Vision Of Lipton Swot

Vision Of Lipton Swot
Lipton Tea
Introduction:
Tea was originally an expensive drink, enjoyed exclusively by the wealthy. In 1880, 40–year–old,
Glasgow–born entrepreneur and innovator Sir Thomas Lipton envisioned an opportunity to make a
quality tea that was universally accessible, at a reasonable price.
He began by purchasing tea estates in Ceylon, now Sri Lanka, and arranged packaging and shipping
at low costs to sell his teas directly from the tea garden to the teapot. In 1893, he established the
Thomas J Lipton Co., a tea packing company with its headquarters and factory in Hoboken, New
Jersey.
Building on the experience of over a century in growing and blending tea, Lipton® has kept alive
Sir Thomas's love of innovation and quality. Unsurprisingly, Lipton® produces the world's number
one tea today.
Mission Statement:
Purpose of Lipton is to meet the ... Show more content on Helpwriting.net ...
Strong Financial Backup: Lipton Unilever has been established as a group by five investors who are
also its board of directors. Hence, providing Lipton Unilever with strong financial assistance. ii.
Emphasis on Quality: The Company figures out how to improve and innovative products to its
consumers through research and development. Lipton Unilever is built up with the primary concern
toward uncompromised quality in mind and all of their products are perceived by the consumers as
the best in business with respect to quality. They maintain their high quality standards by importing
professional expertise and technology from developed nations.
iii. Encouragement to innovativeness: The Company has a very aggressive strategy when dealing
with developing new products, i.e. they are ready to take risks and come out with products that have
unique differential advantages and are unavailable in the market yet. iv. Strong USP: Lipton has a
strong unique selling proportion as compared to its only major competitor Nestle. Lipton provides
therapeutic as well as image
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Analysis Of ' A Starbuck 's Ad By Tori Freeman
When an American views an advertisement, his or her subconscious mind depicts details and
discovers hidden motives. Advertisements urge Americans to analyze their lifestyle, societal
expectations, and realize how they portray the archetype of an American. Although a bad American
offers society some positive contributions, he or she faces disorganization, and self–satisfaction, and
unbalanced priorities regarding his or her spiritual, social, and work life. Bad Americans also strive
to achieve credibility. Whereas, a good American contributes to the welfare of others through his or
her self–sacrificing nature and handles balanced priorities. Societal expectations also impact
whether or not one portrays a good or bad American. In a ... Show more content on Helpwriting.net
...
Each description tempts the audience to crave a beverage from Starbucks, causing them to embrace
self–indulgence, another quality treasured by a bad American. The presence of the words in the
advertisement reflect elements of pathos. The ad contains various descriptions, which are displayed
in a green font and outlined in the color, white. The color, green, symbolizes progress, vitality,
balance, and wealth, whereas the color, white "... aids mental clarity and encourages [individuals] to
clear clutter or obstacles" (Kelly Smith). When one views the advertisement, his or her subconscious
mind notices the font's color and the white outlining which clarifies each individual word. The
advertiser's decision to utilize the color green, acts as pathos by highlighting qualities the majority
of Americans strives to achieve, while acting as a subconscious play on the characteristics that a bad
American fails to achieve, provoking the emotional response of discontent. The presence of the
word "you", a choice of typography, encourages self–centeredness, while showcasing the intended
audience. The word "you" appears larger than the other phrases found on the ad, and the majority of
people who view the ad will not read all of the descriptions, causing them to automatically see the
word "you". This aspect shows that the audience that he or she is the most significant element of the
advertisement, which is vital to allowing them to personally identify

When I Went To Walmart
I went home the weekend of October 8 and 9th. On Sunday October 9th my mom and I went to
Walmart. I was hoping that she would buy me tea so I did not have to buy it myself. However, the
Walmart in Wadsworth, Ohio, my home town, was completely out of 12 packs of Lipton Citrus
Green Iced Tea. There was no kiosk for them and there were none of that flavor in the aisle. At this
Walmart, where they should have been was surrounded by other types of Lipton, Pure Life, and
Snapple teas. On Monday October 10th, I went to Walmart in Ashland because I failed to purchase
tea in Wadsworth. They had it, but were also surprisingly low stocked. My theory is this product is a
star in the summer time, but in the fall and winter months it is more of a cash cow.

Honey Bee Balm Research Paper
Internally: Bee balm like all individuals from the mint family is useful for enhancing digestive
issues like general processing, gas, poor longing, colic, bloating, queasiness, and heaving. It has
additionally been utilized to diminish menstrual issues. Oswego tea can be utilized as a quieting
operator for the nerves or to unwind one in arrangement for rest. It can be utilized solo or blended
with different herbs like chamomile and valerian. Cautions: are there recommended avoidances?
The individuals who have thyroid issues ought to utilize alert while ingesting honey bee ointment;
additionally, the individuals who are pregnant ought not to take it inside. While rubbing the leaves
of honey bee balm can be a repellant for creepy crawlies particularly

Demonstration Outline : Arnold Palmer
Ryan Wojtalewicz
10/26/16
Demonstration Outline
Golfer Arnold Palmer said the worldwide phenom all started at a Palm Springs California, a small
restaurant from the 1960s. Palmer asked a waitress, "Would you make me an iced tea and bring
some pure lemonade?" she replied saying to him, "Sure," He went on describing to ABC news, "I
had a big glass of iced tea and I put lemonade on it and, boy, was it good! Well, a lady at a table
nearby heard me do that and she said, "I want a Palmer." Arnold Palmer is a combination of
lemonade and iced tea that has been drunk by many for years and still remains a very common and
popular beverage. Growing up, I loved to help my mother make Arnold Palmer on hot summer days
and with years of experience feel I've narrowed the drink down to a science. Many people change
small details but the key is to make the lemonade and iced tea go hand in hand for an amazing thirst
quenching experience. People settle for buying Arnold Palmer at stores and the fact is this can grow
to be very expensive. Homemade Arnold Palmer is an easy to make recipe that is certain to satisfy
any thirst one might have.
To make your first batch of Arnold Palmer a few things are needed. To start, a measuring cup is
needed so you know the precise amount of everything going to be used, with this you will also need
three pitchers being large enough to hold eight cups of liquid each. Now, you can make a serving for
up to 12 people, but if you want to serve more people

Marketing and Snapple Corporation
Report On Snapple: Revitalizing a Brand
Prepared for: Mahbub Hossain
Group Members:
Mahbub Md. Rakib 08–10322–1
Farzana Tuli 08–10322–1
Farzana Tuli 08–10322–1
Farzana Tuli 08–10322–1 ACKNOWLEDMENT 3 EXECUTIVE SUMMARY 4 INTRODUCTION
5 Question–1 How would you characterize Snapple's brand image and sources of brand equity?
What are the strengths and weaknesses of the brand's existing personality and image? 6 Question–2
Where did Quaker go wrong? What could it have done differently? Is Cadbury in danger of making
the same mistakes as Quaker did? 8 Question–3 How effective and appropriate do you think Triarc's
marketing program was? How effective and appropriate do you think ... Show more content on
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By 1990s Snapple emerged as a nationally recognized brand.. With the combination of a unique
product and package design and colorful advertising the company achieved nationally recognized
brand. Later Snapple went through several management system and owners.
Quarker Oats purchased Snapple for $1.7 billion but for poor management system he was unable to
capitalize the brand's previous success. After Quarker sold it to Triarc Beverage Group the brand
faced a new challenge to reconnect with consumers.
1. How would you characterize Snapple's brand image and sources of brand equity? What are the
strengths and weaknesses of the brand's existing personality and image?
Answer:
The roots of Snapple Corporation date back to 1972 in Brooklyn. In 1980s Snapple introduced
ready–to–drink fruit juices and iced teas. Snapple was the first company to sell its drinks in single
serving wide–mouthed glass bottles rather than aluminum cans. By 1991 Snapple emerged as a
nationally recognized brand.
Snapple's Brand Image:

