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Digital Transformation: a model to master disruption

Presentation on Digital Transformation by Dado Van Peteghem for Revolve Unconference 2015.

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Digital Transformation: a model to master disruption

  1. 1. Digital Transformation: a model to master digital disruption
  2. 2. Ghent DearMedia @dadovanpeteghem
  3. 3. We are in Digital Kindergarten :-)
  4. 4. Waves of Digital Disruption 1995+ Music Photography Video Rental … 2010+ Print Media TV Travel HR … 2015+ Banking Healthcare Automotive Retail Education Telco Your industry?? … 2020+ All Safe havens will be subject to digital disruption …
  5. 5. Average Company Lifespan on S&P 500 Index 1960 1970 1980 1990 2000 2010 2020 60 50 40 30 20 10 0 70 60Y 18Y
  6. 6. Your biggest competitor is probably not on your radar.
  7. 7. 5 things you can do right now.
  8. 8. From ... ... to The Business Digital (at the sideline) Digital in the core 2015 2020
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  10. 10. Do you have a future 2020 vision on how digital is transforming your business and how you need to act upon that? Digital Transformation
  11. 11.
  12. 12. Transformation Mission Think about our future company's function, markets, customers, competitive advantages, challenges, … If you would rebuild the company from scratch, what would it look like?
  13. 13. Ask yourself: What company do you need to be in 2020? Reverse Engineer that vision.
  14. 14. Facebook Little Red Book
  15. 15. We are not looking for Great Ideas
  16. 16. We are looking for Great Problems (that need solving)
  17. 17. People are not using Uber because of the technology. They are using it because it takes away the hassle.
  18. 18. "Name" PROBLEM/NEED EMOTIONS SOLUTIONFUNCTIONS CHANGE CURRENCY (benefits)TARGET GROUPS What problem are we solving and for who? What are the basic emotions that problem and solution are addressing? What is the overall solution that would fix this problem? What are the benefits and are they strong enough to have people change their preference? What are the different functions a customer would expect this solution to have? Whom are you addressing with this product or service? The Problem Transformation Canvas
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  20. 20. Disney’s has its own Venture Capitalist program
  21. 21. The Factory The Guesthouse The Garage Incremental innovation • Development of ‘need to have’ digitals projects and technology • Working on the existing foundation of the company • Follows general procedures and regulations • Slow Change projects • Small and dedicated project-teams, focused on in-house innovation • Limited independency: they are an (internal) supplier of the factory • Focus on strategically important new- style projects or add-ons that will be rolled-out within the existing company architecture Breakthrough innovation • Small dedicated teams focused on innovation • Autonomous operations and decisions • Possibly separate entities • Focused on agile and rapid development and roll-out of ideas in a stand-alone model • These can be grass-root internal initiatives or acquisition of interesting targets Organisation Model
  22. 22. • = “If you can't understand the new world of digital, fire yourself. Build an executive team that is digital-first. Make sure there is a techie on the board of directors. If the board has a low digital IQ, the company will have a low digital IQ” George Colony CEO Forrester Research
  23. 23. The ideal situation CEOIdeally your CEO is the digital lead Unfortunately he’s probably not. CIO COO CbsOSalesMkt
  24. 24. Do you have Digital Leadership in your organisation? Digital Transformation
  25. 25. So do we need a Chief Digital Officer? CEO CIO COO CbsOSalesCMO Yes, we believe so. Because it is a permanent role. Digital Disruption will be here forever.CDO Digital Transformation Team
  26. 26. It's time to move all-in
  27. 27. Start playing on the offense instead of on the defense!
  28. 28. Thank you ;-) +32 474 826 807