Beth Goldberg - career highlights

Beth Goldberg
g r a s s r o o t s m a r ke t i n g a n d c o m m u n i t y r e l a t i o n s p r o f e s s i o n a l

I Help Companies…
g e n e r a t e
p o s i tiv e
b r a nd
a w a r ene ss
enhance
images and
reputations
drive traf fic
and sales
I also help companies develop rewarding partnerships, grow employee engagement,
give back to the communities they serve, tell their stories and much more!
917-570-4796 • bethellengoldberg@yahoo.com• www.linkedin/com/in/bethgoldberg

My Goals are to…
• help my employer connect with their
target customers in positive, meaningful
and mutually beneficial ways
• generate value and successful results
• do well and do good

My Areas of Expertise Include…
community
relations
and
corporate
citizenship
sponsorship
marketing
and special
events
grassroots
consumer
marketing
cause-related
marketing
partnerships
promotions
and
co-marketing
partnerships
and public
relations
communications

I Add Value to Employers by…
 developing innovative strategies to meet and exceed goals and
objectives
 cultivating creativity and opportunities for new ideas and change
 designing and implementing powerful activation plans and
validating ROI via post-program analyses
 finding thoughtful solutions to problems and obstacles
 identifying and integrating best practices, and developing cost and time-saving processes
and procedures
 leading high performing teams by presenting clear vision, support, motivation, empowerment
and coaching

Supervisors Would Say I am…
 strategic, focused and
highly organized
 honest, ethical and very
reliable
 a trusted leader, team-
player and relationship-
builder
 an excellent
communicator and
listener
 flexible, adaptable,
resilient
 likable and congenial
with a good sense of
humor an out-of-the-box
thinker, creative and
innovative

Community Relations
Ihave held leadership roles in which I have overseen corporate
donations and foundation grant-giving, special events, sponsorships,
cause related partnerships and employee giving/volunteerism. In
partnership with national non-profit organizations such asFeeding
America, the American Red Cross, Wounded Warrior Project and the
Komen Foundation, Ihave developed cause-related marketing and
community relations campaigns benefitting communities across the U.S.

Sponsorships and Events
I have overseen sponsorships of NFL and other sports teams, major events, concerts, museums, festivals, consumer
and trade shows. I have directed events ranging from 2,000-dogand 15,000-person celebrity-studded mass-market
fundraisers in world-renowned locationssuch as Central Park to invitation-onlyproductionsin exclusivevenues such
as Sotheby’s, LincolnCenter, NYC’s mayoral residence GracieMansion and the PoconoRaceway.

Promotions and Publicity
Wearing a promotional marketing and publicity hat,
I have created contests, conducted giveaways,
generated national press coverage and developed
cross-promotional partnerships with major media
partners, celebrities and consumer brands.

Winn-Dixie
Idirected strategic community relations, corporate citizenship and event and sponsorship marketing programs,
aligning business objectives with community needs for Winn-Dixie Stores, one of the largest food and pharmacy
retailers in the U.S. Leveraging an $8M annual budget to promote positive corporate citizenship, enhance the
company’s reputation and bring the brand’s new image and major brand initiatives to life, I oversaw events,
sponsorships, donations and employee engagement/volunteerism. I designed strategy, led and developed a five-
person team, oversaw NFL team partnerships and hundreds of community sponsorships, developed a new
company signature charitable cause, managed major cause marketing campaigns, outreach and more in support
of 500 stores and the corporate headquarters.

Latka’s Treats
I founded Latka’s Treats LLC, a natural dog biscuit
business that began as a sideline hobby and grew into
a full-time venture. In addition to running the day to
day business, I focused heavily on community
relations, publicity and marketing. Successful
programs included an annual Have a Heart cause-
related marketing promotion, a dog/human Look-
Alike contest in partnership with the Animal Radio
Network, local and national press outreach (including
numerous television appearances), sponsorships of
local events and support for charitable organizations.

iVillage.com
I developed and directed a new community offline marketing program for iVillage, which was the leading
women’s internet media company. I was responsible for generating brand awareness and driving traffic via
community relations, cause marketing, sponsorships and promotional partnerships. I developed a national
cause-marketing campaign with The Go-Go’s and USA Harvest, producing a food drive held at 22 concert
venues. I managed sponsorships of women’s events all over the U.S. and developed cross promotions with
entertainment partners such as MGM.

ASPCA
I established and led the ASPCA’s new special events program,
planning and producing a series of celebrity-studded fundraising,
public relations and employee engagement events for the
organization’s national headquarters. I launched new events such
as the celebrity-studded ASPCA Dog Walk in Central Park and the
Auction for the Animals at Sotheby’s.

Recommendations

Past Letters

When I’m not at Work, I Enjoy…

Contact Information
Beth Goldberg
917-570-4796
bethellengoldberg@yahoo.com
www.linked.com/in/bethgoldberg/

Beth Goldberg - career highlights

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