The image that Snapple has is somewhat like the luxury good for the average person– a Porsche for
the poor. It defines itself as new age and quirky. It has some similarities with Red Bull in that it
created a product category and did it their own way but it is less edgy and geared more to
mainstream America. It has a quirky and a bit of a rebellious everyman vibe. It equity comes from
being a

Descriptive Essay About Tea Shop
Nestled between Starbucks and Supdogs on Franklin Street sits the newly constructed Tama Tea.
The shop, known for its over fifty tea flavors, has recently become a common site for college
students to study and eat between classes. Constructed to represent a tropical, relaxed theme, the
employees of Tama Tea attempt to create an aesthetic and ambient atmosphere in order to market
their brand towards young adults. The tea shop is identifiable by its rustic, brick exterior, with Tama
Tea etched in large white letters above the doors. Outside the door sits a sign enticing customers to
enter the shop and try the coffees because the "we [the employees] love you a lotte". Glancing inside
the large windows, people can always be seen either studying or conversing with their friends as
they sip tea and coffee. Upon entering, I was faced with a large display table with candles and tea
cups. To my right was a teal wall with six shelves containing an assortment of teas which sat below
words used to categorize the tea such as premium and fruity. By the tea shelves there was also a
table with a window seat, facing Franklin St. The left wall was the same rustic brick that decorated
the exterior of the shop, and the only ... Show more content on Helpwriting.net ...
First a black woman in her mid 40`s walks in with her heels clacking and purple jacket being zipped
off. She stands in front of the menu and contemplates her order before ordering a meal and a
frappuccino. She pays with her debit card and sits at the low table next to me. Quickly, she pulls out
glasses and begins scrolling through her phone. After sitting on her phone for a few minutes, she
packs up her food and leaves. In walks a black college student dressed in a black jacket, gloves, and
boots. She quickly orders and rushes to the bathroom. Upon returning she retrieves her drink, sits on
the large sofa, and pulls out her phone. She leaves ten minutes later with her drink in

Personal Narrative: Punch And Chocolate
My hand shakily holding onto the ladle, I pour the next person a glass of punch and smile at them
and the next person comes down the line.
"Punch or tea?" I ask the lady with the lime green turtleneck. She timidly points to the tea pitcher
and I give her a small smile while I pour the tea into her glass. "How are you liking the party,
Dianna?" I hand her her tea.
"It's a little crowded, but it's fun. I like the blueberry pie." she says and I nod. She nods back and she
leaves the line. Three more people come down for their drinks and the line has no more people. I
take off my firework apron and join the table where my mother sits playing cards. I haven't seen her
this happy in a while. She slaps her card down and yells, "Uno!" at the top of her lungs. Everyone
jokingly goans. ... Show more content on Helpwriting.net ...
I squat down next to him and whisper in his ear to play the wild card and play the red card because
no one else at the table has it. He grins at me and I do the same and stand up. I walk over to the
bathroom door and push on the flat part. It opens with a loud squeak. I use the bathroom and as I
walk out of the stall I see the woman with the lime green shirt again. Leaning over the side of the
sink and turning on the water I start to wash my

Analysis Of The Book ' Honey Dale County ' Essay
Sunday mornings in Honey–Dale County was what those untraveled in the "inferior" corners of the
world may have stereotyped little towns down South, which although accurate in this case, is
nonetheless unwarranted to pass judgement on what one has not seen. Yes, the devout and ostensibly
devout would awake early, dressed in their finest whites and yellows, the latter not minding that a
few moments upon arrival at church they would break the commandment against envy, scorning the
Harper's frivolous and new car yet clandestinely wishing it was theirs. At times, Morning Prayer in
these nooks of the world was more of a social critic than a communal worship. An honest outsider,
as I hope my dear readers will come to view myself as, will come out of the experience with a
greater amount of respect for the pious than solely feed their disdain for the impersonators while a
truly honest one would have to acknowledge that the disdain stemmed for having seen oneself
reflected in such people. Of course, working up religious fervor also worked up hunger amongst the
townsfolk's bellies as Luther's break with the church was still felt strongly in these parts two–
hundred years later ensuring a scarcity of Catholics, no bread had been broken. It was here in a little
restaurant that a daughter and her father arrived, promptly seated at a lacquered wooden table,
before the rush of Sunday brunchers arriving all at once. Or rather an interesting girl, not quite a
woman but too sagacious to insult

Moscow Mule Drink Essay
Bullet Points:
SET OF TWO PURE COPPER MUGS –– two copper stirring straws, two coasters, and shot glass;
Drink Recipe eBook for drinks perfectly for drinking out of a copper vessel; a mini eBook with
Copper Care instructions and go–to Moscow Mule recipes
MACHO PURE COPPER DRINKWARE –– Solid COPPER WATER or Moscow Mule cups are the
perfect gift for any man; he will appreciate the quality craftsmanship and hammered design; quality
copper kids love to drink from
PURE FOOD GRADE COPPER –– 100% pure copper, unlined, no stainless–steel and nickel–free
for safe drinking; solid copper conducts thermal energy to keep drinks icy cold, even on hot days;
same conduction keeps hot drinks warm and the handle cool–to–touch
AYURVEDIC HEALTH BENEFITS OF DRINKING ... Show more content on Helpwriting.net ...
Only a high–quality, 100% pure copper mug that uses thermal–energy can create this kind of
drinking experience! Take the fun to a whole new level by measuring out your shots with the
included free copper shot glass!
You will smile and be glad you purchased a quality set of pure copper Moscow Mule mugs, every
time you wrap your hand around one and feel the intense cold. This same thermal–conduction
feature also keeps your handle cool–to–touch with a warm beverage inside! This copper mug set
will put a smile on any man's face, making it the perfect gift.
Impress your friend and family when you bring the infamous Moscow Mule (the original cocktail
that introduced America to vodka in the 1940s) to your very own table with this high–quality copper
mug set. These 16–ounce capacity mugs are the go–to mug for gin, tequila, rum, whiskey and vodka
cocktails (particularly the Moscow Mule). They are also great for chilled beer, iced coffee, iced tea,
other liquor cocktails and hot beverages too! The included recipe book will guide you for inspiration
and expert mixology

