THE ROLE OF TECHNOLOGY IN TOURISM - ASHAR M K

1. ROLE OF TECHNOLOGY IN
TRAVEL & TOURISM
PRESENTED BY
ASHAR M K

2. DEFINITION
E-tourism is the digitisation of all the processes and value chains
in the tourism, travel, hospitality and catering industries that
enable organisations to maximise their efficiency and
effectiveness.

3. MAJOR VEHICLES OF TECHNOLOGY IN
TRAVEL INDUSTRY
•Internet
•Reservation System
•Computer System
•Mobile Communication

4. THREE MAIN SECTORS IN TRAVEL INDUSTRY
•Transport Sector
>Airline Ticketing
>Railway Booking
>Car/Bus Rental
•Accommodation Sector
>Hotel Booking
•Attraction Sector
>Sightseeing
>Historical Places

5. ROLE OF TECHNOLOGY
TRANSPORT SECTOR
In India and overall world transport sector is almost online
and all the airline railway booking are done online or with
computerized system.
AIRLINE BOOKING
a) Maximum computerization in industry.
b) 97% of airline booking is done in online.
c) In 1970’s first Information and Reservation System (IRS)
developed.
d) Technology helps in generating higher occupancy rate.

7. RAILWAY BOOKING
a) computerization railway ticket booking was launched some
years ago.
b) Almost all railway ticket and cargo booking is done online.
c) IRCTC is the company which provide online reservation facility.

8. CAR RENTAL
a) Computerization of car rental industry in nascent stage.
b) Players like Ola and Uber is trying to fill out this space.
c) All over the world Amadeus and sabre are major car rental
information provider.

9. ACCOMMODATION
a) Accommodation is the most important part of tourism industry
and this part lacked very much in the direct connectivity to
consumers.
b) With the advent of technology many companies targeting this
segment and developed the interface through which they
provide interface to book hotels, conference hall online.
c) GDS are there which provide, information and availability and
price to agents and booking agencies.

10. ATTRACTION
a) Attraction sector is the most coveted sector which needs an
intense communication to inform tourist about it.
b) So technology play an important role in communication.

11. MARKETING
1) Online advertising
2) Informative websites
3) Search engine marketing
4) Promotion
5) Word of mouth/ social media marketing

14. OTHER ROLE OF TECHNOLOGY
BOOKING SYSTEM
Technology provide customer the option to book tickets from
home and on the go
DELIVERY OF VICARIOUS EXPERIENCE
With the help of technology web contents like audios and
videos.
CUSTOMER RELATIONSHIP AND FOLLOW UP’S
a) A data base of communication system
b) An electronic newsletter
c) Emails regarding new offers
d) Feedback
e) Surveys regarding service.

15. RISKS WITH SOCIAL MEDIA USAGE IN
TOURISM
While media has contributed positively to the development of
global tourism industry, there has been Occasions where media
publicity has adversely affected tourism in several countries. Media
when not handled well can have disastrous effects on tourism.
OTHER PROBLEM FACE
Tax payment
No such business tour
 highly depend of fuel
 political

16. THANK
YOU