Google Analytics is a powerful tool that you can use to understand how your website is performing, visitor numbers, what they do whilst they are on your site and where they came from

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What is
“Analytics”

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What is Analytics – Traditional Web Logs

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What is Analytics – Traditional Web Logs

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What is Analytics – Traditional Web Logs
https://www.youtube.com/watch?v=opwrGPKcfYw

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What is Analytics - same data, different look

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Why use
Analytics

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Why use Analytics?
If you always do what you’ve always done
You’ll always get what you always got

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Why use Analytics?
Understand -
• - How many people visit
• - Where they go on your site
• - What they do whilst on your site
• - What they are using to access your site
• - How they found your site
• - Advertising/marketing effectiveness
• - The impact of changes

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Setting up Analytics?
www.google.com/analytics

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Setting up Analytics?

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Setting up Analytics?

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Setting up Analytics?
Adding the code

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Setting up Analytics?
Adding the code – using your CMS

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Understanding Analytics
Set Date to measure

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Compare previous dates
Understanding Analytics

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Understanding Analytics

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Understanding Analytics – Core Stats
Sessions
= Total number of visits
Page Views
= Total number of pages viewed
Avg. Session Duration
=Average Visit Length
% New Sessions
= Percentage of new Vs
returning users

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Understanding Analytics – Core Stats
Users
= Total number of visitors
Pages/Session
= Average pages viewed per visit
Bounce Rate
= percentage of people who never
visit more than the page they
landed on

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Understanding Analytics – Visitor Demographics

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Understanding Analytics – Visitor Location

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What the data means - Behaviour

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Understanding Analytics - Behaviour

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Understanding Analytics - Behaviour

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Understanding Analytics - Technology

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Understanding Analytics - Technology

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Understanding Analytics - Technology

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Understanding Analytics - Technology

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Understanding Analytics – User Flow

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Understanding Analytics – Acquisition

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Understanding Analytics – Acquisition

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Understanding Analytics – Content

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Understanding Analytics – Content
Content Drill Down
Useful if you have pages grouped in to
folders

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Understanding Analytics – Content

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Understanding Analytics – Site Speed

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Understanding Analytics – Site Speed

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Understanding Analytics – Site Speed

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Understanding Analytics – Site Speed

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Understanding Analytics – Events
Can be used to track
• Downloads
• Subscriptions
• Clicks on Links

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Understanding Analytics – Adsense
Can be used to track
• Google Adsense Campaigns

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Understanding Analytics – Experiments
https://www.youtube.com/watch?v=TGrujIh2H0I

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Understanding Analytics – In Page

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Understanding Analytics – Conversions

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Understanding Analytics – Conversions

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Understanding Analytics – Conversions

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Understanding Analytics – Custom Reports

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Understanding Analytics – Custom Reports

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Want some help with –
o Your website
o Search Engine Optimisation
o Pay per Click
o Social Media
o Blogging
o Video Marketing
o Email marketing
o ……… in fact anything to do with your on-
line marketing

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Find me
www.enterprise-oms.co.uk
andy@enterprise-oms.co.uk
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01793 74 53 05
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