Swot Analysis Of Lipton
Brand Analysis:
Target audience analysis:
Consumer Market (audience)
Direct and potential target audience (Demographics; psychographics; Geographic)
Lipton ice tea is targeting people who like having fun and enjoy sitting with friends and sharing
lovely moments together. It's actually targeting everyone who likes tea and curious to try different
flavors. Lipton always concentrates on the details and the flavors to deliver the feel of freshness and
power at the same time.
Demographics:
1– Men and women between the age of 18 and 28 .
2– No matter where they live or in which country they were born.
Psychographics:
It is affordable for medium and high classes, although it is considered inexpensive in some regions
and countries.
Geographic:
There are two main aspects for Lipton ice tea target audience:
1– Consumers that have a very busy life, such as students, technical workers, corporate employees,
etc...
2– ... Show more content on Helpwriting.net ...
Unlike Nestea, Snapple has an edge of offering a wide variety of flavors and initially, it did come up
as a strong competitor for Lipton. However, the relatively smaller size of Snapple and its failure to
position itself properly in the market resulted in the loss of major market share to Lipton. Although
the weaknesses of its competitors have always kept Lipton ahead of them, however, the threat is
always there and in order to maintain its position in the market, Lipton has to ensure constant
innovation and improvement of its product.
2– Competitors Strategy:
They are all active on social media such as Facebook, twitter and Instagram. They all have accounts
or pages but I have noticed that Lipton ice tea do not have a fast search engine like Pepsi and Coca
cola. Thus, when the costumers search for websites or contacts of Pepsi or Coke, they immediately
find the information and results.

Brand Local Marketing

What Is The Example Of Injustice Anywhere Is Injustice...
I believe that the saying "injustice anywhere is injustice everywhere" means that no matter how
much unfairness is in some situations, they always can escalate and become more severe than
actually intended to be.
A modern example of the quote to defend Dr. King's claim would be the Black Lives Matter protest.
It all began with a young man named Trayvon Martin, from Miami Gardens, Florida who was fatally
shot by police. The reason the matter was so devastating in the African American community is
because Martin was mistaken to have a weapon when during the time when he was actually reaching
a bag of Skittles and a can of Arizona iced tea from his backpack. This attention of an innocent 17–
year old's death sparked the nation and the beginning of the Black Lives Matter movement.
Another tragic killing that caught the attention of the movement was Michael Brown's death in
2014, who was also killed by police in Missouri. Brown, like Martin was also unarmed when he was
killed. Brown and a friend of his named Dorian Johnson, where stopped and were asked to stand on
the sidewalk and soon after Brown was encountered by the officer he began to enforce physical ...
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He's known for saying "I Can't Breathe" as his finally words before he died of the policeman's care
of placing him in the authority vehicle correctly. The day of his death one of the police officers that
had previously arrested him that year came in contact again with Garner. This time Garner had a
friend with him that not only witnessed the attack with their eyes, but had video of the attack on
their cell phone. Garner was soon surrounded by the two officers and placed in a chokehold
position. During the time it was reported that Garner had asked the officer for air 11 times before
dying. He was then placed in the van and driven to the emergency room, where it was already too
late. Garner had died of the injuries in the police

Essay about Snapple Case Study
Snapple Case Study
Despite the fact that many small startup premium fruit drink companies stayed small or even
disappeared during the period from 1972 to 1993, Snapple was able to flourish. A large part of
Snapple avoiding the fate of these other companies can be attributed to how successful it was in
utilizing the four Ps of marketing, especially product and promotion.
Of the four Ps, the marketing mix typically starts with the product, which is one area where Snapple
separated itself from competitors. The product not only entails the physical unit but also, among
other factors, its package, warranty, after–sale service, brand name, company image, and value.
Snapple prides itself on being 100% natural. Although the original ... Show more content on
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Snapple also sponsored the radio programs of two highly outspoken men, Howard Stern and Rush
Limbaugh, who promoted Snapple's various products on–air.
Finally, price is what a buyer must give up in order to obtain a product. It is often the most flexible
of the four Ps. Although not explicitly stated in the case study, I know from further research that
Snapple isn't significantly cheaper or more expensive than substitute products. The average sixteen–
ounce bottle of Snapple is $1.50, which is comparable to what one would pay for an Arizona iced
tea or a bottle of Coca–Cola. A significant advantage was not gained in this area.
In order for Mike Weinstein to regain the level of success that Snapple once enjoyed, he needs to
make a serious effort to return Snapple to its roots. First and foremost he needs to reestablish the
public relations and advertising strategies the company once used. Weinstein should reach out to
Howard Stern, Rush Limbaugh, and Wendy Kaufman to again promote Snapple's products. He
needs to communicate to them how instrumental they would be in returning Snapple to its former
status among fruit drink companies. If he can't get these individuals "on board," then Weinstein
needs to find suitable replacements that have similar personalities to the aforementioned
spokespersons. In addition, because today's society is so reliant on technology, he should advertise
Snapple products through various social media.
Secondly,

What Makes A Brand Loyalty With Our Customers?
1.0 EXECUTIVE SUMMARY
In today's society the need for accessibility is in demand. Society wants to be able to: (1) access all
the information the internet has to offer, and (2) share this information with their friends, family, and
colleagues in an environment where they can socialize with one another. Hot Tea Iced Coffee aims
to provide our customers with this unique forum where they can utilize the internet for business,
entertainment, and communication purposes; all while doing so in a relaxed yet social environment.
In order to set ourselves apart we realize that it is pivotal for us to build a brand around the services
we offer. In order to effective market these services we realize we must utilize local television,
radio, and print advertising methods. We also understand that marketing is just the first step. We
realize that in order to build brand loyalty with our customers we need to focus on making sure our
staff is customer orientated; we need to make sure our staff is abreast of the latest technology and
skills; and we need to make sure our customers enter and leave feeling like they are the only
customer in the facility.
2.0 SITUATION ANALYSIS
Although, Iced Tea Hot Coffee has only been in business for two months we have received positive
feedback from our customers about the services we offer. However, we feel we need to begin
implementing the strategic information we outlined in our initial business plan: how we can
differentiate ourselves from normal

Case Study Sausage And Fries
CHAPTER 6 MARKETING PLAN Main Issue Verks: Sausages and Fries must determine strategies
which will help the business to prosper for them to survive in the real world of business. This issue
will affect the business enterprise since one of their primary target markets are students. The
business is expected to start this year, 2015. Colleges and universities will be affected since the
implementation of the said program start on 2016–2017 and 2017–2018. Given that the group has
their strengths and weaknesses, different opportunities and threats classified from their Market and
Industry Analysis. They will fully adhere what will happen to their business and look forward on all
problems and conflicts as part of challenging themselves as entrepreneurs ... Show more content on
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Sausage is a processed meat and fries are fast food which they considered as unhealthy food. At year
2016 and onwards, K to 12 Program will be implemented for all universities and colleges located
along Malate, Manila. The company will decrease the number of their products in the inventory due
to this program. Buyers will have a strong bargaining power making it hard to change their price
easily. However, with the implementation of K–12 program among institutions, there might be a
decrease of price on the product or product promotions. Promotion, Physical Environment and
Process/Quality There is no complete assurance of brand awareness in social networking sites. Also,
the well–known competitors might have a promotion that will attract customers when the K to 12
Program is implemented. There might be an uncertain change of weather and global warming that
might cause flood and other damages in the kiosk. However, there are guards around the location
that will help lessen the crime in the area. In putting up a business, there is a tendency that the
permits would not be processed properly which results to a delay for the business to start. Permits
like business permit, BIR permit, Sanitary permit, Barangay permit, DTI permit, and other business
permits to be incurred by the company. There are numerous competitors because of the boost in food
cart business, other restaurants and fast food chain in Malate,

