General Principles of Intellectual Property: Concepts of Intellectual Proper...
Itc limited
1. One of India's most admired and valuable companies
ITC LIMITED
ENSURING VALUE
Presented by:- anu n s
GKMCMT COLLEGE
2. introduction
ITC is one of India's foremost private sector
companies
ITC has a diversified presence in FMCG (fast moving
consumer goods), Hotels, Paperboards& Specialty
Paper, Packaging, Agri-business And Information
Technology.
ITC is one of the country’s biggest foreign exchange
earners (US$ 2 billion in the last decade).
Ranks no.4 among listed private sector companies
3. No.1 in FMCG sector
Rated as one of India's most respected companies
by market cap.
Diversified group of companies with operations in
various industry segments from cigarettes to
apparels
.
Annual turnover is of the order US$ 2.4 billion.
4. PROFILE OF ITC
Type: Public
Traded as: BSE : 500875 BSE SENSEX Constituent
Industry: Conglomerate
Founded: August 24, 1910 (As Imperial Tobacco Company Of India)
Founder(s): Henry Overton wills
Headquarters: Kolkata, Westbengal, India
Chairman: Yogesh Chandler Deveshwar
Products: Tobacco, Hotels, Paperboards& Specialty Papers, Packaging,
Agri-business, Packaged Foods & Confectionery, IT , Branded Apparel,
Personal Care, Stationery, Safety Matches And Other FMCG Products.
Revenue: Us$ 7 Billion
Employees: 29000
Website; Www.itcportal.com
5. ITC is the only Indian company to be ranked amongst
the top 10 global FMCG companies in value creation
during the period 2009-13
The only Indian company to feature consistently amongst the top 10 global FMCG
companies.
6. One of India's most valuable & admired companies
ITC ranked as the most admired company in India in
2014 (fortune- hay group survey).
One of the foremost in the private sector in terms of:
- Sustained value creation( BT-stern Stewart
survey)
-operating profits
- Cash profits
7. ITC was ranked 3rd among 40 leading
companies in the Nielsen corporate image
monitor.
8. ITC’S vision statement
Sustain ITC’S position as one of India's most valuable and
admired corporations through world-class performance,
creating growing value for the Indian economy and the
company’s stakeholders.
9. ITC performance track record
1995-96 2013-14 18 yr
95-96 to 13-14
Net revenue
PBDIT
PBIT
PBT
PAT
Capital employed
ROCE%
Market capitalization
Total shareholder returns%
2,536
584
536
452
261
1,886
28.4
5,571
32,883
13,562
12,662
12,659
8,785
27,626
45.8
280708
15.3%
19.1%
19.2%
20.3%
21.6%
16.1%
24.3%
25.9
10. Awards & accolades (1)
Harvard business review
ranked ITC chairman Y C
Deveshwar as the 7th best
performing CEO in the
world
Chairman Y C
Deveshwar was
conferred the Padma
Bhutan the government
of India 2011
ITC conferred the
prestigious ‘world
development award
2012’ at the rio+20
UN summit for its
social and forestry
initiatives.
