you to buy the
magazine?
What do you like about it and why?
Would it attract you to buy the
magazine?
Any editing suggestions:

2. Main image- Film poster
For each of the 3 images, answer the questions, and then tick the image you think is the most effective and
would prefer to see on a film poster (taking potential editing of the photo into consideration):
Any editing suggestions:
What do you like about it and
why?
Would it attract you to watch
the film?
What do you like about it and
why?
Would it attract you to watch
the film?
What do you like about it and why?
Would it attract you watch the film?