Music magazine evaluation


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Music magazine evaluation

  2. 2. Who would be the audience for your media product?
  3. 3. Target Audience Genre! &
  4. 4. Target Audience & Genre! When researching on what genre to base my magazine on, I noticed that there was not many rock magazines for teenagers. As the only other magazine that has this audience and genre is ‘KERRANG!’, therefore I thought that it would be a good idea to use ‘KERRANG!’ for a rough guide line for my magazine. However, due to both music magazines being the same genre and audience, I decided to base the music on popular chart rock music.
  5. 5. Competitor Magazines! Once I had chosen what genre and target audience to base my magazine on, I decided to identify three competitor magazines with similar genres. I decided to research magazines with the same genres, so that I could identify popular conventions used in their magazines and use similar ideas for my magazine. Therefore, I chose; KERRANG, NME and Metal Hammer. All three magazines are based on the rock genre, however they have different target audiences, I decided to use these so I could see how the magazines differ from each other to attract their audience. I analysed each issues’ front page, contents page and also a feature article double page to see these differences.
  6. 6. Analysing & evaluation! When researching the competitor magazines, I had to consider how they used a range of different pictures, the angles of these photos as well as the angle of the text and also the layout, to appeal to their target audiences. As well as this , I made sure I took into consideration the conventions they use and the denotations and connotations of all the font cover’s mise-en-scene. By doing this I was able to pull out ideas they use, that would work well on my magazine.
  8. 8. FRONT COVER! As well as the main feature photograph, this magazine has three other photo’s to add to this care free attitude and appeal to more people by showing them who else is featuring in the magazine. I primarily directed my magazine around “KERRANG!”, therefore I manipulated the conventions they use on their magazine and developed them into mine. Due to the magazine being popular and well known, it means that not all the masthead needs to be visible. Therefore artists can be the main focus point on the front cover and shows their importance. This also creates a 3D effect of the man jumping out of the page, by him holding the prop of a megaphone, it looks as if he is shouting and gives the magazine a loud look to it. The masthead also has a carefree feel to it due to the lines which run through the text, this suggest s that the audience has a care free attitude. To further emphasize the care free attitude, this section of the magazine looks as if it has been ripped out of the page. It also allows there to be more plugs on the magazine with out it looking cluttered as it breaks it up from the rest of the magazine.
  9. 9. FRONT COVER!
  10. 10. MASTHEAD! I decided to use the same idea of their being cracks in the masthead, however to develop the convention I made them wider and bolder to make them more visible. I also made sure that the lines are random and stop at start at different parts of the masthead, I decided to do this as it gives it a laid back look to it and doesn’t look uniform. I utilised their idea of using an exclamation mark at the end of the masthead, to make it come across loud and in your face. I made sure that the font is simple, as it allows the cracks in the text to stand out and be the main focus rather than the font.
  11. 11. BACKGROUND! I initially started off with having a plain red background, however, it looked too simplistic for this care free, reckless look I wanted to achieve. Therefore I used inspiration from the “KERRANG!” magazine to change the background and add in a faint print. However, I developed the background so that looks as if they are stepping out of the light, this mise-en-scene is therefore effective as it shows the bands importance and popularity.
  12. 12. PLUGS AND PUFFS! RECKLESS! KERRANG! I decided to use their idea of having a border around the plugs as it stands out on the page and therefore catches peoples eyes. As the box is yellow is contrasts well from the vibrant red background, which makes it look effective. I decided to use alliteration on the plug as it sounds catchy and would draw in attention, it also doesn’t give to much away about what the article is about and therefore could entice the reader to buy the magazine to find out. Due to the colloquial language I have used here, it clearly shows who the target audience is and would relate to the teenage audience as it comes across as friendly and chatty.
  13. 13. PHOTOS! I have decided to add two extra photos onto the front cover, to make it appear busy and loud and to appeal to my young target audience. It also shows the other artists featuring in the magazine and could increase the sales of the magazine as, you can see who else is featuring on the magazine without having to stop and read the contents page. I decided to only have two extra photos unlike “KERRANG” who have three, as I didn’t want it to appear cluttered, hence I developed the convention they used to suit my magazine.
  14. 14. FRONT COVER! The sell “WE’RE STILL BREAKING THE DOORS DOWN” and “THE HEAVY METAL BIBLE” are the only conventions used promote the magazine on the front cover. This makes the photo the main focal point of the front cover and it gives the impression that having Metallica featuring in the magazine is enough to persuade the public to buy it. The masthead is bold and eye catching due to the dark red colour; it uses up a lot space and is very noticeable not just because of the size but also the uniqueness of the style. The “Metal” which is inside of the H is the only text that is at a jaunty angle compared to the other very straight blocky text, this makes it very recognisable and different to the other mastheads on other magazines. The photo of Metallica also hides some of the masthead, this shows that the brand “Metal Hammer” is well known and popular enough to not have to show the entire masthead. It could also suggest that Metallica are too important and successful to have their picture covered, this gives the photo a three dimensional effect and fits in with the live theme the front cover has. The bright, white colour of the cross draws attention to Metallica as he is standing next to it and it contrasts from the other dark colours they have used on the front cover. The eye catching bright white colour also lights up his face, to give the effect of his face glowing. This is ironic as white gives the connotation of purity and innocence; however his facial expression contradicts this.