ITC grand chola, the
world’s largest
LEED platinum
rated hotel in the
new construction
category, launched in
September 2012
11. Awards & accolades (2)
Rainforest alliance
awarded ITC’S
bhadrachalam unit,
the forest
stewardship
council forest
management
certification
Business world
FICCI CSR award
in large enterprise
category
AIM Asian CSR
award by the
Asian forum on
corporate social
responsibility
Best overall
corporate social
responsibility
performance :
institute of public
enterprise
ITC hotels awarded
the most trusted
hotel brand in the
public choice
honours category at
the times travel
honours
12. Award& accolades (3)
E-choupal initiative wins global recognition:
- World development report 2008 published by
world bank
- Stockholm challenge award 2006
- Corporate social responsibility award from the
energy and recourse institute
- World business award 2004
- Harvard university
13. Product profile
hotel
cigarettes
Incense
sticks
Personal care
Safety
matches
stationery
Information technology
Agricultural
industry
Paper books
Branded
apparel
14. ITC business portfolio
Cigarettes foods personal care lifestyle retailing
Education & stationary Safety matches & incense stick
15. ITC BUSINESS PORTFOLIO
Hotels Paper boards, paper & packaging Agri business
Information technology
16. ITC’S Cigarettes business
Market leadership
- Leadership across all segments-geographical & price
Extensive FMCG distribution network
- Direct servicing of 100000 markets & 2 million retail
outlets
State-of-the-art technology and world class products
17. Cigarette industry in India
Other tobacco
products
88%
Legal cigarette
12%
Consumption share
18. Per capital consumption of tobacco in India(per year)
1145
1256
Series 1
438 461 468
743
china USA Pakisthan nepal india world
19. Per capital cigarette consumption –per annum
Although India accounts for17% of world population, its share of world cigarette consumption
is just 1.8%
23. Some recent launches
Branded Packaged Foods records further improvement in market standing during the
quarter
24. Personal care products
Portfolio approach straddling all consumers segments with 4
umbrella brands
- Essenza Di Wills
- Fiama Di Wills
- Vivel
- Superia
Complemented by engage brand in the deodorants segments.
Products continue to receive encouraging consumer response;
engage does well received by large consumers
26. Education & Stationery Products Business
Leverages print and paper know-how to address suitable
opportunities in the stationery market.
Industry growth driven by increasing literacy and enhanced scale
of government and public- private initiative in education.
The business continues to consolidate its market standing
- Classmates: Market leader in Notebooks segments
27. Lifestyle retailing
Exclusive WILLS LIFESTYLE stores(98) across 40 cities and more than
700 shop-in-shops in leading departmental stores and multiband outlets.
Strong distribution network in place for the mid-market brand john players
- available in more than 400 exclusive branded outlets
29. Hotel & tourism industry
Foreign tourist arrivals improves in Q2 @ 13% Vs. 10%
inQ1 and 5% in FY14.
Current room inventory 210000 rooms of which 52000
rooms are in the luxury and upper scale segments.
India needs an additional 60000 rooms in luxury and
upscale segments in the next 5 yrs.
30. ITC hotels
The chain: 98 properties across 70 locations:-
- 4 brands – ITC hotels, welcomhotel, fortune & welcomheritage
- 20 five- stare deluxe/ five star properties with 4500 rooms
- 42 fortune hotels with 3500 rooms
- 35 welcomheritage properties with 850 rooms
ITC Grand Bharat Manesar 104 all suit resort opened on 14th nov
2014
36. Segment revenue- 2013-14
Segment revenue (net)
a) FMCG – Cigarettes
- Others
Total FMCG
b) Hotels
c) Agri Business
d) Paperboard Paper &
Packaging
Total
Less: inter segments
revenue
Net sales/ income from
operations
FULL YEAR GOLY%
15456
8099
23555
1133
7752
4861
37301
4418
32883
13970
6983
20953
1074
7201
4237
33464
3859
29606
10.6
16.0
12.4
5.5
7.7
14.7
11.5
14.5
11.1
37. ITC’S economic contribution to the nation
10 yr value addition RS 1.9 lakh crore (US$ 39
billion)
- 75% of value addition accrued to the exchequer.
- among the top tax payers in the nation.
- excise payments represent.
Foreign exchange earnings in the lat 10 yrs: US$ 6
billion.
38. conclusion
ITC promoting their brands through advertisement campaign as well
as door to door promotion.
ITC is also focusing on retailers and wholesalers to promote their
brand.
The demand of their product in very low, because people don’t knows
about their brands very well.
ITC knows their strength and weakness in the personal care market,
so they are applying new concepts to overcome their weaknesses.
ITC now offering more margins, exiting offers and long credit period
to retailers and wholesalers.
