Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Intranet & Digital Workplace Transformation

1,678 views

Published on

Intranet & digital workplace transformation. J. Boye Conference 2014, Aarhus. Thomas Maeder, Swisscom AG.

Published in: Business
  • Be the first to comment

Intranet & Digital Workplace Transformation

  1. 1. Intranet & Digital Workplace Transformation Aligning your internal forces to make things happen Thomas Maeder Head of Communication & Collaboration Experience Swisscom AG Intranet & Digital Workplace J. Boye 2014 04.-06.11.2014, Aarhus
  2. 2. As Switzerland’s leading telecom provider, we are a trustworthy companion in the digital world. Our aim is to inspire our customers with the best network, superb offers and outstanding service.
  3. 3. Agenda how to define the scope & purpose of your digital workplace? 4
  4. 4. We continuously add applications to our business and private life …and are still not happy like this guy ;-) 5 business private
  5. 5. We regularly hear about new Intranet & Digital Workplace trends 6 Intranet 1.0, 2.0, 3.0 Social Software Social Intranet Mobile Enterprise Digital Communications Enterprise 2.0 Employee Portal Social Collaboration Enterprise Social Network Cloud Workplace (SaaS, PaaS, IaaS) Digital Workplace
  6. 6. We increasingly see the evolution of Digital Workplace species 7
  7. 7. We need to define the scope & purpose of our specific Intranet/Digital Workplace 8
  8. 8. Swisscom’s employees are diverse 9
  9. 9. Swisscom’s employees working days are diverse Intranet application A B E C D Intranet Intranet my typical working day 10
  10. 10. …but there are some generic needs & use cases Application A B E C D my typical working day 11
  11. 11. The generic needs & use cases are the current scope for Swisscom’s Digital Workplace Application A B E C D my typical working day 12 Information Communication Collaboration Employee Services Identity/BrandIdentity/Brand CultureCulture InnovationInnovation ProductivityProductivity
  12. 12. Swisscom Intranet 3.0 ≈ Digital Workplace 1.0 Communication Employee Services Social Layer Rich Profile Metadata Information integrated user experience any device & any where learnlearn shareshare followfollow discussdiscuss workwork collaboratecollaborate connectconnect createcreate …… Find, Ask & Discover Collaboration findfind 13 The purpose of Swisscom’s Digital Workplace is to deliver the user experience to meet the current generic needs & use cases
  13. 13. Other resources for defining the scope & purpose of your Digital Workplace 14
  14. 14. Agenda establish a corporate vision for your digital workplace 15
  15. 15. 16 “The intranet is essential. But, the digital workplace is transformational. No CEO gets really excited about their intranet. But, they do get excited about the digital transformation of work. In a holistic and integrative way of thinking about it, it implies an entire new mind-set around work.” © Paul Miller co-author of the book “The Renaissance of Work in the Digital Age” http://www.simply-communicate.com/news/book-reviews/renaissance-work-digital-age
  16. 16. 17 Communicate the vision for the scope & purpose of your Digital Workplace the Swisscom Digital Workplace is… “your indispensable digital buddy for the working day”
  17. 17. Manage the right stakeholders and align the internal forces to make things happen 18 assure daily business = build trust assure daily business = build trust © Jane McConnell http://www.digital-workplace-trends.com improve continuously = show progress improve continuously = show progress anticipate and shape the future = create sense of urgency anticipate and shape the future = create sense of urgency
  18. 18. 19 Swisscom Intranet/Digital Workplace Evolution & Transformation Great Intranets Require Years to CreateGreat Intranets Require Years to Create Creating a new intranet or intranet redesign has never been a small or quick endeavor. Since 2001, we’ve tracked the length of time it takes to create a great intranet from inception to launch. On average, the process lasts for 42 months—or about 3.5 years. © Jakob Nielsen NN/g Nielsen Norman Group http://www.nngroup.com/articles/intranet-design-2013/
  19. 19. 20 Swisscom Intranet/Digital Workplace Evolution & Transformation 20122009 Swisscom Intranet 1.0 Intranet SCS Intranet SCS-CBU Intranet Fixnet Intranet Mobile Intranet Solutions Intranet GHQ / PAR Intranet ITS Swisscom Intranet 2.0 2014/2015 Swisscom Intranet 3.0 Digital Workplace 1.0
  20. 20. Agenda what has Swisscom achieved so far? 21
  21. 21. any device & any where 22
  22. 22. integrated user experience Information Communication Collaboration Employee Services 23
  23. 23. rich profile 24
  24. 24. social layer 25
  25. 25. find, ask & discover 26
  26. 26. collaboration 27
  27. 27. Fragen & Feedback?
  28. 28. Thank you! Thomas Maeder Head of Communication & Collaboration Experience Mobile + 41 79 688 08 71 thomas.maeder@swisscom.com LinkedIn: http://ch.linkedin.com/in/maeder/en XING: http://www.xing.com/profile/Thomas_Maeder Swisscom AG Group Communications & Responsibility Alte Tiefenaustrasse 6 3048 Worblaufen - Switzerland www.swisscom.ch 29

×