  15. 15. FRONT COVER!
  16. 16. This issue of metal hammer is a lot stripped back compared to my magazine and only uses one sell to promote the main article in the magazine. From this it is clear to see that the magazine has an older audience, who do not have to be enticed and persuaded to buy the magazine. Due to this I made sure that my magazine was the opposite of stripped back and therefore would appeal to my young audience. The main photo is of a live performance of Metallica, this gives a clear insight into what it would be like to see Metallica. Similarly I decided that for one of my smaller photos, I too would use a photo of a live performance of Arcade Fire. This not only makes it look appealing as it is a different type of photo, it could also draw people in to find out what Arcade Fire are like when performing at a gig, as they are touring this year and therefore could increase the sale of the magazine.
  17. 17. colours! Likewise I also used the same colours ‘METAL HAMMER” use, for my magazine; black, red and white. I decided to use these colours as they are common colours music magazines use and therefore it is conventional to do so. However, I challenged this by also using yellow as well as red, black and white, this brightened up the magazine and added to the busy look which would therefore attract the attention of the care free audience I was targeting. I mainly used the yellow to colour in the boarders of the plugs and puffs and as a result this stood out on the page due to the brightness, this means that the most important parts on the front cover which are persuading the audience to purchase it, are highlighted.
  18. 18. FRONT COVER! The masthead blends in with the rest of the front cover and does not particularly stand out on the page; this could be due to the fact that NME is a big known brand, so therefore the masthead does not need to be the main topic of the magazine. It is a very simple masthead but yet recognizable in the shops due to its harsh red colour. The picture is taken at a low angle, so it looks like the band is looking down on the reader which makes them look paramount. All four members of the band are pulling straight faces this mise-en-scene indicates that they are serious about their craft and are not messing around. The member on the far rights hand action resembles a gun, this shows that they mean business, this idea is backed up by the plug “TAKE AIM” and cover line “BACK WITH A BANG” which instantly makes you think of a gun. This gives the magazines front page a serious tone and the mode of address is informative. The magazine has used identical fonts on the front cover, this typography creates a formal appearance and it makes it look organised. However although the fonts are the same, some texts are bolder than others; this means that they stand out and appear loud, some are also in a different colours to exaggerate their importance and to catch the readers eye. All of the text is aligned to flush right on the page; this makes the feature article photograph the main vocal point of the cover.
  19. 19. FRONT COVER!
  20. 20. I utilised their idea of light being behind the artists to suggest importance and popularity, as the lights could represent the flash on peoples cameras taking photos of them. However, I developed the convention by not literally using a light but using the background to represent it. This made sure that the feature article photograph was the main focus point on the magazine and also made the background more striking which added to my chaotic theme. I also used a low angle camera shot for my feature article photograph like NME have used, as it indicates high status and suggests that the artists are intimating. This is fits in with the genre of the music magazine (rock) as many rock artists are seen as intimidating and moody. This moody emotion is seen through their straight facial expression.
  21. 21. PUFFS! I took inspiration for putting my puff in a circle from NME, as they too use a conventional shape to put their puff in. This separates the puff from the rest of the text on the front cover and therefore draws attention to it. By using a shape it adds to the busy look I have tried to establish and used up any negative space that would have been there.
  22. 22. Contents page! The text is split into columns and sectioned off by subheadings, this organised appearance of the contents page makes it easy to read and find out which article is where. The page numbers are all in red which contrast from the white background making them stand out and the thick black border of the subheadings is an effective way of sectioning off each part making it look appealing and carrying on out this organised look. The captions used also create a comic tone to the contents page such as “nice hair, bro” and “PLEASE DON’T STAND ON OUT CAPTIONS, KELLIN. IT’S MEAN.” these captions create light hearted humour and shows that the magazine is not serious like other rock magazines are. The magazine has a running head which starts on the contents page; each heading of the page is the same as the sub heading used to section up the contents page. This makes it easy to navigate around the magazine and also makes it look uniform and professional. However the rock theme is also carried out, as not only is it black which connotes danger but it also gives the impression that it has been scratched and looks worn, this mirrors the readers care free attitude. The contents page uses a chatty mode of address to communicate with the reader. The language used on the captions of the photos are slightly colloquial, as they use words such as “bro”, this shows that they are trying to relate to the younger audience and makes it sound informal and chatty.
  23. 23. Contents page!
  24. 24. Editors letter & running head! I decided to put a editors letter in my magazine, as it emphasizes who the target audience is, as I have used colloquial and informal language throughout such as “epic”. It also tells the reader other artists that are featuring in the magazine which is informative. I used a running head on my contents page as it is a popular convention in music magazines as seen in “KERRANG!”, due to the shape I have used for it, it appears loud and fun, which breaks it up from the organised formal columns I have used and therefore relates to the younger target audience. It also used up any negative space and added colour.
