The document discusses the opportunities presented by the Fourth Industrial Revolution across physical, biological, and digital domains. It outlines how digital transformation can optimize operations, engage customers, empower employees, and transform products to create new revenue opportunities and accelerate business responsiveness. The dimensions of digital transformation are engaging customers, empowering employees, optimizing operations, and transforming products using technologies like search, machine learning, computer vision, and more. It also describes a partnership between Microsoft and a Nordic consultancy to help companies succeed in their digital journeys.

2. Physical
Autonomous vehicles, robotics,
3D printing, new materials
Biological
Genomic diagnostics,
treatment, engineering
Digital
IoT, Blockchain,
disruptive business models
The Fourth Industrial Revolution

3. opportunity
COGS
SURPLUS
IT
Global GDP
NON-IT OPEX
(PEOPLE)
~5%
~15%
~20%
% of GDP
EfficiencyDecision makingProductivity
~60%

4. ~$4.5T
Digital transformation
opportunity
~$25B
(1995)
Looking forward, we have the opportunity to help our
customers digitally transform, allowing us to address
another $2T in TAM via digital COGS
We have expanded this vision with our three bold
ambitions, driving our TAM to ~$2.5T (2015)
We then moved beyond the desktop to democratize
the data center, increasing our TAM to ~$250B (2005)
Our original vision was to put a PC + Windows
on every desk, giving us a ~$25B TAM (1995)
Growing total addressable market

5. How is the business of our customers
being digitally transformed?
How can we enable our customers to
digitally transform their business models?

6. Reinvent productivity
& business processes
Build the intelligent
cloud platform
Create more
personal computing
Interconnected
Ambitions

7. Engage your customers
Empower your employees Optimize your operations
Transform your products
Digital
Transformation
• Harness data for a 360
customer view
• Draw actionable insights –
and predict customer
behavior
• Deliver personalized,
differentiated experiences
• Create a productive workplace to
embrace diverse workstyles, anywhere
• Provide insights to drive faster, better
decisions
• Secure your data, people and
business
• Utilize data to shift from hindsight to
foresight
• Disrupt with new business models,
products & services
• Differentiate & capture new revenue
opportunities
• Accelerate the responsiveness of
your business
• Improve service levels and reduce
costs
• Predict the future with intelligent
processes
The dimensions of digital transformation

8. Engage your customers

9. Search
Machine
Learning
Knowledge Vision
Spell
check
Speech API
Bing
autosuggest
Computer
vision
Emotion
Text to
speech
Thumbnail
generation
Anomaly
detection
Custom
recognition
(CRIS)
Bing
image search
Web language
model
Academic
knowledge
ORC, tagging,
captioning
Sentiment
scoring
Bing
web search
Transform your products

10. Optimize your operations

11. Empower your employees

12. Partnering to enable digital
transformation

13. A Nordic partnership helping companies
to succeed on their digital journey
Inspiring companies
on the possibilities
and benefits of
digitalization
Supporting
companies in
articulating their
digital strategies
and ambitions
Making the digital
transformation
journey tangible
and empowering
companies to
succeed
A global leader within
digital solutions
A Nordic leader within
strategy consulting
• Microsoft has been
empowering people and
organizations in decades with
advanced digital solutions to
enable everyone to achieve
more
• Microsoft brings in experience
from helping the worlds
largest companies to succeed
with complex digital
transformation journeys
• QVARTZ is a specialized tier-
one strategy consultancy
spearheading the strategic
and digital agendas in the
largest Nordic companies
• QVARTZ brings in the ability
to successfully link digital
ambitions to business impact
both in terms of setting the
corporate digital strategy and
succeeding with the digital
implementation