1.
Know your audience: Discovering Learning and Development Insights <br />Radian6 Social 2011<br />Thursday, April 7th<br />2:00 pm – 2:55 pm<br />Pacific D-E<br />

2.
What is this panel about?<br />Learn from those in the trenches about how they are gleaning insights from all of the data they collect. Explore the various levels of insights available and find out how your organization can begin learning and acting on this invaluable information. <br />

3.
Who are our panelists?<br />Paul Dyer, Head of Social Media, North America<br />WCG World<br />Matt Dickman, Senior Vice President & Partner<br />Fleishman-Hillard<br />Jeannine D’Allegro, Leader, Social Media Strategy<br />Dun & Bradstreet<br />

4.
What are the big topics?<br />The Planning <br />What should you plan before jumping in?<br />The Practical <br />How do you pull these insights from customers?<br />The Insights<br />What do you do once you’ve pulled out this information? Where and when can it be used?<br />

5.
Turning Seemingly Disconnected Content Into Actionable, Proactive Opportunities<br />Jeannine D'Allegro<br />Leader, Social Media Strategy<br />Dun & Bradstreet / Marketing<br />April, 2011<br />

6.
“If content is king, then conversion is queen.”<br /> - John Munsell<br />6<br />

7.
Gathering insights to promote customer conversations<br /><ul><li>Understand the swirl out there about our customers and by our customers

8.
Understand what their customers are saying about them (B2B)

9.
What is the industry doing and saying?

10.
What are competitors up to?

11.
Are there new opportunities for the industry?

12.
Mergers/Acquisitions?</li></ul>Turning Seemingly Disconnected Content Into Actionable, Proactive Opportunities<br />7<br />

13.
Creating new opportunities for your company<br /><ul><li>Customer Retention</li></ul>Improved value propositions should drive better satisfaction with our services<br /><ul><li>Opportunity</li></ul>Like the eco-friendly example, your will find valuable solutions for your customers that will drive opportunity<br /><ul><li>Demand</li></ul>If you know our customers and are offering proactive solutions, you will be invited to ‘sit at the table’ from the beginning of the conversation<br />Turning Seemingly Disconnected Content Into Actionable, Proactive Opportunities<br />8<br />

14.
How Radian6 Can Help<br /><ul><li>Identify the right search criteria for the audience

15.
Analyze the content trends

16.
Leverage alerts and reports</li></ul>Turning Seemingly Disconnected Content Into Actionable, Proactive Opportunities<br />9<br />