  25. 25. Contents page! The first page out of the three is about the main articles featuring in that edition of Metal Hammer. The main picture is of Metallica who also featured on the feature article photograph. The page number is in white unlike the other page numbers that are in red and also has a bigger font size, this shows that it is vital that everyone knows what page they are on as they are the main article The first page also has three smaller photos of the main articles featuring in that edition, however these pictures are not of the artists they are screenshots of the pages. They may have done this to give a preview of what the page looks like so when looking for that article the reader knows what they are looking for. It also means that people picking it up in the shop may be more persuaded to buy it gives them a quick preview of what the main articles look like without having to flick through the magazine to find them. The overall layout of the contents pages look organised and are easy to read due to the text and pictures being separated into different columns and boxes. It gives the overall tone of the magazine a serious impression as it uses harsh colours such as black and red and there are no jokes or colloquial language like other rock magazines sometimes have. This shows that the target audience are for people of the older audience who are fans of the stereotypical heavy rock music.
  26. 26. Contents page!
  27. 27. Telegraphy! Due to the older target audience of the magazine, I did not use as many ideas from the “METAL HAMMER” magazine, than I did for the others. However, because of this again I made sure that my contents page looked different to the “METAL HAMMER” one. However, I did develop their idea of using a different colour for the page number for the main feature article. This makes it stand out from the rest of the page numbers on the contents page, which is important so people can easily find out where the main article is in the magazine.
  28. 28. Contents page! The contents page has the similar layout to a newspaper, this is due to the columns that separate the text and photos giving it an organised and clutter free look. This idea is also supported by the font title “INSIDE THIS WEEK”, it uses parallel font to one which a newspaper would use. It is made obvious to the reader which are the main articles from the giant red numbers which are also surrounded by a white box to emphasize their importance and so that they stand out from the page. They have made a pattern of making the sell Bold and then normal and then Bold and so on. This gives the magazine a rhythm and a beat which relates back to music. It also ties in with the front cover where the lights used on the arrows used two different colours one after another as well. The contents page uses lots of colours to make it look eye catching which gives it a fun tone; there are also lots of pictures used to break up the text, so it does not look dull and boring. All of the pictures are straight and aligned apart from the Franz Ferdinand picture, this could suggest that it is more important than the others as the band also feature on the feature article photograph.. The main focus point of the contents page is the subscribe to NME advertisement, as it is the only section on the contents page that uses a bright red background (apart from the page numbers). It allows NME to promote their magazine and use up any negative space that would have been there.
  29. 29. Contents page!
  30. 30. LAYOUT & filler! I used a similar layout to NME for my contents page by using columns to split up the text, this makes it look organised on the page and therefore easier to find out where each article is located in the magazine. The columns also allow the text to be distributed evenly on the page and doesn’t make it look cluttered. I made the lines of my columns a lot bolder and thicker compared to NME, as it adds to the loud theme conveyed throughout. Again I took inspiration from NME, as when finishing off my contents page, I was left with some negative space, I decided to use a filler as not only does it fill up any space that would have been there, it also adds colour to the page due to the harsh red and still keeps with the colour scheme. It could also add sale to my magazine as it tells people how they can subscribe to “RECKLESS”.
  31. 31. DOUBLE PAGe! The circles behind the picture which add to the bright background, give the impression that they are sound waves; the same visual image used on the front cover. The circles also act as a template for the headline and standfirst as the text mirrors the shape of the circle. The fact that the text is at a jaunty angle is very unique and portrays a laid back tone to the article. Due to the text mirroring the shape of the circle it conveys that the text is being shouted out by Kellin, this is supported by his facial expression.. The article uses many pictures to use up any negative space and to also show the reader that they are fun and entertaining as the action shots of them give the impression that they don’t take life too seriously. As well as photos they also use fillers to use up any negative space, which also gives a comic tone to the magazine due to the subject of the fillers. The feature article has carried on the same busy theme from the front cover, this is seen through the bright daring colour they have chose for the background; purple. The article talks a lot about the bands success and includes many statistics to show the reader how they are slowly becoming more famous, which gives the article an informative mode of address, it also gives the impression that the magazine are selling the band and are therefore selling the magazine as “rock’s newest heroes” are featuring in it.
  32. 32. Double page!
  33. 33. RUNNING HEAD! Following on from the contents page, I decided to also use a running head for the double page. This navigation element guides the reader, as when people are flicking through the magazine they can easily find the feature article. I have ensured that it is in a bright red box, so that it is visible for readers, which has also kept with the house style of the rest of the magazine. Which is also seen the KERRANG magazine,
  34. 34. DOUBLE PAGe! From the taboo language used such as “Germans losing their shit” and the photograph of one of the members swearing it is clear to see that the target audience is for older people and shows that the band have attitude which illustrates that they are a typical rock group. The gold boarder around the article suggests wealth and gives royal connotations, in addition it gives the article a sophisticated look. The gold drop caps used not only keep with the colour scheme, but it is also clear for the reader to see where the leading paragraph starts as they stand out from the page. Moreover it keeps with the house style and separates up the different sections and subjects in the article, which is conventional and effective. The pull quotes also have the logo of the band above them, this portrays that they have come directly from the mouths of the band and therefore makes the reader trust the article The article is predominantly photos which makes it look interesting as it gives a visual insight into their tour in Germany, rather than just writing about it like most articles normally do. This means that the text does not look over bearing and too much to read. Because the photos are at different scales as well as different angles, it means that it looks there are a lot less photos than eight on the double page, which therefore is very effective as it does not look cluttered
  35. 35. Double page!
