8. Development behind Mobile Marketing
• Technology has rendered customers less predictable
• Statistics Related to Mobile Marketing
-40% of users’ internet time is spent on mobile
-80% of mobile device time in spent on apps
-Mobile is surpassing desktop/laptop computers
-80% of internet users own a smartphone
• Everything that can be done on a desktop computer is now available on a
mobile device
• Mobile phone penetration rate and mobile subscribers have tremendously
increased.
10. Opportunities for Mobile Marketing
• Mobile advertising subsidizes content and services for customers.
• More quality content on mobile.
• Jumpstarts mobile commerce sales.
• Gives legs to other channels.
• Mobile coupons.
• Ability to deliver message by targeting location.
• Cost per target audience is very low.
