5 Steps to Your Success…
1. Set Your Social Media Strategy.
2. Which Platforms – Select and optimise
3. Commitment to expand your reach
4. Nurture the relationship
5. Properly Maintain your presence
Who do you want to reach out to?
What are there Problems, Needs, Fears
What is the target market, Where do they go?
Who are you looking at wanting to do
business with? Look at your existing 20% of
your customer base.
Lets Look at Your Niche….
Who are you looking for? Who do you want to
do business with? What are the best clients
Take a few minutes to have a look at your
niche/product or service…
SOLVE THE PROBLEM……
Create your USP… Unique Selling Proposition.
Develop 3 to 4 themes (niche, service
Having a theme makes it easier to outsource
Write your copy……
Copy is copy writing
Once you have found the niche/product
Found the Who/Where/Want.
Develop your copy
Ex… Personal Trainer
Less enhances on the I…. What can I do…
Focus on what your clients needs/wants..
“ You know how people are always looking to
loose weight but they hate exercise because
it is boring and hard. Well I solve that
problem, I have a personal training that
makes exercise fun and keeps you on track.”
Speak directly in You Terms …
Define partnerships in Social Media…
Business owners have always worked
independently.. Social media provides a huge
chunk of cash for all businesses who open
their minds and look at JVs…..
They Could easy become your new Best
Check out what they are marketing, and
enhance their service or product..
Don’t be scared of Joint Ventures….
Approach your competitors, think big offer
affiliates or referrals…
Which are the Right Sites?
Which will give you the Maximum Presence.
Your Target Audience Profiling Short and long
Your Partner Target
Your Other Profiles
Using the advanced search features to find
your best customers..
Accept all inbound invitations
Build your personalized invitations…
E.g. Thanks for joining me lets connect on
FB… or Twitter. Etc
Never send the generic message… make it
Try building a word document –a few
different unique messages, and just copy and
4 Best Practices.
Engage in Conversation with your network
Ask Questions… Social Media is Kinda new..
We are still training so tell people Please
respond… Same as your blogs… please
Inject yourself personally into your updates…
Make it personal, tell stories
Multiple Touch Points
Unique Strengths of each Social Site
Feel like they see you everywhere
Don’t promote your website
Don’t promote your product..
You are looking at building nurturing
relationship, people will connect with you and
buy from you once this relationship has
We are already Busy…..
Now we are learning Social Media
Trying to find the time to utilize and benefit
from social Media.
Block out 15mins at the beginning of each
Block out15 mins at the end of each day.
How do I get my customers to talk about
5 ways to train your customers -
◦ Give them a experience to talk about
◦ Align with their interests
◦ Context or Award them
◦ Referral/Affiliate program
Focus on the Who?
Strategy for partnership
Max your connections, optimize profiles
Who and why they should connect.
Inbound leads from being found
Leverage the strengths of each platform
Cross – connect
Leverage content – write blog or article (all the
Get help – be consistent
My additional Services include
Set up of individual Accounts your selection
at $147 each
Set up 4 Accounts, Facebook, Twitter,
Linkedin and Youtube. $397
Outsourcing starts from $447 per month for
a minimum of 3 months…