Beverages Become Increasingly Important Parts Of...
Beverages Become Increasingly Important Parts of Restaurant Revenue
The simple days of restaurants offering their customers four or five soda choices, coffee, tea and
milk are fading fast. Customers want more exotic, personalized and upscale beverages and not just
for alcoholic drinks. Restaurants are offering custom–made fountain sodas, signature restaurant
beverages, specialty iced and hot teas and even on–premises roasted and ground coffees.
You can increase profits dramatically and attract greater numbers of millennials and baby boomers
by offering special beverages for your customers. Baby boomers were the first generation to
embrace specialty coffees, and the trend gave rise to coffee shops, baristas and chains like
Starbucks. In the United States, teas have finally begun to gain popularity among typical restaurant
patrons, which reinforces tea being the world 's most popular beverage choice.
Specialty Teas
Imagine going to a restaurant for the meal of your dreams. The food is superb, and the service is
impeccable. You dine by candlelight on a fine linen tablecloth with every luxurious amenity
imaginable. At dessert time, the server wheels out a cart of decadent pastries. You order dessert and
tea, but your server brings a common brand of teabag that you get at the corner diner. You can 't help
but be disappointed, and the perfect meal is ruined.
This scenario is not that uncommon in the real–world restaurant business. Restaurants are upgrading
their foods, wine

Marketing Strategy For Soft Tea
There are times when I simply cannot decide between sweetened iced tea, and unsweetened iced tea,
but offering me a third option (that is most similar to one of the sweetened levels for example, ¼
sweet tea mixed with ¾ unsweet) to aid my decision making process has been a well–documented
marketing strategy for years. Introducing a "decoy" (or dominated alternative) helps consumers
narrow their focus on the simpler choice. However, choosing sweet tea may involve giving up the
fewer–calorie–healthier–for–me option found in the unsweet tea, and this can cause conflicts in my
process that result in an absence of the decoy's intended benefit. Choosing the sort of iced beverage I
consume on a hot day has little significance compared to the sort ... Show more content on
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They were able to create choice sets that delineated, and consistently demonstrated the attraction
effect (decoy effect, or asymmetrical dominance). This was done by presenting the target and
competitor as equals, and in this way, the decoy showed how its inclusion motivated choices, as well
as positively supporting the target. The attraction effect has been replicated hundreds of times over
the past thirty–two years, and been conducted with different stimuli, in many different
circumstances, and have yielded multifarious explanations for its occurrence. Many explanations
support the Huber et al., study, and some even refute the existence of an attraction effect when it is
tested in these different domains.
Kim and Park (2005) analyzed the use of a decoy effect, and how it would influence consumer
choices on the target brand versus the competitor, and how the anchoring cognitive bias influenced
their choices. When consumers have a choice among alternative brands they haven't considered,
they will do a methodical comparison of the items with the expectation it included a few
characteristics they cared about (Kim, and Park, 2005). Consistent with their hypothesis, they found
that consumers applied past judgement experiences to their

Te The Drink That Changed The World
According to Laura C. Martin, in the book, "Tea: the Drink that changed the World," tea is an
aromatic beverage widely consumed around the world. The beverage is prepared by pouring boiling
water over Camellia Sinensis leaves, the major tealeaves. The leaves grow in different areas in Asia,
but most notably in Chian and India (Martin, 2007). There are a variety of tea flavors. For example,
Darjeeeling and Chinese green tea have a bitter flavor, while other teas have sweet, grassy or floral
flavor (Teavana, 2015). The Historian John Griffiths explains that upon the European colonization
of North America, the colonizers introduced tea to the colonies (Griffiths, 2007). He continues that
tea appealed to all classes and has easily adapted to ... Show more content on Helpwriting.net ...
All of a sudden, a light breeze caused little leaves to fall into the water. The emperor tasted the water
and found it delicious (Higgins & Burke, 2014). Tea became an essential beverage in China. While
the story of tea indicates that tea was introduced from Ancient China, tea has been a crucial trade
product that travelled through centuries to reach almost every corner in the world. Higgins and
Burke argue that from China to North American, tea developed to new variations, flavors, uses,
production methods, and equipment. Also, tea rituals have developed and taken a significant place in
local cultures (Higgins & Burke, 2014).
Tea in the United States:
According to the article, "About American Tea culture," every time tea is introduced to a new
country, it implicates and mutates to a new "tea culture" that deeply influences the society
(bonteavant, 2012). Tea is probably the only beverage that spurs dramatic change in the societies to
which it is introduced providing propulsion for poetry, meditation, civil disobedience, economic
shifts, social and spiritual rituals. Also, tea has greatly been valued as a medicine or even used as
currency or as food (Bonteavant, 2012). The article mentions how tea has enhanced American
economy as well as the social and physical health of the society

What Are The Pros And Cons Of A Moving Tea Machine
Stainless steel platform and glass pitcher with a plastic tea basket
Fully automated moving tea basket
Variable temperature and dwell time control
LCD Timer to view the steep and brew time
Works at 1500 Watts
https://www.amazon.com/exec/obidos/ASIN/B003LNOPSG/ezvid02–20
Pros:
The tea maker is fully programmable for brewing any kind of tea conveniently
The moving tea basket is a revolutionary feature for getting just the right flavor
You can add both loose tea and tea bags
Easy to clean
Cons:
To get iced tea you first have to make hot tea in this tea maker and then cool it in the refrigerator.
You cannot add ice cubes in the actual containing unit
If you don't filter water, deposits form at the bottom of the carafe that is difficult to clean ... Show
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Coffee Fresh Iced Tea Maker TM70TS. We love it because it combines the best of both worlds; the
tea maker's electronic features allow you to brew your favorite blends quicker and more
conveniently but the machine still gives you the freedom to sweeten and cool your tea according to
your preference. It is easy to clean and maneuver and it is reasonably priced. This machine lets you
enjoy your choice of iced tea blends year–round.
Meta Description
Choose the perfect iced tea maker after taking a look at our list of top picks, their features, pros and

Honest Tea Mission Statement
"Honest Tea seeks to provide bottled tea that tastes like tea a world of flavour freshly brewed and
barely sweetened. We seek to provide better–tasting, healthier teas the way nature and their cultures
of origin intended them to be. We strive for relationships with our customers, employees, suppliers
and stakeholders which are as healthy and honest as the tea we brew." (Honest Tea Mission
Statement)
As the name suggests Honest tea is a brand that produces 100% organic iced teas, aimed at the
health conscious. In this assignment I will attempt to, identify the target market, conduct a
situational analysis as well as set SMART communication objectives for the brand.
Identifying the target audience:
In order to identify the target ... Show more content on Helpwriting.net ...
Behavioral:
Regular/frequent purchase, benefit driven, great tasting drink that's also good for the body)
In a nutshell, a brand needs to know its consumers to be able to provide them with premium
products and service as well as to communicate theses benefits through the right channels.
SWOT analysis:
The purpose of the situational analysis is to look at a company's internal environment in terms of its
Strengths, Weaknesses, Opportunities as well as Threats, this enables the company to then set
objectives accordingly.
STRENGTHS
– The only bottled tea company whose products are all 100 percent USDA organic certified.
– First in its market to brew its tea from tea leaves as opposed to artificial powders.
– Solid brand identity as well as a powerful mission statement.
– Transparent and customer driven strategy
– Embodies socially responsible business practices that support the companies' mission.
WEAKNESSES

