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FFEA 2016 -10 Website Mistakes Even Great Marketers Can Make
2. BE INVISIBLE TO GOOGLE
Most people that search for your event name are going to find your website. What about other things they type? • What keywords are strong? • How can you use keywords to get a better ranking on Google?
LONG TAIL WORDS • More
descriptive = fewer searches = more likely to find you • More descriptive = more interest in you anyway! • More descriptive = costs less if you advertise • EX: Family fun, music festival, animal exhibits
Visitors will engage with your
site if they’re watching videos or listening to music! • Video brings an average of 3 times more visitors to your site per month • Organic search traffic increases by 157% • The average website visitor spends 88% longer on sites with video VIDEO
• Use an eye catching
thumbnail to encourage more clicks - Use what you just learned about photos! • Film “behind-the-scenes” with performers, event organizers etc. • Tour of the grounds videos can be fun and informative! VIDEO TIPS
SHORT AND SWEET Use what
social media has taught us about video. • Vine – 6 seconds • Instagram Video 15 seconds – outperforms Vine • On Facebook, videos can be any length but they automatically play as you scroll past, so first few seconds must be compelling!
VIDEO REFERENCES IN EMAIL Using
the word “video” in an email subject line: • BOOST open rates 19% • INCREASE click-through rates by 65% • REDUCES unsubscribes by 26%