  36. 36. filler! To use up any negative space, I decided to use a filler. This not only breaks up the article, but it also adds colour to the page due to the harsh red shape fill. This is a very popular magazine convention and can be on any subject. As seen in “METAL HAMMER’’s their filler is about the bands home country, whereas my filler is about the different albums KOLTED have had.
  37. 37. Double page! The main photograph is of the band standing next to a wall, this ties in with the phrase used in the stand first “writing is definitely not on the wall”. This gives it a visual image and the wall also has connotations of a barrier and a hurdle, which also links in with the main article about them getting over their disputes with each other. The photographs separate the text up which makes it less daunting and intimidating to look at due to the lengthy article. They also use drop caps to separate the different sections in the article, which is a very common convention in magazines. The article is very detailed and lets the reader know exactly how the band were feeling and the emotions they were going through. Due to this in-depth article it makes it sound like a story and has therefore a very informative mode of address, this idea of the article being a story is also seen through the colloquial language used. The colloquial language used is highlighted in the pull quotes, for example “I DON’T GIVE A FUCK ABOUT MOST POP”. Following on from this they have carried on the appearance of the magazine looking like an newspaper from the contents page, this is not only seen through the drop caps and the fact that the text is separated into columns (which makes it look organised and neat), but also the black and white large photograph of them spread out on the third and fourth page. It may have this newspaper look to it as it is a weekly magazine not a monthly magazine.
  38. 38. Double page!
  39. 39. BACKGROUND! I decided to do a similar thing as to what NME have done, I linked the background and the pull quote together. This means that the background therefore has a deeper meaning and links with the rest of the article, which conveys professionalism. The pull quote I have used; seen above, links in with the arrows used for the background, as the pull quote uses words such as “right direction”, not only does this therefore mean the background has a meaning it also adds colour and chaos to the page.
  41. 41. RESEARCH SURVEY! Once I had finished analysing the different competitor magazines, by looking at the most popular conventions and always keeping my target audience in mind as to what would appeal to them. I designed a questionnaire of 13 questions and gave them to 26 people who fit the criteria my magazine was aimed at; teenagers between the ages of 15-18, who are interested in rock music. The questions I asked each had a purpose and helped me to understand and take into consideration what details and conventions my target audience liked. This feedback from the surveys therefore ensured that my magazine would appeal to my target audience. Below are some of the results I collected; DO YOU LIKE THE IDEA OF A RUNNING HEAD? FONTS USED ON THE FRONT COVER Different (14) Same (12) 10 0 20 40 14 WHICH TITLE DO YOU PREFER? 8% No (4) Yes (22) 12 16 Royalty 19% King Of Rock 73% Reckless
  42. 42. AUDIENCE SURVEY RESULTS! From the research I carried out, it shows that 19 out of 26 people I asked, preferred the title “RECKLESS”. This could be due to the young target audience I have and therefore compared to the other titles suggested “Royalty” and “King Of Rock”, Reckless is more informal. When asking about whether to use different fonts on the front cover, 88% of the people said that they would prefer different fonts. This suggests that they want the magazine to appear loud and chaotic. The most popular colour scheme with 54% was; red, black and white. This was not surprising as these colours are very conventional in music magazines. However I also used yellow in my magazine, to highlight important parts and I believed that the colours would reflect the laidback and light-hearted attitude of my target audience. Following on from this, the loud and chaotic idea is also seen when asking if they would prefer a busy or sparse front cover, 19 out of the 26 agreed on having a busy front cover. When asking my audience on what tone of the magazine would best appeal to them, 18 out of the 26 asked, said that they would prefer to have a comic tone. This could be due to the age of the audience as they don't want to be reading a serious formal magazine. Therefore I made sure that the magazine was jocular as I could make it. Lastly, the most popular plug from the questionnaire was, “BLINK-182’S BANGING BANTER!”. This conveys that their attention is pulled in by short, sharp phrases. It could also be as a result of the colloquial language used; “BANTER”. As well as this, I have used an exclamation mark on the end which could show links in with the loud idea.
  43. 43. What have you learnt about technologies from the process of constructing this product?
  44. 44. FROM PLAN TO PRODUCTION! Before designing my front cover on Photoshop elements, I prepared a rough sketch on a piece of paper of what I wanted the cover to look like. This enabled me to create a basic layout and to record any ideas that I thought would work well. It also meant that when creating the real product on Photoshop it acted as a rough guideline to keep me on track. I then transferred this into Photoshop and as you can see from the pictures below, I made lots of adjustments, such as the positioning of the some of the plugs. As well as using the rough sketch as a basic guideline, I also used the issue of “KERRANG!” (the issue that I previously analysed) as an inspiration when designing the front cover. It uses a variety of different colours, fonts and also the angle of the text, which appeals to my target audience, as it conveys a loud and hectic vibe.