– Advertising isn't as widespread as that of competitors
– Negative connotation attached to health beverages' by the public (one assumes that if something is
healthy it won't taste nice)
– Although the brand has been around for a long time, it is still not at the stage of popularity that it
should be at
OPPORTUNITIES
– Health and well being is currently a booming market, Honest Tea already has a strong
"foundation" and they can capitalise on that
– Honest Tea could broaden their distribution and marketing

Drinking Tea History
The ART of Drinking Tea
Tea and its History
A cup of tea is a vital part of everyday life for the majority of people all over the world. In fact, tea
is so integral to may people 's routine that it is very difficult to imagine life without it. Imagine
going to a Chinese restaurant and ordering dim sum without serving the hot tea that goes along with
it. But this common practice was not that enjoyed by the majority before. Tea was a luxury product
that only the rich could afford, and at one time there was a discussion if it is good or bad for ones
health. It was over the course of several hundred years that tea gained its place as a familiar drink
among many household. Also, its health–giving properties were relatively ... Show more content on
Helpwriting.net ...
Now many companies saw the market for people enjoying the benefits of drinking tea and gave birth
to bottled tea in the market.
Different cultures may practice different art of drinking tea. Now we may say that like juice and
coffee, tea has become an everyday drink for everybody enjoying not only as refreshment but also as
a supplementary drink that provides health benefits as well.
Benefits of Drinking Tea
Studies that support the health benefits of drinking tea have been very adamant all over the world.
There 's no denying that a daily pot of tea does the body good. Even Though researchers can 't quite
agree on every aspect, the fact is that a few cups a day will do its best to protect us from heart
disease, a stroke, cancer and more.
Tea contains high levels of antioxidants that help the body prevent harming other cells on board.
Antioxidants are disease preemptors ion finest form. Tea also contains fluoride which benefits our
teeth and has bacteria killing properties which helps control bad breath and the formation of plaque.
Although many of dentists agree, tea still marks teeth with stains but no permanent damage for
drinkers.
Below are some of the testimonies of people who have studied and believed the good effects of tea:

* Tea consumption may help heart disease patients. (the Journal of the American Heart Association,
2001) * Green tea could help stem esophageal

Prevent Alzheimer's Research Paper
Prevent Alzheimer's
Of particular interest to seniors, is how they can prevent neurological disorders, like dementia and
Alzheimer's, and possibly reverse the damage. Alzheimer's develops when a type of plaque forms in
the brain, which will eventually lead to damage of the neurons in the brain.
Tea can reduce the risk of Alzheimer's by preventing the formation of these plaques and breaking
down existing plaque formation. Tea can repair the damage by creating new neurons in the area of
the brain that is responsible for memory.
A Calm Energy
Tea gets its health benefits from the potent antioxidants that tea contains. These antioxidants have
anti–inflammatory properties that can prevent or reduce the risk of many types of health issues.

Personal Narrative: Sarah's Baby
The following morning, Megan greets me with, "Sarah had her baby... it's a girl." "That's fantastic
news." I'd love a second cup of coffee, but it has to wait. Megan follows me into my office. She goes
into detail about how Sarah was in labor for fourteen hours. My eyes widen. "Wow." We talk about
what I should buy for Sarah's baby. She's already had two baby showers. One her family and friends
gave her, and the second thrown by Keri. Thom and the staff gave money to buy her the pricey
items. "If you want, I can come up with a list of what she needs," she suggests. I appreciate this girl,
she's so eager to make my life uncomplicated. "Terrific, thanks." The day's meetings start on time.
Every slot of my schedule is full with ... Show more content on Helpwriting.net ...
A ninety–minute class is a perfect way to nourish my mind and body. On the way home, I stop at a
café for a coffee and a muffin. While there, Malcolm calls. I'm glad to hear his voice. He mentions
Lily only to say, "She's recuperating much faster since moving into the guest house surrounded by
her garden." When he puts it that way, I'm nostalgic for my time spent there too. While I eat, I tell
him the entire story of my bike accident and running into Thom at Shutters. He's happy for both of
us. I'm pleased that he approves of me working for Thom. So, I shift from my good news, and ask,
"How's your screenplay?" He goes on with how Emese has been helpful, but it's time to write it
alone. I offer to read whatever he's written so far. He's eager to hear my thoughts, and will send me
pages. On Sunday, Doris and I drive to meet Gordon in Venice. I comment on the early morning fog
that hangs at the beach. Though, the cool air is ideal for a bike ride. Once we get started, I'm rusty
and tired from working long days. So I let Doris and Gordon ride ahead. "I'll catch up with you," I
say. There's no need to push myself. I'm okay with hanging

Case Study Of The Snapple Beverage Company
Introduction The success the Snapple Beverage Company had achieved by the early 1990s drew the
attention of the Quaker Oats Company which bought it in 1994 for $1.7 billion, and planned on
maximizing the professedly unequivocal synergies between the "funky" iced tea brand and their
established Gatorade brand. Despite Quaker's efforts and ambition, which some might classify as
hubris, the company's decision to acquire Snapple is often regarded as a clamorous example of a
merger and acquisition disaster. This paper analyzes Quaker's failures using the 4 P's framework,
and proposes an action plan for Triarc's turn–around of the Snapple brand, tailoring it to a modern
market setting.
Snapple's Marketing Mix in the Pre Quaker Era Snapple operated ... Show more content on
Helpwriting.net ...
They hoped that by employing this distribution rationale they could fuel synergy within Quaker's
Beverage Division. Despite Quaker's efforts distributors resisted this hybrid, and the strategy
resulted in being far from successful. Other key marketing mix failures that affected Snapple in the
Quaker era fall under the promotion and product umbrellas. Quaker did not follow regular
advertising schedules, ceased Snapple's partnership with Wendy Kaufman, and beside reducing the
numbers of flavors available, was also unable to introduce new ones quickly enough. The started
selling the product in larger sizes (32 and 64 ounces bottle), but this initiative was another flop:
bottles of that size were suitable for Gatorade, not for a leisure beverage like Snapple, customers
simply would not buy it. These choices elicited negative response in consumers who stopped
perceiving Snapple as a funky and fashionable brand; the beverage's healthy reputation was
damaged too. It is rather clear that Quaker's executives did not fully understand the Snapple brand
and erroneously modified its marketing mix. This failure resulted in the rise of a deleterious
discrepancy between the experiential value and benefits customers were used to and expected form
Snapple, and the brand's altered nature. In synthesis, Quaker tried to transplant a marketing mix and
execution strategy to a recipient who was not suitable for it, and Snapple, its distributors, and its
customers ultimately suffered from

