Using Mobile Ads and Referrals to Drive Sales Leads

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Can you convince end users to lobby their IT department for an enterprise technology solution? Check out this session with Howard Sewell, a 20-year B2B marketing and demand generation expert to find out. You will learn how MobileIron used mobile advertising, mobile landing pages, social sharing, and automated email response to drive IT referrals.

This session from the record-breaking New Rules of Marketing Virtual Event will show you:

-Creative concepts for mobile ads
-Best practices for campaign workflows
-Detailed summary of successful MobileIron campaigns, including test results

Published in: Technology, Business
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