The document discusses strategies for selling seasonal products during the off-season, highlighting challenges in consumer purchasing post-holiday. It suggests using visual merchandising techniques such as refreshing store displays, leveraging FOMO, creating excitement with promotions, encouraging upselling and cross-selling, and maintaining brand awareness. These strategies can enhance customer engagement and potentially increase sales of seasonal items year-round.

1. Visual Merchandising Ideas for Marketing
Seasonal Products in the Off-Season

2. Why Seasonal Products
are Hard to Sell in the
Off-Season?
• Stores that sell seasonal products
like gift cards, Christmas decorations,
Halloween costumes, and Easter sets
earn more profit during the holiday
seasons. However, these products
don’t find a speedy sale after the
season ends.

3. How Visual Merchandising can Help Retailers to Sell
Seasonal Products?
Refresh store
layout design
1
Consider FOMO
(Fear of Missing
Out) to entice
customers
2
Build excitement
in the off-season
3
Up-sell and cross-
sell products
4
Focus on
brand awareness
5

4. Refresh store layout design
• Retailers can remodel the store after season
sales to bring more customers into the store. For
example, retailers can change the Christmas
decorations from their store window displays and
add something new to the displays to make them
look like a total steal.
• Retailers can display seasonal products by offering
great discounts. For example, retailers can place
plum cakes on shelves by offering buy one, get
one free.

5. Consider FOMO (Fear of Missing
Out) to entice customers
• Sometimes, products that are termed seasonal
may be available even during off-seasons.
• For instance, pumpkin puree is always available at
grocery stores, but most shoppers only purchase
them during the fall season. After the season
ends, retailers can still market them by saying
pumpkin puree will only be available for a few
more weeks to attract shoppers.

6. Build excitement in the off-
season
• Retailers can create excitement around the
special discounts that he is promoting. He can use
‘end of winter sale’ as a strategy to bring back the
customers to the store by offering exciting
discounts.
• It helps to sell off-season products and can
increase sales.

7. Up-sell and cross-
sell products
• Retailers can encourage shoppers to
come back to the stores for the latest
seasonal products.
• For up-sell, retailers can place hoodies
and leather jackets to encourage
customers to purchase. For cross-
selling, retailers can place pencils,
erasers, and sharpeners as a bundle
after the back-to-school season.

8. Focus on brand awareness
• Depending on the brand, retailers might be also
getting a chance to sell the off-season products
effectively.
• For instance, many brands focus on extra
moisturizer creams for the winter season only.
But other than winter it can be used by
customers with dry skin even during spring,
summer, and fall.