Not rocket science, unfortunately. Common sense. To do it well takes time, planning and a little imagination. Important to understand what it is, as most people don’t realise just how much of your work is included in marketing. So you are probably doing it without knowing. difference between marketing and advertising, or marketing and PR missing the point as marketing covers all of them and more. It’s about getting the right product or service, to the right customer at the right price in the right place at the right time.
Marketing is all about your customers, both current and future, understanding what they need and making money out of providing it. It therefore touches on every part of your business. small business - doing a lot more marketing than you think, as it covers a lot of things that you do every day. get to know your customers, know what they want and providing it makes good business sense. You know that you need to introduce new products and services to meet the needs of your customers or potential customers, Get pricing right and you know that you need to make a profit from all these things to stay in business.
So hands up who now thinks that they are a marketer?
The only problem with not knowing that you are doing marketing, is that it’s not planned and so it’s difficult to measure, so you can’t be sure what worked best and what to do again and what to improve on. That’s why having a marketing plan is such a good idea!
So customers are the starting point. money and time are limited so it makes sense to narrow down the pool of people you want to communicate with. Even if your product or service could appeal to everyone, its much wiser to pick a few segments of your market to focus your time and your money on. For example the most profitable, the biggest or the easiest to reach. If you know which ones most profitable, you can prioritise similar groups of people and concentrate on them.
your advertising, your PR, your social media, or any of the other channels you use to promote your business, these are all part of your marketing mix – the individual recipe that makes up your company’s marketing management process.
Other ingredients include your actual products or services, your pricing, your customer service, your people, and your shop or delivery process.
When the rest of your marketing mix is right, you are then ready to communicate with your chosen audience using the most appropriate methods (advertising, PR, social media…) in order to inform them that you have just the product to meet their requirements. No point until everything else works There is also no point in spending money getting new customers if your customer service is so bad it is going to scare them off, or if your product or service isn’t fit for purpose. These things have to be in place or you waste money
We start with reviewing what you do, look at your target customers, how best to meet their needs and communicate with them. Obviously there is little point in spending a fortune on advertising if you don’t know who you are advertising to and what their motivations are . Look at what you do now, what works or not. What are your objectives? How best to meet them. A marketing plan can cover all these aspects, making sure that everything you do is consistent with your marketing objectives and your company’s positioning in the marketplace. It also makes sure you keep a regular presence in the market, which is much more cost effective than waiting until your target market have forgotten who you are, then having to spend a fortune reminding them again. So ideally we would start with a plan
Once your plan is in place we can help with Ongoing work….help with the parts that you can’t do yourself, particularly the communication side as that’s the bit that is easiest to outsource
Basically we can manage the implementation of your plan Make sure it all happens at right time all the methods of communication with your customers and potential customers.
business cards if you want Get I touch if you want to go into anything in more detail
What is marketing
What is Marketing?
It’s not rocket science
It takes common sense, time,
planning and a little imagination
Marketing is the management
process that identifies, anticipates
and satisfies customer
Chartered Institute of Marketing
• Target the most
• Resources are limited,
narrow down your
• Advertising, PR, social
media are all part of your
marketing mix – the
individual recipe that
makes up your company’s
• Other ingredients include
products or services,
pricing, customer service,
people, and shop or
How we help