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Search Engine Optimisation
1Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Sol...
Search Engine Optimisation
2Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Sol...
Search Engine Optimisation
3Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Sol...
Search Engine Optimisation
4Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Sol...
Search Engine Optimisation
5Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Sol...
Search Engine Optimisation
6Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Sol...
Search Engine Optimisation
7Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Sol...
Search Engine Optimisation
8Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Sol...
Search Engine Optimisation
9Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Sol...
Search Engine Optimisation
10Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing So...
Search Engine Optimisation
11Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing So...
Search Engine Optimisation
12Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing So...
Search Engine Optimisation
13Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing So...
Search Engine Optimisation
14Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing So...
Search Engine Optimisation
15Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing So...
Search Engine Optimisation
16Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing So...
Search Engine Optimisation
17Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing So...
Search Engine Optimisation
18Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing So...
Search Engine Optimisation
19Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing So...
Search Engine Optimisation
20Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing So...
Search Engine Optimisation
21Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing So...
Search Engine Optimisation
22Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing So...
Search Engine Optimisation
23Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing So...
Search Engine Optimisation
24Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing So...
Search Engine Optimisation
25Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing So...
Search Engine Optimisation
26Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing So...
Search Engine Optimisation
27Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing So...
Search Engine Optimisation
28Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing So...
Search Engine Optimisation
29Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing So...
Search Engine Optimisation
30Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing So...
Search Engine Optimisation
31Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing So...
Search Engine Optimisation
32Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing So...
Search Engine Optimisation
33Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing So...
Search Engine Optimisation
34Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing So...
Search Engine Optimisation
35Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing So...
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SEO Briefing/Overview for Business Scene

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A short oresentation touching on the key points of SEO for SMEs.

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SEO Briefing/Overview for Business Scene

  1. 1. Search Engine Optimisation 1Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >1 The Changing Face of Search What you need to know about Search Engine Optimisation
  2. 2. Search Engine Optimisation 2Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >2
  3. 3. Search Engine Optimisation 3Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >3 Web Marketing is a Marathon There are very few quick wins
  4. 4. Search Engine Optimisation 4Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >4 What IS SEO?
  5. 5. Search Engine Optimisation 5Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >5 Things you do to get a good result when people are searching. SEO =
  6. 6. Search Engine Optimisation 6Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >6 On Site Optimisation
  7. 7. Search Engine Optimisation 7Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >7 Off Site Optimisation
  8. 8. Search Engine Optimisation 8Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >8
  9. 9. Search Engine Optimisation 9Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >9
  10. 10. Search Engine Optimisation 10Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >10
  11. 11. Search Engine Optimisation 11Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >11 The Problem
  12. 12. Search Engine Optimisation 12Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >12
  13. 13. Search Engine Optimisation 13Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >13 83% of web users use Search Engines 95% use Google 50% of users go beyond page 1 10% of users venture past page 2
  14. 14. Search Engine Optimisation 14Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >14 What’s the big secret? Do the right things right and get the right results There Isn’t one!
  15. 15. Search Engine Optimisation 15Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >15 On Site Optimisation
  16. 16. Search Engine Optimisation 16Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >16 Still the most important content on your web site
  17. 17. Search Engine Optimisation 17Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >17 Where do they go?
  18. 18. Search Engine Optimisation 18Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >18 Where the Keywords go – A Summary • Page Content • HTML Page Title • Meta Page Description • File / Image Names • ALT Attributes • Header Tags • Navigation Link Anchor Text • URLs
  19. 19. Search Engine Optimisation 19Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >19 Off Site Optimisation
  20. 20. Search Engine Optimisation 20Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >20 What Else Counts? Backlinks
  21. 21. Search Engine Optimisation 21Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >21 Backlinks www.backlinkwatch.com
  22. 22. Search Engine Optimisation 22Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >22
  23. 23. Search Engine Optimisation 23Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >23 What Else Counts? Google will measure your site based on “relevance” • The number of times it is clicked in a search • Where is the site hosted? • How fast do the pages open?
  24. 24. Search Engine Optimisation 24Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >24 What Else Counts? Domain Name • Does it include any Keywords? • How long ago was it registered • How long is it registered for?
  25. 25. Search Engine Optimisation 25Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >25 Pandas Penguins Hummingbirds Pigeons
  26. 26. Search Engine Optimisation 26Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >26 Panda • Content Quality • Duplicate Content • Poor Content • Thin Content • Spammy Content • Excesive Adsense
  27. 27. Search Engine Optimisation 27Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >27 Panda • Links from poor quality sites • Links from dead sites • Purchased links • Links from irrelevant sites • Over repetition of keywords • Excessive optimisation • Thin Content • Spammy Content • Excessive Adsense
  28. 28. Search Engine Optimisation 28Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >28 Sematic Search Understands what you are REALLY looking for Hummingbird
  29. 29. Search Engine Optimisation 29Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >29 Pigeon Focus on Local Results
  30. 30. Search Engine Optimisation 30Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >30 Remember Your web site is for your CLIENTS not the search engines
  31. 31. Search Engine Optimisation 31Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >31
  32. 32. Search Engine Optimisation 32Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >32 • Improve website • Pay per Click • Location based marketing • Google Local / Places • Video Marketing • SMS Marketing • Smartphone apps • Social Media • Email Marketing • Blogging
  33. 33. Search Engine Optimisation 33Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >33
  34. 34. Search Engine Optimisation 34Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >34 What’s Next? • Critically assess your site • Research keywords thoroughly • Ensure your keywords are in the right places • Monitor performance Google Webmaster Tools www.google.com/webmaster Google Analytics www.google.com/analytics • Continually monitor your site’s ranking and make improvements where possible
  35. 35. Search Engine Optimisation 35Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >35 Find me www.enterprise-oms.co.uk andy@enterprise-oms.co.uk Follow me Twitter @andypoulton Linkedin AndyPoulton 01793 23 80 20 07966 54 71 46

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