Different Materials That Are Needed For Best Complete This...
Methods In order to complete this experiment there are 14 different materials that are needed to best
complete this project and have accurate results. Here's what's necessary to complete this experiment:
American Olean 10–Pack Satinglo Ice White Thru Body Porcelain Mosaic Random Indoor/Outdoor
Floor Tile
Tablespoon
Tap water
Lipton tea
Root Beer
Folgers coffee
Great Value Lemonade
4 oz. containers
Tweezers
Hammer
Paper towels
Lined paper
12 oz. cup
Swiss Miss Hot Chocolate stain scale This experiment was developed through research of multiple
websites, that are trustworthy websites. These multiple websites had different ways of completing
the question about drinks staining teeth. By finding these different websites the best ideas were
formed.
This experiment was formed online and changed to better fit new data. The original idea was found
on education.com but the experiment was, does tea stain teeth? This experiments question was
changed to, do darker drinks stain teeth darker than lighter drinks? It was changed to this to be able
to test more than one drink. To increase the accuracy of the data there were three trials performed.
This experiment only requires three trials because the trials are easy to complete, which will give
accurate data. These methods were chosen to have the most reliable data and have a good
understanding of the experiment. The methods for this gives the right amount of information in
knowing the question, research, hypothesis, and how the

Willa And Luke: A Short Story
Willa and Luke. Luke and Willa.
They had first met at a park, when the they were five years old. Willa had told Luke that she liked
his Thomas the Train shirt and that was the beginning of their friendship. Ever summer that Willa
came to visit her grandparents they were inseparable. That was until Willa stopped visiting.
It had been almost five years since Willa had last been in Cascade.
Luke had never forgotten her. No matter how hard he tried to make her stop invading his mind, he
never could forget Willa's bright green eyes and soft brown hair. Every summer he would hope to
see her familiar face walking down the streets of Cascade, but for the past five years he hadn't seen
her.
Finally, she was here, standing in front of him. He just grinned at her before pulling her into a bone–
crushing hug. "I missed you," Luke whispered in to Willa's ear.
"I missed you more."
"Now that," Luke said with a chuckle, "is not possible." ... Show more content on Helpwriting.net ...
Embarrassed to have been caught staring Willa quickly turned her gaze to her cup of tea.
Tyler stared at Willa while her gaze was averted. Just looking at her he could tell something was
troubling her mind. For some reason Tyler desperately wanted to know what she was thinking about.
"Darlin', what's on your mind? You look a bit worried."
"Um. Well you see, it's not that big of a deal so, um yeah," Willa stuttered out. As her blush, from
embarrassment began to take place on her face, she stood up and tossed a crumpled five dollar bill
on the table. "Keep the change," Willa murmured before making her way to the door.
"Willa, wait!" Tyler called jumping up after her. She just continued walking towards the door,
without looking back at him. He reached out and grabbed her wrist pulling her towards himself.
"Willa if you don't want to talk about it, we don't have to."
"Thanks, but I really should get going. My grandparents are probably getting

Global Paper
Bayani Brew
(Iced Tea)
(Exported to Australia)
Submitted by:
Kimverly A Leonardo.
Submitted to:
Professor Bibiana Dela Cruz
Table of Contents
Page
Global Marketing Plan
BAYANI BREW Iced Tea
Introduction .................................................................................... 3
Situational Analysis ........................................................................ 5
Marketing Plan Marketing Objectives ..................................................................... 6 Target Market
.............................................................................. 7
Marketing Mix Product Description ........................................................................ 7 Pricing
.......................................................................................... 8 Promotion
.................................................................................... 9 Distribution
................................................................................. 10 Packaging
................................................................................. 10
Mode of Transport ................................................................................. 11 ... Show more content on
Helpwriting.net ...
The next Bayani Brew drink may yet be another native, healthy, and surely yummy concoction of
the nanays we fondly call our Titas. There is just so much natural goodness of our people and our
land left untapped!
Hence, the name Bayani Brew does not just stand for our love of country or "bayan," but also for
honouring these unsung heroines (our personal "bayanis" who not just concocted these delightful
drinks); and more sentimentally, for the "bayanihan" effort of local talent, farmers, and social

entrepreneurs to bring this once crazy idea to the market. Bayani Brew wants to be remembered not
only for its refreshing beverages, but as part of brewing a social innovation movement comprising a
new breed of Pinoys who are not just learning to love living a healthy and natural lifestyle, but more
importantly, who are bat–sh*t crazy in love with our country.
II. Situational Analysis
Major environmental issues in Australia include whaling, logging of old growth forest, irrigation
and its impact on the Murray River, Darling River and Macquarie Marshes, acid sulfate soils, soil
salinity, land clearing, soil erosion, uranium mining and nuclear waste, creation of marine reserves,
air quality in major cities and around polluting industries and infrastructure,

The Cost Of Bubble Tea
With the bubble tea industry on the rise, people are expecting more in terms of the drink quality,
atmosphere, and cost efficiency. Bubble tea fanatics are able to tell difference between the use of
powder and freshly made milk tea. The environment needs to be modern and a place to relax with
friends. Cost is always going to be important.
One of the things highlighted was the taste of the bubble tea. People who love their bubble tea, can
always tell difference between the use of powder and freshly brewed milk tea. Using fresh
ingredients rather than powder, will be key in providing a world–class experience. People expect
quality and authenticity, rather than cheap stuff that you could probably make on your own. Using
fresh fruits for fruit

Starbucks : An Overview And Structure Of Starbucks
The company overview is made to deliver an overview and structure of Starbucks Corporation. In
addition, the company overview contains timeline of Starbucks, business segments, leadership
organizational chart, products, legal entities, success factors, and risks that Starbucks face.
1.1 Business overview
Starbucks Corporation is a well known company. It was started in Seattle, Washington in 1971. It
operates lots of locations worldwide. Starbucks locations serve many different kinds of hot and cold
drinks, coffee, tea, fresh juices, pastries, snacks, coffee machine and etc. The total revenue from Sep
28, 2014 to Sep 27, 2015 is 19,162,700 dollars.
1.2 History
Starbucks is one of the famous coffee shop in the world. It was established in 1971. The first store
was opened in Seattle, Washington. The store was initially sold only coffee bean and coffee machine
instead of drinks that they sell now. Today, Starbucks has expanded to more than 22,500 stores
around the world. The timeline below contains events of Starbucks, which shaped the Company into
the industry it is today.
1.3 Timeline
1971 – Starbucks opens first store in Seattle.
1982 – Howard Schultz joins Starbucks for the position of director of retail operations and
marketing. In the same year, Starbucks starts providing coffee to restaurants.
1984 – Howard persuades the founders of Starbucks to test the coffeehouse concept in downtown
Seattle.
1996 – Starbucks opens first stores outside of North America

