Extracted from Marketing in Less Than 1000 Words, by Rob Burns. Designed for Economy Rent a Car.

1. What is marketing?
It’s the art of finding
buyers for products and
services at a profit.

2. Forget you are selling
merely a product.
Yo u a r e a c t u a l l y
marketing an
experience.

3. That is, the entire experience:
1) learning about the product, 2)
wanting it, 3) ordering it, 4) getting
it and 5) satisfaction in using it.

4. Get good at getting
customers

5. Look after and grow
your reputation
What people say about you to
each other behind closed doors,
or publicly matters .

6. Most people hate the
idea of “selling”. So don’t.
Stop being a salesman.

7. To avoid becoming a ‘salesman’ you must believe in the
power your product has to improve someone’s life.
Start believing in your product
and concentrate on helping people.