Keith Straker is a Senior Visual Merchandising Manager with 10 years of experience in retail, known for his creative concepts and effective customer engagement strategies. He has worked with notable brands like 'What Goes Around Comes Around' and Zara, significantly increasing sales and enhancing brand visibility through strategic displays and merchandising. His expertise spans trend forecasting, visual coordination, and operational planning, complemented by technical skills in design software.

1. Keith Straker
1720 N Fuller Ave, Apt.451, Los Angeles, CA 90046 I Straker.Keith@Gmail.com I LinkedIn.com/Keith-
Straker
Senior Visual Merchandising Manager
Creatively intuitive and resourceful visual merchandiser with 10 years of retail business experience across a
broad range of companies, ranging from small to large scale. Proven abilities include a clear understanding
of what moves the customer and a well-developed leadership quality, to create refreshing seasonal displays
alone or as part of a team. Areas of expertise include:
 Strategic display planning in accordance with the retail calendar.
 Effective trend forecasting.
 An ability to push the company branding forward in a powerful fashion.
 Visual coordination & planning for regional store events.
 Merchandising & visual operations for both corporate and small businesses.
PROFESSIONAL EXPERIENCE
Senior Visual Merchandiser What Goes Around Comes Around New York, NY
December 2013- Present
Responsible for generating creative concepts for the Soho store and sourcing all props and merchandise for
both the inside and outside displays. Additionally, sidewalk passerby must be intrigued and inspired by the windows
enough to come in to the store, purchase, and develop a lasting impression in their minds of the What Goes Around
Comes Around brand.
Key Contributions:
. Curate store openings for East Hampton, Roslyn, Beverly Hills, & Miami locations through the use of product
fixtures & merchandise selection.
. Increased sales in handbags, jewelry & clothing by over $100,000 since 2013.
Northeast Windows Coordinator Zara New York, NY
March 2013- December 2013
Served as part of a 5-person East Coast visual team. Stores managed were in Boston, New York City,
Philadelphia, Hartford, Chicago, D.C., and surrounding areas. Significant elements to the role included extensive
attention to detail and a deep understanding of the Spain office’s seasonal directives and vision for the Zara brand.
Key Contributions:
. Spearheaded the styling team for the men’s Spring/Summer yearly fashion show.
. Earned the opportunity to execute window displays alone as per company directives after a 1-month period.
Merchandising & Visual Supervisor Rugby- Ralph Lauren New York, NY
July 2010- February 2013
Participated in building a large following for the Rugby brand through the use of powerful lifestyle displays that
resonated strongly with the brand’s young, collegiate customer base. Duties included researching concepts and
traveling within the Tri-State area with the visual team.
Key Contributions:
. Developed visual directives to push slow sellers and to capitalize on best sellers.
. Contributed to Rugby’s top earning holiday season through the creation of a highly curated window consisting of a
circus theme.
EDUCATION
New York City College of Technology, Advertising Design. Brooklyn, NY
Technical Skills: Adobe Photoshop, Illustrator, InDesign, Powerpoint, Excel, AS400.