  45. 45. CREATING MY MASTHEAD! I started the process of making my masthead by deciding on what font to use. I wanted something simple, so that the cracks throughout the masthead would be the main attraction and your eyes would not be drawn away from this by using a fancy font. It took me some time to finally come to a decision on what font to use as there were so many to chose from, however in the end I went with “GENUINE”. This font as you can see is straightforward which was perfect for the look I was creating. I also avoided using a glow, drop shadow or a bevel on the text to make it look as simplistic as it can be.
  46. 46. CREATING MY MASTHEAD! Once decided on the font the next step was the colour of the text, I had not decided on my background yet so I was unsure on what colour to use. However, after researching different magazines, I found that black was a popular choice of colour for mastheads and stood out off the page the best. Finally, once I established the colour and font, I experimented with the eraser tool to create the carefree look to my masthead. I started off by using a large brush size, however this didn’t look as effective as I hoping it to look. Therefore, I kept reducing the size of the brush until I was happy with the effect. As from the screenshot below, it took a few attempts until I was happy with the masthead. I was pleased with the masthead in the end as it gives the impression of a laid back, carefree look which mirrors the attitude of my target audience.
  47. 47. CONSTRUCTING MY FRONT COVER! The next step of creating my front cover was taking the feature article photograph. I made sure that the models I used were wearing the correct clothing; black leather jackets, black trousers and a white top and red lipstick. All of which creates the mise-en-scene of rock chicks. I then made sure that they were standing against a white backdrop so it made it easier when it came to cutting them out. I initially used the photograph on the left hand side, however when looking at it on the computer I decided that the photograph was not focused, which gave a sense of unprofessionalism and also the gap between two of the models was to big. So I then decided to arrange to do another photo shoot, this time taking into consideration the errors I previously made, by using a tri pod and making sure that I was happy with the position of the models.
  49. 49. CONSTRUCTING MY FRONT COVER! Once I had taken my photograph, I created a blank file on Photoshop with the adjusted width of 20.5cm and the height of 29.2cm and then uploaded my picture on Photoshop. After this I used the quick selection tool to cut out the background of the photograph. Any rough edges on the photo were then eliminated by using the eraser tool. It was particularly difficult when cutting around the their hair, as you could see the light shining through the strands, therefore I had to use the eraser to smooth over and cut out any parts that did not look right. Once I had finished editing the photo, I then dragged it across to my magazine template.
  50. 50. CREATING MY background! The next step was deciding on a background. Again this took some time as there was a wide range to choose from. I went with the red as not only does it fit in with my colour scheme, I also thought that it looked effective as the models are wearing red lipstick and the black masthead stands out from this colour. After putting the block colour in I thought that it looked too simple and plain. Therefore I looked at the different textures to choose from on Photoshop and decided to use the “sun burst” effect. I thought that this texture was effective as it looks as if they are stepping out of the light and gives the connotation of success and popularity.
  51. 51. CONSTRUCTING MY FRONT COVER! However, I still was not 100% happy with the effect, so I played around with the brightness and intensity of the texture until I was happy. As seen below this took a few attempts,
  52. 52. CONSTRUCTING MY FRONT COVER! I then began building my magazine up from the basic template. Firstly, I added in my plugs and puffs which I had already decided on. I used “Britannic bold” for the plugs, as it was simple and blocky which meant that it was not the main attraction on the page. I decided to use the colour red for the name of the artist featuring in the magazine so that it caught the viewers attention and then the rest of the plug in black. However due to the plug being the same colour as the models jackets it was not very visible and clear as to what it said. That’s when I decided to put the text in a yellow box, which also brought colour to the front cover and went with the two yellow strips on the page. I used different fonts for each plug to make it appear care free and visual for the audience. I used “Britannic Bold” for the “WIN” plug and also chose on putting it in a circle to make it more appealing and stand out from the rest of the magazine (which I made by using the circle tool), as the puff is used to boost the magazines status. I used “Blackoak Std” for the “PLUS!” puff and lastly “Postino Std” for the “EXCLUSIVE” puff. All these puffs I used would help to attract the audiences interest and therefore increase the sales of the magazine.
  53. 53. CONSTRUCTING MY FRONT COVER! The next step in assembling my magazine was putting in the artists name that was featuring in the magazine; KOLTED. I started off by choosing the font “Hobo Std” and then decided that due to the loud and chaotic vibe I was trying to create I needed to edit the text. I decided to use a shadow around the text which was achieved by using the style settings on Photoshop and used the drop shadow tool. I went with the colour red as it goes with the colour scheme contrasts from the black leather jackets. I used a size 6 for the drop shadow, a distance of 19 and 75% opacity. The next step was an outer glow to exaggerate the shadow and achieve the loud vibe, I used an outer glow of size 84 and again 75% opacity. This made the drop shadow appear stronger and gives a 3D affect. I then used a stroke of size 7 and opacity of 100%, to finalise the text and make it look bold. I used the skew tool to achieve the slanted look of the title which makes it more striking and played around with this tool until I was happy with it. Lastly I put a pattern in the text which created individuality.