Personal Essay Personal Narrative
It was a peaceful and quiet Sunday evening on the day of September 25, 2016. I was riding my bike
home on a small road just west of the town of Kimberly. I had went to a Maverick gas station to get
an Arizona Iced Tea and a bag of Lay's Jalapeño Kettle Cooked Chips. As I was riding my bike
along, I noticed there wasn't many cars on the opposite side of the road, so I switched to the opposite
bike lane. This is a decision I would come to regret. I continued, heading straight down the road as
fast as I could. I was going faster than a cheetah on his hind legs. I was heading in the direction
opposite of the cars, so I couldn't see them coming towards me. I was less than a quarter mile away
from my house, I could see the roof popping over the trees. I was very excited to be able to go
home, eat some chips, drink some tea and play video games. I was completely oblivious to what was
about to happen. I felt a sharp pain in my right leg and my arm, as I was flung off of my bike. It felt
like I had just been shot in my arm. I hit the pavement hard. I looked at my arms and my legs. There
was a dark red liquid leaking from my leg and it was covered in little pebbles. Weirdly, it didn't hurt,
which I later learned was because I was in shock. I had road rash pretty much all over my left arm
and leg. I look to see a man rush out of his car, and help me up. He asked me if I was okay which I
responded with a shaky yes, even though I was definitely not okay. The man was a short, chubby,

Speech On Green Tea
Everyone knows the benefits of green tea but are not very fond of it due to its taste. But with this
eBook, I'm planning to change your entire perception about green tea. The following recipes are
super healthy and tasty and you would have to pinch yourself to realize that it is not a dream. Yes,
green tea can be made tasty. The following recipes include 5 awesome drink recipes and 5
mouthwatering food recipes that will surely knock you off of your feet.
5 Drinks
Ginger and Mint Infused Iced Green Tea
Green Tea Milk Shake
Iced Apple Green Tea
Lemon and Honey Green Tea
Spicy Tonic Green Tea
5 Foods
Green Tea Omelette
Green Tea Salad
Green Tea Salad Dressing
Green Tea with Noodles
Oats with Fruits and Green Tea
The drinks recipes all require you to know how to ... Show more content on Helpwriting.net ...
This one's a healthy green tea and one that is used very frequently by my parents. It is very good for
the stomach and has anti–inflammatory effects due to the presence of cinnamon, ginger and
turmeric. Crush the ginger, add a few drops of water and add in the spices too. Add this along with
the tea, mix it well and sieve it for a glass of powerful tonic.
Lemon and Honey Green Tea
Serves: 1
Ingredients
1 tbsp lemon juice
1 tbsp honey
A glass of green tea
If you're someone wishing to lose fat, then this recipe is a must try. Green tea is proven fat burner
but add that along with lemon juice and honey, and it turns into a pre workout drink. Having a glass
of this before a workout will help burn away more calories than usual and will help you get into
shape faster. The recipe is simple as adding a tablespoon of lime juice and honey into a glass of
green tea. Mix it well and have it on an empty stomach before your workout for the best results.
Green Tea Milk Shake
Serves: 1

Ingredients
½ glass of green tea
1 dollop of whipped cream a few mint leaves sugar to taste
½ cup of chilled

The Personnel Plan And Hours
2.4 PERSONNEL PLAN and HOURS
One thing that differentiates us from other Internet cafés is the fact that we will be staffed 24 hours a
day, 7 days a week, and 365 days a year. In order to be able to provide this type of service to our
guests, we will charge $10.00 per month. This monthly surcharge will allow our guests to access the
facility between the hours of 10:00 pm and 7:00 am.
In order to be able to provide our guests with this type of access, Iced Tea Hot Coffee will have a
staff consisting of three part–time employees working thirty hours a week at $8.50 per hour and
three full–time employees working 40 hours a week at $9.25 per hour. In addition, there will be one
full–time technician (who is more technologically oriented to handle minor terminal
repairs/inquiries) who will work forty hours a week at $12.00 per hour. The private investors, James
Watnem, Alexander Rodriguez, Talley Perine, MyraCeta Duchateau, and Khyntarian Williams will
not be included in management decisions. This simple structure provides a great deal of flexibility
and allows communication to disperse quickly and directly. It will also limit the coordination issues
that face larger chains and will allow Iced Tea Hot Coffee to react quickly to market changes.
3 MARKETING PLAN
3.1 MARKET SUMMARY
With more Baby Boomers still in the workforce, Iced Tea Hot Coffee has the privilege of being the
first, of what I am sure will be many, Internet cafés in this area. Since hanging out at cafés, while

A Summary Of Biasca Iced Tea Jug
Safe to make use of in the dishwasher.No further filter needed – the filter device is in–
built.Removable lid with integrated removable filter.Can be used to create fresh infused water and
different infused drinks.Serves 2–3 individuals. The distinctive Biasca Iced Tea Jug with the help of
Bodum is named after a small town situated in the south of Switzerland where it gets surprisingly
warm right through otherwise chilly summer times. For natives, chilly brewed green tea provides
exactly the power kick wanted after hiking within the neighborhood mountains. To recreate this
expertise at dwelling, position a preferred amount of green tea leaves within the Biasca jug and fill it
with chilly water. Let it steep over evening. Add ice cubes and sugar, as desired, day after today. The
Biasca incorporates a filter that's integrated into the lid designed to maintain the golf inexperienced
tea go aways within the jug when pouring tea. The Biasca may additionally be used to create fresh
infused water and other infused drinks. Additionally, the lid take a seats tightly on the jug's opening
to properly retailer beverages. The Biasca jug is product of heat–resistant, ultra–light borosilicate
glass and does not get cloudy within the dishwasher, even after repeated use. The removable lid is
made of plastic with a silicone gasket and an built–in, finely meshed plastic filter. The jug has a
capability of 1.2l (40–ounce) and measures 27 cm (10.6) excessive.. Read more Bodum Biasca 40–
Ounce

Snapple Case Study
Snapple's brand equity was driven by how unique and popular the product became almost
immediately. By 1994, it had grown substantially and was known as a popular and user friendly
"ready–to–drink" beverage. The huge growth Snapple was able to achieve was due in part to the
almost cultish fan base that Snapple developed. For example, a family in New Jersey even gave their
son the middle name Snapple. Studies showed that ready–to–drink beverages were selected almost
strictly based upon fashion, taste, and status related considerations. For this reason, Snapple gained
appeal through alternative means of marketing. They used product placements (Seinfeld and
Sleepless in Seattle), sponsorship from celebrities, consumer composed jingles, and ... Show more
content on Helpwriting.net ...
They were able to use similar distribution, administrative and production systems which allowed
them to achieve growth in profits and a 2% boost in the beverage market share. However, Snapple
faced some very different dangers in the Cadbury acquisition compared to the Quaker acquisition.
Anytime a small, focused brand like Snapple is acquired by a large corporation, they take on some
brand confusion. Consumer's who love the small and unique company may turn on you when
purchased by a large corporation. Because Cadbury is so large, they may dilute the brand by
wrongly marketing the product towards a group of consumers much too large for Snapple. Also,
large companies tend to have more standardized marketing efforts. Snapple has always benefitted
from alternative means of marketing. For example, Cadbury's attempt to make Snapple the official
beverage of New York did not align with their core associations. As the ready–to–drink beverage
market becomes increasingly competitive, Cadbury needs to focus on Snapple's core associations to
leverage its brand equity. If Cadbury doesn't have the capability to maintain the small niche, unique,
innovative, and quirky feel of Snapple, they should sell it. If they feel they can properly manage
Snapple, they need to revisit the alternative means of marketing and use the grassroot activities that
Triarc was successful with. They also need to extend the brand into areas that align with the brand's

