Cutting through the noise in Social Media can be challenging, and often, marketers must use paid social media marketing strategies to amplify their message. Targeted advertising is used in social media to execute advertising campaigns that resonate with your audience.

2. Campaign Approach
The objective of this campaign is to run an adv for my company
which provides social media marketing service. This campaign is
to get email ids of business owners who can use Digital
marketing services. The campaign is for lead generation of
prospective customers. The general target customer for such
services is start-ups, or business that have gotten stagnant,
business that are in losses, business that have not adapted to the
Social media marketing, business owners which are new to
technology or not that savvy with online marketing. We will
target customers in the age range of 35-50. The company is
based in Pleasanton, CA, so we will target people in different
cities around SF, CA. The image should convey business growth
and be appealing and bright. I chose a waterfall image cause it
shows flow, organic and looks natural and beautiful.

3. Campaign Approach
● The goal of this campaign is to generate more email ids of
potential clients interested in taking Digital marketing services
from my Digital Marketing services company. Target audience
between the age of 30-45 looking to grow their business or
start-ups to help enter the market or for business that have
stagnated and unable to grow with the recent changes in
sales & marketing.
● Our small business start up kit is offering end to end services
from positioning, website designing, SEO to Social Media
marketing, branding & sales that are revenue driven. Our offer
comes with 10 years of experience working with Engineering &
Retail companies, providing IT services, which has helped us
understand the customers & the market better.
● An interesting adv creating awareness about the importance
of social media. A campaign budget with A/B testing on video
& image. A call to action to download the guide How to Grow
your business in 10 days? Drive them to the landing page
which gives info about the services & other client
testimonials.
Target Persona
Background and
Demographics
Target Persona
Name
Needs
Hobbies Goals Barriers
1. Owns a wineyard &
has his own wine brand
2. He is in the age range
of 45-50
3. He lives close to the
wineyards
4. His kids are now in
high school
5. He has worked in
Resturants & bars
Ray Sharma 1. More income to hire
a team
2. Experience in Sales
& marketing
3. A good house
4. A new car
1. Clubbing, Going to Bars,
Wineries
2. Watching games in
arenas & sports bars
3. Visiting family events
4. Watching movies in
theatres
5. Shopping at Costco
6. Looking for deals online
1. Increase awareness
2. Generate revenue
3. Lead gen
1. Budget contratints
2. Indecisive
3. Lack of long term vision
4. Lack of knowledge
5. Lack of time to focus
on this business

4. Marketing Objective
What marketing objective did you aim to achieve with
your campaign?
To grow the number of email id’s of potential clients to
50 people who would like to use my companies Digital
Marketing Services, with an adv budget of $100 within
1 week.

5. KPI
What primary KPI did you track in your campaign and
why?
50 people who would like to use my companies Digital
Marketing Services, with an adv budget of $100 within
1 week.

6. Campaign Screenshots

7. Campaign & Ad Set: Sample
$100.00 Lifetime

8. Ad Summary: Sample
What Ad Copy and Ad Creatives did you use?

9. Ad Images: Sample