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Authos@Google Presentation, October 15, 2008

Speech at Google on how to use social technologies.

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Creating A Social Media Strategy Charlene Li Co-author of “Groundswell” Thought Leader, Altimeter Group
Is this what social media is about? Source: Wordle.net
What kind of relationship do you want? Transactional Occasional Impersonal Short-term Passionate Constant Intimate Loyal Focus on relationships, not technologies
Agenda ,[object Object],[object Object],[object Object]
Process and goals lead to strategy
Engagement Pyramid Base: Global active Internet users (uses the Internet every day/every other day Note: Percent of active Internet users that do this at least weekly Source: Universal McCann Social Media Tracker Wave 3, March 2008 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Authos@Google Presentation, October 15, 2008