Should United States Enacted The Stand Your Ground Law?
Should Have States Enacted The Stand Your Ground Law?
In 2005, Florida became the first state in the United States to enact the Stand Your Ground Law.
Before the enactment of this deadly law, the justifiable homicides per year was around twelve. Many
incidents have occurred since 2005. In 2016 seeing the stand your ground law are no longer foreign
but, domestic. Violent altercations, police brutality, and naive judgements are the main reason why
America is America.
According to Criminal Law and Procedure on page 690, The Stand Your Ground Law states that a
person may use deadly force to repel an attack without first retreating. The Castle Doctrine provides
the answer to the "if" and "or" situations. The Castle Doctrine states a person is protected under the
law to use deadly force for self defence when the threat is invading the home or the property. U.S
News states that a violent or physical altercation would be a heated, angry dispute, a noisy argument
or controversy between two parties.
According to, my research Eric Garner was not a violent man, therefore I saw no evidence to
support the U.S News' defintion of a violent altercation. Eric Garner was a forty three year old,
asthmatic African American male with a beautiful wife and six children including a three month old
child who loved him dearly. Mr.Garner was under the suspicion of selling loose and untaxed
cigarettes. Mr.Garner's friend who was recording the whole incident stated "He just broke up a
fight".

Demand For Full Service Tea
T Market Analysis
Increased Demand for Full Service Tea
The tea industry is an $11 billion market in the United States, with consistent growth over the past
half decade. The industry expects a compounded annual growth rate of 5%–6% for 2016.
While more than 60% of the tea market is comprised of ready–to–drink teas, such as Lipton Iced
Tea seen in supermarkets, restaurant–served hot tea has been growing rapidly as well, with a 16%
increase in menu occurrences between 2011 and 2015.
Distinguishing Characteristics – People Want Culture
In this era of global connectedness, the high demand for authentic ethnic food and beverages is
unprecedented. In 2009, Americans took more than 30 million trips abroad, showing a willingness to
... Show more content on Helpwriting.net ...
Size of The Primary Target Market
Our market is focused on university students and young business professionals. We are beginning
our service close to Carnegie Mellon (CMI), most likely with a location in either Oakland or
Shadyside.
● Approximately 40% of CMU's students represent Caucasians and African Americans.
○ The remaining 60% of CMU represents a young generation of immigrants, all of whom become
potential clients for us through cultural background.
● Approximately 25% of the University of Pittsburgh represents international origin students.
● Oakland has a population density of 19,788 people per square mile.
● CMU has total of 13,000 students attending, University of Pittsburgh has a total of 30,000
students.
● There are several businesses that operate in the Oakland area such as University of Pittsburgh
Medical Center.
Our local competitors are clustered in Squirrel Hill and Downtown. Opening in

Iced Tea Collision Theory
(1) Southerners love sweet tea. In the north they make tea unsweetened and allow the customers to
either add sugar or sweetener. Have you ever tried to dissolve sugar in iced tea? It is difficult!
Explain this in terms of kinetics.
Iced tea is generally cold, meaning it has a low temperature. Since it has a low temperature, the
molecules of the iced tea have a low kinetic energy, slowing down the molecules and also having a
lower amount of energy per collision than having a higher amount of kinetic energy. This is why
when using the Collision Theory, as the temperature decreases the collision frequency and fraction
of effective collisions also decreases. The reaction for the sugar to dissolve is a physical change
since it requires the breakage ... Show more content on Helpwriting.net ...
When experiencing this condition, since the body is low in temperature, there is low kinetic energy
in the molecules. Using the Collision Theory, this lowers the frequency of collisions since the
molecules are moving slower; being less likely they will collide with each other. This also affects
the fraction of effective collisions because at low temperatures, since the molecules have a lower
amount of kinetic energy, they collide with each other with less energy; making the collision less
affective because there is a less chance of reaching the activation energy needed to initiate a
reaction. Both of these factors influence the body drastically because the body has essential
reactions that take place for humans to survive. For example, aerobic respiration with the chemical
equation of C6H12O6 + 6O2 ––> 6CO2 + 6H2O + 36 ATP. This specific reaction is crucial for the
body to harness energy and live; if the frequency of collisions and the fraction of effective collisions
decrease, the products of this reaction will significantly be reduced, may leading to critical

Marketing Strategy For Sweet Tea, And Unsweetened Iced Tea
There are times when I simply cannot decide between sweetened iced tea, and unsweetened iced tea,
but offering me a third option (that is most similar to one of the sweetened levels for example, ¼
sweet tea mixed with ¾ unsweet) to aid my decision making process has been a well–documented
marketing strategy for years. Introducing a "decoy" (or dominated alternative) helps consumers
narrow their focus on the simpler choice. However, choosing sweet tea may involve giving up the
fewer–calorie–healthier–for–me option found in the unsweet tea, and this can cause conflicts in my
process that result in an absence of the decoy's intended benefit. Choosing the sort of iced beverage I
consume on a hot day has little significance compared to the sort of person I deem approachable
enough to get into a car with. How does a dominated alternative fair in the world of approachability?
Based on just a photo, and knowing relatively nothing about the person you are looking at, would a
third option help you lean in favor of one or the other?
Research on the decoy effect (asymmetrical dominance, or attraction effect) has held its own in the
world of marketing for the last three decades. Huber, Payne, and Puto (1982) demonstrated that the
choices people make between a target, and a competitive option, can be swayed toward choosing the
target, when an inconsequential third option (that is over shadowed by the target) is added to the
choice set. Huber et al., designed their study to demonstrate

Case Study Of Lopud
EXECUTIVE SUMMARY
The concept is of a café/lounge on the island of Lopud. Lopud is only a short boat ride away from
the city of Dubrovnik. The café/lounge will be once upon arrival be located on the beach. There will
be seating area there on the beach by the water and also an inside seating area in a building. There
are a lot competing businesses around us during a season but only one similar to ours. They all have
a much smaller seating space and have a lower maximum load of how many customers they can
have. The services we will be providing with the business starts off with a private ferry ride to the
island. Then you chose on which seating area where you would. The menu involves warm drinks,
cold drinks, alcoholic drinks, wines, cocktails, ... Show more content on Helpwriting.net ...
Also if the government comes with idea of raising tax we must be prepared to handle it. In that case
we will be forced to raise our prices but in the same way we will raise our quality to maintain
business running smoothly and continue to gain profit.
Economic factors – Our current economy is not quite stable. It stagnating for now, but it will take
years to completely recover from big economic crisis. Unemployment rate is very high. Our biggest
problem are exchange rates that started to vary insanely. Because of that we became too expensive
for some countries and we starting to lose our customers from there, but in the same way we became
affordable for others so we must quickly adjust to their needs and demands.
Social factors – our society health and education level is fair but we are facing with the fact that
most of the young, skilled and educated people are leaving our country with hope for better life
somewhere far away. Since that it will not be easy and cheap to build or hire skilled labor. We are
lack of skilled domestic labor and we will maybe import some labor from other parts of Croatia or
even Europe. Population growth is decreasing and we have too many old people in retirement. We
will tend to hire young and ambitious people who are willing to work

Vision Of Lipton Swot

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Vision Of Lipton Swot