1. Questionnaire
1. Are you male or female?
Male
Female
2. Age:
Under 18
18 - 25
26 - 35
36 - 40
40+
3. Occupation:
Student
Full-time job
Part-time job
Unemployed
4. Do you watch music videos?
Yes
No

2. 5. Which music channel do you use the most?
MTV
Viva
4Music
Other
6. In your opinion, what makes a music video interesting?
7. What do you use to view music videos?
YouTube
Facebook
Daily Motion
Vimeo
Other (please specify)
8. How often do you watch music videos?
Every Day
Every Week
Every Month
Other (please specify)

3. 9. What would you say your favourite music video is and why?
10. What devices do you use to watch music videos?
TV
Internet
iPod/iPad
Computer
Mobile Phone
11. What is your favourite genre?
Pop
Rock
R'n'B
Indie
Rap
Classic
Hip Hop
12. Why do you prefer this genre?
More Interesting
Easy to listen to
Influenced by friends/family

4. 13. Do you prefer a narrative, performance or concept based (e.g. live performance) driven music
video?
Performance
Narrative
Concept
14. Do you like music videos that are;
Funny
Serious
15. What setting do you deem most appropriate for an Indie music video?
Park
Woods
City
Home
School
Other (please specify)
16. Do you prefer...
quiet/slow music videos
energetic/rapid music videos