  54. 54. CONSTRUCTING MY FRONT COVER! I used a similar font for my cover line as to the title of the artist featuring on the magazine so that the two link together. I used the font “Gill Sans Ultra Bold Condensed” and also put the text in italic so that it gave it a slight slant. I then used the stroke tool in the style settings and used size 4 this time instead of 7, as I wanted the title to be bolder compared to the cover line. The final step of producing my finished front cover was to add in the photographs. I created another blank file and uploaded my photo to it, I again used the quick selection tool to delete the background and then dragged the photo onto my front cover. I then used the rectangle tool and created a rectangle and filled it with a light blue colour. This made the photo stand out and added extra colour to the page. I positioned the photo so that the head was peaking out of the top of the box to give it a 3D look. I then added a second photo to the front cover, as it used up a lot of negative space and adds to the chaotic theme.
  55. 55. FROM PLAN TO PRODUCTION! Once I had completed the front cover of my magazine, I moved onto planning and designing my contents page. Similarly, like I drew for the front cover, I also produced a rough sketch to act as a guideline for when completing the contents page. As well as this I used an NME contents page to collect ideas that I could use for my magazine. I decided to use a single page rather than a double page, as not only was this too time consuming for the amount of time we were given to complete the magazines, but due to my magazine being a weekly magazine rather than a monthly one it means that it would have less information in it, hence the smaller contents page.
  56. 56. CONSTRUCTING MY contents page! I started off by transforming the brief sketch of the contents page onto Photoshop. I decided during the process of transforming the contents page that the layout was too complicated and looked unorganised. This is when I decided to alter the page to make it look more simple, so that when people are wanting to find a specific article they can with ease. Once I had the basic template of my contents page, I then started to design my running head. I decided to design a shape to put it in as, I didn’t want it too look dull on the page and I wanted it to appeal to my young target audience. I produced the shape by using the straight line tool, and decided to individually drawn the lines. INSIDE THIS WEEK 1. 2. 3. 4. However, as seen to the left hand side, I did not look as bold and effective as I wanted it to look. To solve this I decided to do another layer of the lines, which gave it a 3D look.
  57. 57. CONSTRUCTING MY contents page! The next step was adding the details to the page, such as the sell and the short snippet of the article. I used the same font for each sell which was “Segoe Print” and for the text below I used the “Georgia” font. I then used a different font of “Goudy Old Style” for the editors letter. I decided to have different font for each section of text, as it contributed to the busy theme I conveyed on the front cover. After I had put the text on the contents page, I then added the page numbers. I used the font “Stencil” which gave the look of house numbers, I then used the rectangle tool to put a rectangle around the numbers which made it more visual.
  58. 58. CONSTRUCTING MY contents page! When nearing the end of my contents page, there was a lot of excess negative space on the top left hand corner of the page. To solve this I decided to create a filler, by using a the rectangle tool and text, I designed a subscription box. It also added colour to the page and solved the problem of filling up the left hand corner of the page.
  59. 59. FROM PLAN TO PRODUCTION! Finally, I drew a rough sketch of what I wanted the double page to look like. I decided to draw a basic outline of what I wanted the double page to look like, without going into too much detail as I was still unsure on what I wanted the page to contain. I then transferred the basic outline onto Photoshop and started to build it up. This time I did not follow one magazine in particular, instead, from the research I had collected previously I took inspiration from various double pages and combined the ideas gathered into my own double page.
  60. 60. CONSTRUCTING MY double page! Once I had put the basic template onto the page, I then transferred the photo of the band onto it. I decided to edit the photo so that the background was black and white, but the models were in colour. I completed this by turning one photo of the band black and white, as seen below. Then I uploaded another photograph of the band in a blank page and used the quick selection tool to get rid of the background so that I was just left with the models.
  61. 61. CONSTRUCTING MY double page! I then dragged the photo across onto the main double page and aligned the photograph up with the black and white version. Any rough edges on the photograph were smoothed down by the eraser tool, to make sure that it looked professional. I then changed the contrast and brightness of the photograph, to add more light and exaggerate the effect, as the picture was not very bright.
  62. 62. CONSTRUCTING MY double page! I then put in the columns for the article and made sure that they were equal width by putting the grid tool on. I added in my text and made sure that fit in the columns without having to use a small font and squeeze it in. Once I had completed this I added in the other text such as the standfirst, drop cap and pull quote. The next stage was creating my logo. I decided to create a logo for the band as when researching double pages, I thought that it looked professional and shows that the speech has come direct from them. I decided to make the logo on paint and then import it onto Photoshop. I made it by using straight lines from the shape tool and also the lightening shape, as seen above.
