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Engaging strategically with Social Media 2011 revised

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Anne Peoples
Anne Peoples
Technology
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Engaging strategically with Social Media
The Web of today ,[object Object],[object Object],[object Object],Flickr Image Capture Queen
Opportunities ,[object Object],[object Object],[object Object],[object Object],[object Object],Flickr Image Seattle Public Library
Challenges ,[object Object],[object Object],[object Object],[object Object],[object Object],Flickr Image US Army
Barriers include… ,[object Object],[object Object]
Public and private ,[object Object]
Perceptions Hype
Time wasting… Twitpic Image by Jane Bozarth
Banal…. ,[object Object],[object Object],Flickr image Jeremy Brooks
First thoughts ,[object Object],[object Object],[object Object],[object Object],[object Object]
Implementation ,[object Object],[object Object],[object Object],[object Object],[object Object]
Listen and learn ,[object Object],[object Object],[object Object]
Objectives ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Audience ,[object Object],[object Object],[object Object],[object Object]
Whichever platform you choose.. ,[object Object],[object Object],[object Object],[object Object]
Management ,[object Object],[object Object],[object Object]
Roles and responsibilities ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Flickr Image Library of Congress
Managing Risk ,[object Object],[object Object],[object Object],[object Object],[object Object],Ampelmann Image Wikipedia
Evaluation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Do you need a policy? ,[object Object],[object Object],[object Object],[object Object]
Policy elements
CONTEXT Background and rationale Support for organisational goals OBJECTIVES Intended outcomes Links to strategic plans and related outcomes PLATFORMS Which are most appropriate? Future proofing OWNERSHIP Reputation and identity Accountability and account holders CONTENT Editorial responsibility and content guidelines Voice and tone MANAGEMENT Roles, responsibilities, resourcing Risk management AUDIENCES Target audiences Dealing with comments, responding and follow-up PERSONAL USE Use by employees Use in work time and outside LEGAL Privacy, confidentiality and disclaimers Copyright –yours and others MONITORING AND EVALUATION Methods and tools Benchmarking, reporting and policy review
Always… ,[object Object],[object Object],[object Object],[object Object],[object Object],Flickr image Matt Hamm
Last but not least …
Attribution – Share Alike License This presentation is available to reuse or adapt as long as credit is given to the author. http://creativecommons.org/licenses/by-sa/3.0/

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Engaging strategically with Social Media 2011 revised

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  • 23. CONTEXT Background and rationale Support for organisational goals OBJECTIVES Intended outcomes Links to strategic plans and related outcomes PLATFORMS Which are most appropriate? Future proofing OWNERSHIP Reputation and identity Accountability and account holders CONTENT Editorial responsibility and content guidelines Voice and tone MANAGEMENT Roles, responsibilities, resourcing Risk management AUDIENCES Target audiences Dealing with comments, responding and follow-up PERSONAL USE Use by employees Use in work time and outside LEGAL Privacy, confidentiality and disclaimers Copyright –yours and others MONITORING AND EVALUATION Methods and tools Benchmarking, reporting and policy review
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  • 26. Attribution – Share Alike License This presentation is available to reuse or adapt as long as credit is given to the author. http://creativecommons.org/licenses/by-sa/3.0/