Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Digital Transformation with the Racoon Framework - Lecture at the University of Zurich

976 views

Published on

Digital Transformation is mainly getting people to highly collaborate to make the future happen.
World premiere ;) : I present my framework to make digital transformation happen with a especially developed approach.
Meet the "The Racoon Framework".

Published in: Business
  • Be the first to comment

Digital Transformation with the Racoon Framework - Lecture at the University of Zurich

  1. 1. Hochschule Luzern Wirtschaft 1 Digital Transformation Florian Wieser Founder & CEO for:
  2. 2. 2 Florian Wiese/r twitter.com/floto Connect slideshare.com/floto !orian * Age of 19: Foundation of the first company Studies at ZHdK New Media Head of 
 Community Program lomography.com Foundation of digital agency coUNDco AG Development of first Swiss Online Marketing CourseFounding of intl. digital 
 agency network BoxNetworkEurope 2007 2002 2008 2010 2011 Founding of Center for Storytelling 2013-2015 Best of Swiss Web 
 Juror Digital 
 Brand Campaigns 2014 Co-development, mentoring, lecturing “Community” at a CAS at University of Lucerne 2015 Foundation of consultancy The Relevent Collective AG 2014 KTI Research project 
 about motivations 
 in digital Communities Foundation of The Purpose Academy 2016 Why I’m here today
  3. 3. 3 #OMG #OMG they found me
  4. 4. 4 This is my 5th Revolution The Internet 
 is overrated Social Media 
 is overrated Digital Communities are overrated Digitization is overrated Digital Transformation is … (not so sure)
  5. 5. 5 What we do
  6. 6. 6 What do you think are the biggest challenges companies face in digital transformation today?
  7. 7. coUNDco - Digital First. 7 7 What’s happening?
  8. 8. ExponentielleTransformation: 
 Futurist Keynote Speaker Gerd Leonhard
 https://youtu.be/ystdF6jN7hc
  9. 9. 9 1.Information / Content 2.Music / Media 3.Books / Print 4.Films / TV 5.Transportation / Mobility 6.Banking / Financial 7.Real Estate / Construction 8.Pharma / Medical 9.Energy / Utilities 10.Water / Food Disruption Futurist Gerd Leonhard http://www.gerdleonhard.de/
  10. 10. 10 Megatrends Futurist Gerd Leonhard http://www.gerdleonhard.de/
  11. 11. Science Fiction Futurist Gerd Leonhard http://www.gerdleonhard.de/ is becoming Science Fact
  12. 12. 13 Emoji Poll Who of you would say is in constant change? Who of you would say prefers a more steady way of life?
  13. 13. coUNDco - Digital First. 14 14 Facing the Challenges
  14. 14. 15 There is no plan It depends…
  15. 15. 16 Repetition of Buzzwords (Actions & Topics) - Yes I’m using them too
  16. 16. 17
  17. 17. 18 The Gen… Problem Gender Diversity Generation Game
  18. 18. 19 C-Level: Hard factor, soft factor dilemma
  19. 19. 20 Dysfunctional Structures
  20. 20. 21 Challenges at a glance •It depends… •Buzzwords not embraced •The Gen… problem •Hard factor, soft factor dilemma •Dysfunctional structure
  21. 21. 22 Your digital transformation
  22. 22. coUNDco - Digital First. 23 23 Our contribution
  23. 23. 24 PEOPLE DRIVE BUSINESS.
  24. 24. 25 The Racoon Framework Mindset Toolset Culture Relationship driven Purpose driven
  25. 25. 26 Human Centered VS. Relationship Driven VS.
  26. 26. 27 The Racoon Content Driven Process Content Infrastructure Organisation Campaigning Community Transformed Mindset Toolset Culture Relationship driven Purpose driven
  27. 27. 28 Let’s lift the treasure MATCH GAIN CREATORS PAIN RELIEVERS PRODUCTS & SERVICES GAINS PAINS CUSTOMER JOBS CUSTOMER PROFILEVALUE MAPContent
  28. 28. 29 Toolset Infrastructure
  29. 29. 30 Relationship Landscape Organisation
  30. 30. 31 Team Management System as a solid base for collaboration Organisation
  31. 31. 32 Team Management System as a solid base for collaboration Organisation 78% 115% 78% 92% 108% 117% 128% 84%
  32. 32. 33 Team Management System as a solid base for collaboration Organisation
  33. 33. 34 Live Chats - yes it’s yet another tool - is it? Organisation
  34. 34. 35 Communication internally / externally Campaigning •Slack •Notice board •Intranet - only if it’s a vivid channel •internal Blog •Newsletter •Message from the CEO Internal External •Owned Channels / Social Channels •Targeted Ads / Growth Hacking •Cooperations
  35. 35. 36 Keep it vibrant Community Inspired by Feverbee Framework adapted for The Relevent Collective
  36. 36. 37 The Result Transformed Teams, Units, Partnerships and Companies
  37. 37. #fail advertising from +vision (optical store)
  38. 38. 39 The Racoon Content Driven Process Content Infrastructure Organisation Campaigning Community Transformed
  39. 39. 40 The Racoon Organisational Driven Process Content Infrastructure Organisation CampaigningCommunity Transformed
  40. 40. 41 PEOPLE DRIVE BUSINESS. Business DRIVES Content. CONTENT DRIVES COMMUNITIES. COMMUNITIES DRIVE Organisations. Organisations DRIVE Technology. Technology DRIVEs PEOPLE. People DRIVE Transformation.
  41. 41. 42 YOU DRIVE.Sense the topics that resonate Shift Mindsets Embrace Toolsets Nurture Culture Build strong Relationships Boost Awareness Never stop asking WHY
  42. 42. 43 ‘Florian Wieser’ twitter.com/floto Let’s connect slideshare.com/floto therelevent.com/facebook therelevent.com/twitter therelevent.com/instagram

×