  63. 63. CONSTRUCTING MY double page! After having completed the double page, I noticed that the page looked dull and did not convey the loud theme, which was previously used on both the front cover and the contents page. Therefore I decided to use a background to resolve this predicament, I used the colour yellow to keep with the colour scheme and make it appear chaotic. By using a shape instead of a block colour I feel that it looked unique. I created this background by first choosing the colour and then trying out different shapes, until I found the correct one.
  64. 64. Front cover analysis & conventions! The masthead itself is effective as it creates a carefree laid back feel to the magazine, due to the random cracks. The plugs are flushed to both the right and left hand side of the page, I decided to use both sides of the page as I thought that it was most suitable for my feature photograph and because of the results from the questionnaires, which showed that my target audience prefers the plugs to be on both sides. I decided to use short, sharp plugs so that they are straight to the point and by using alliteration and colloquial language it relates to I used a number of different puffs to boost the the young target audience. magazines status and therefore persuade the audience to buy it. I also used a different font for each one to catch the attention of the audience. I put the photograph on top of the masthead so that it conveys that they are more important and it also suggests that the magazine is known enough not to have to show the full masthead. The name of the band and the cover line are the main focal point of the magazine, due to the large bold font and the slanted text. This would entice the audience as the cover line is ambiguous and they would want to find out what it means by this. The strip which contains the other artists featuring in the magazine, is effective as it may draw in a bigger audience, as people have different music references. It also adds another colour to the predominantly red and black cover.
  65. 65. CONTENTS PAGE analysis & conventions! The filler which is a subscription box is effective as it shows how the reader can save money and therefore it promotes the magazine to people who have a budget. It was also a very popular convention used when I researched different contents pages. I used a sell for the contents page as it gives a short snippet of what the article will be about and conveys the tone of the article. I used a different colour; red, for the feature article page numbercompared to the other page numbers which are in yellow, so it is clear to the audience which page the main article will be on. I used a running head as it is a very common convention used in music magazines and also makes the contents page appear busy and loud. As well as this it uses up a lot of negative space that would have been there. The numerous pictures make it visually appealing and also show what artist is featuring in the magazine without them having to read the text. I decided to put a editors letter on my contents page, as the colloquial language used such as “you lot”, creates a chatty and personal mode of address. Which clearly shows that the magazine is targeted at a young audience and would therefore appeal to them.
  66. 66. DOUBLE PAGE analysis & conventions! I decided to use a background that would link with the page in some way. I thought that the bright colour linked with the loud theme and it also ties in with the pull quote I have used, as the arrows resemble, them going in the “right direction”, I though that this was effective and made my magazine look professional. I decided on making Mollie (center) the main singer in the band and I tried to portray this in the photos by always putting her in the middle of the photos and also in the text she answers the majority of the questions. I decided on using a running head so that it is clear what page the feature article is on and it is also helpful for the viewer when flicking through the page. The filler not only gets rid of any excess negative space, but it also brings colour to the page. I tried to relate to my young target audience by using colloquial language such as “epic” and “awesome”, both of which create a chatty mode of address. I decided to use a smaller photo which I took on another photo shoot, as it breaks up the article and seeing as my magazine is aimed at a young audience, they do not want a predominantly text based article. It also shows the bands fun side due to the faces they are pulling, which was important as in other photos they are pulling serious faces as seen in the main photo.
  67. 67. How does your media product represent particular social groups?
  68. 68. Social groups are groups of people that share a common social relation. My magazine targets a young social group, that have a laidback and carefree attitude. This is reflected in the magazine’s busy and bold layout, creating a chaotic vibe, which would therefore appeal to the young social group and also seen in the masthead, due the cracks in the design, attracting a recalcitrant audience. As well as this I used young models throughout my magazine, to attract people of the similar age. I made sure that my magazine was unisex, so that I had a larger audience base. This is seen through the use of the unisex colours and both male and female artists featuring in the magazine. I mainly aimed my magazine at middle class people, due to it being a weekly magazine, this means that they can afford a copy each week. However, I made sure that it was also feasible to a lower class audience, by providing a monthly subscription box, with a discount offer as well.
  69. 69. Pricing Of Magazine! One of the questions asked for my questionnaire was about the pricing of the magazine. Due to my magazine being weekly instead of monthly the prices are a lot lower compared to magazines like “METAL HAMMER”, which are usually priced around £4-5.00. I decided to research weekly magazines to see how the prices vary and to decide on the three price brackets my target audience can choose from and found that magazines are usually priced around £2.00. I therefore decided to use the following price ranges in my question; How much money are you willing to pay for the weekly magazine? £1.00-1.50 £1.50-2.00 £2.00-2.50
  70. 70. Pricing Of Magazine! From the results collected, 5 people said that they would pay £1.001.50, 9 people said £1.50-2.00 and 12 people said that they would pay £2.00-2.50, making this the most popular price range. I believe that these prices are all very genuine and although the £2.00-2.50 was the most popular price range, I have to take into consideration the rest of the audience who did not agree on this. As a result I will use £2.00 as the starting market price for my magazine and there is also a subscription box for those who may find this too pricey, giving them 32% off the total price of the magazines for a years subscription. £2.00-2.50 £1.50-2.00 £1.00-1.50 £2.00 £2.00 £2.00 £2.00
  71. 71. What kind of media institution might distribute your media product and why?
