This document contains a survey about music tastes, consumption habits, and preferences regarding music videos. It asks respondents for basic information like age and gender. It then asks about music genres and artists they like, where and how often they listen to music, and what music videos and apps they engage with. Questions also gauge preferences about elements in music videos like performances, narratives, props, and humor. Respondents are asked their opinion on using features from an existing music video for Icona Pop's "I Love It" or creating an alternate video.

1. Basic Information
Name:
How old are you?
Tick one
12- 14
15-17
18-20
21-23
24-26
Other
What is your gender?
Tick.
Male
Female
Music tastes and Consumption:
1. What is your favourite genre/s of music?
Circle one or more.
Alternative Music
Country Music
Classical Music
Electronic Music
Folk
Pop
Hip Hop/Rap
Indie
Jazz
Rock
R&B
Do your friends enjoy the same music as you?
Yes
No
Don’t know

2. How important is music to you on a scale of 1 to 5?
Circle which is relevant to you.
Neutral
1-EXTREMELY
UNIPORTANT
5- VERY
IMPORTANT.
2. Where do you listen to your music?
3. What are you likely to be doing while listening to music?
4. How many hours a day do you listen to music?
Under 1 hour
2-4 hours
5-7
8-10
More
5. How often do you watch music videos?
Never
Sometimes
Alot

3. 6. If you watch music channels which ones do you watch?
Please tick those that are relevant.
VH1
4Music
Kiss TV
Smash Hits!
Magic Box
Chart Show
The Vault
Flava
Kerrang!
Brit Hits
NME
MTV
OTHER
7. Do you have any music apps on your mobile device?
If so which ones?
8. We have chosen to use I Love it by Icona Pop, which is in
the pop genre. Do you listen to Pop Music?
Yes
No
Why?

4. 9. Who are your favourite artists?
Music videos.
1. What is your favourite music video and why?
2. Does a good performance mean a lot to you? (The way the
artist is in front of a camera.)
Yes
No
3. Do you like when music videos show a vulnerable side to
the singer, or do you prefer upbeat performance or both?
Vulnerable
Upbeat
Both
None of above (please specify what you do like)
4. Do you think it is important to film instruments in a music
video?
Yes
No
5. Do you prefer fast paced music videos?
Yes
No
Not bothered

5. 6. Do you like when there is a narrative (story) in a music
video?
Yes
No
Not bothered
How important are props in music videos?
Neutral
1-EXTREMELY
UNIPORTANT
5- VERY
IMPORTANT.
7. Is it a good idea to incorporate humour into a pop video?
Never
Sometimes
Yes
Our Music Video.
If you have seen the original I Love it by Icona Pop
1. Do you think we should use features from the original video
or completely alternate it?