  72. 72. Bauer Media Group, is an multinational media company headquartered in Hamburg, Germany which operates in 16 countries worldwide and as well as other music magazines they publish KERRANG. Due to KERRANG, being very similar to my magazine, I thought that this company is more likely to publish my magazine, due to the success that KERRANG has had. By having a company to publish my magazine instead of doing it myself, it will save a lot of money on things like the advertisement and printing of the magazine. In addition due to the company having cross media ownership, it means there is a wider distribution; as the markets into which the media text can be distributed are increased, meaning a bigger audience and therefore a bigger profit. The success of KERRANG and other music magazines such as Q, persuaded me to use this company, as hopefully my magazine too would be a well known brand. I am hoping to distribute my magazine in common super stores such as ASDA, Tesco and other local newsagents, all of which are common places to buy magazines and therefore people can easily access and purchase the magazine.
  73. 73. Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product?
  74. 74. The first media task we were asked to complete was a student magazine for the fellow students at our school. We were not given a specific demographic and could choose how conventional or unconventional we wanted our magazine to be. Using Photoshop Elements 8.0, we were then told to design a front cover and contents page. With a brief introduction on the basic tools, it was then up to us to get use to navigating around the software and broadening our skills as we did so, so that when it came to our real product of making the music magazine we had a rough idea on how to use the tools to the best to our abilities.
  75. 75. STUDENT MAGAZINE EVALUATION! I went with a black and red colour scheme (so that the magazine does not only appeal to one gender) and I felt that the vibrant red background of the magazine makes the black text stand out and more noticeable compared to other magazines, that use a more neutral coloured background for their front covers, therefore I decided to be unconventional and unique in this sense. Red is also one of the colours that is associated with our school. The typography also has the effect ink being smudged, which ties in with the school theme of the magazine and the would appeal to the young audience. The lack of complex words and more informal phrases such as “Who Will Win?”creates a chatty mode of address and therefore communicates with the young audience. I think that this is clear that my magazine is aimed at year seven students, or those who are new to the school as the feature article photograph is a picture of a young boy. His uniform is smart and therefore represents the school in a positive way, as well as this he is smiling in the photograph creating a warm and welcoming image.
  76. 76. STUDENT MAGAZINE EVALUATION! This first media product we had to produce was where I learnt and practiced how to cut out the photograph from the background. As seen below you can see the improvement and progression between the two photographs, the music magazine photograph having a much smoother and rounded edge in comparison to the school magazine which has rougher edges. Therefore making the school magazine before has helped me to practice and perfect this skill.
  77. 77. FRONT COVER COMPARISON! My masthead here is far to small and there is a large gap between the photograph and the masthead. Which means that not only does it not look professional, it also means that there is a lot of negative space on the page. However after my research I found that it was conventional to have the masthead across the entire width of the page or in the top left hand corner. As well as doing this, I positioned the photograph over the masthead.
  78. 78. FRONT COVER COMPARISON! The plugs are not very visible and are hard to read, due to the overlapping of the text and the photo and also the colour of the text is too similar to the colour of the students blazer. To overcome this I put the plugs in a box, which therefore makes them easier to read and also adds colour to the page.
  79. 79. STUDENT MAGAZINE EVALUATION! I decided to carry on the red and black theme from the front cover, as well as this I decided to have a bold title. I was pleased with the relaxed tone the page conveyed as it was quite plain but included everything a magazine should have, without it looking overcrowded. The list of what the magazine featured made it look organised and easy to read. The extra sentence briefly explaining about that article, is very conventional as many other magazines also do this to inform the reader on the topic of the article. The photograph is also another common convention in magazines and it also informs the reader that the magazine is not primarily directed at one particular gender by having a photograph of a girl, as there is a photograph of a boy on the front cover.
  80. 80. CONTENTS PAGE COMPARISON! I only used one photograph for the contents page on my student magazine, which made it look both dull and boring. The photograph also looks misplaced and random as it is not connected to any text nor has a page number by it. In comparison to my music magazine, I over came this by having three photographs and making sure that the audience was able to know what pages these artists were featuring on, by having the page number next to it.
  81. 81. CONTENTS PAGE COMPARISON! The title here is plain and does not follow the house style of the magazine. It does not look visually appealing and therefore I now know that it would not appeal to a young audience. To learn from my previous mistakes, I decided to use a running head to make sure that it conveys an attractive/chaotic page and therefore appeal to my young target audience.
  82. 82. From looking at the two magazines I produced, there is a clear difference and improvement from the student magazine to the music magazine. The student magazine allowed me to manage my time effectively and to help me practice using certain tools that I was not aware of previous to the task, for example the magnetic lasso tool. This meant I felt more confident when producing my music magazine as I had, had some previous practice. At the start of the two tasks my skills and knowledge of Photoshop Elements was poor, especially with being able to cut the background out from the image, however, by the end of this task I was able to do this with ease and as seen on the double page on the music magazine, I was even able to play around with the background using tools the programme had to offer to me, to the best to my ability.