finally done my marketing

1. Research

2. Audience Research

3. Target Audience Profile
• Target audience be age is 16-30 as there are a wide range of young people that love to
watch romance/love rather than people of older age, it mainly declines through the
years.
• People who love romance tend to watch films based on it or shows that express love in
different ways to either gather a better understanding of their own about love and
romance or to relate to others who experience romance brining a sense of stimulation
to them that gives them satisfaction.
• There isn’t any specified gender that needs to be classified as any gender can love short
films and romance. The project doesn’t need a gender to watch specifically as it has an
involvement of a male and female together.
• There’s no specified demographic because there could be a lot of people in many
different areas that chare the same interests of romance and love for films/short films.
The story is open to anyone, anywhere who can relate on a personal level about the
struggle of relationships when lovers are kept far apart for a long period of time, it’s
something to share on a bigger scale.
• People who are more likely to purchase this movie would be people who enjoy
watching romance as it makes them happy and gives off a positive attitude.

4. Market
• A short romantic animated film tells the journey of life though a metaphorical narrative
about love. These themes tend to explore either the pure strength in ones relationship or
exposes the struggles of ones relationship to get a better understanding of the other partner.
Animators who create these either get there inspiration from something that ends in the
worst way or perhaps to tell a story of their own in a unique way.
• Short films specifically are growing in demand as the emerging streaming platforms have
come with a new, growing online audience and an appetite for different types of content.
Short-length films have started getting remarkable traction. The digital content getting high
viewership has led to the popularity of shorts which generally send across a strong message
in a matter of just 15 to 20 minutes.
• Short films, whether they are being shared online or through film festivals, are most
profitable as a calling card that will get you more work. Look at it as a resume, but for your
film career. Every short film you write, direct, produce, and most importantly share will lead
to more work.
• Here are some of the best animated shorts/ short films to name:
• “Steamboat Willie” (Walt Disney, 1928)
• “The Wrong Trousers” (Nick Park, 1993)
• The Meaning of Life” (Don Hertzfeldt, 2005)
• “Knick Knack” (John Lasseter, 1989)

5. production
• Here is and article I found that was written by someone who made their own animated
short film describing and giving tips on making different stories for shorts.
• There are 8 archetypes (or genres) short films usually fit in:
• 1. the quick arc: In the Quick Arc, a character goes through a sped-up version of a traditional film story arc, using the classic 3 act
structure. That character arc could be a positive arc, in which the character has changed for the better , a flat arc, in which the character
stay the same but they have changed the world around them , or a Negative arc, in which the character had changed for the worse.
• 2 The duel: The Duel genre has two characters who are up against each other in one way or another. Either by trying to one-up each other by
learning to get along or simply a fight for domination, with one winner and one loser.
• One important thing to note is that the protagonist(s) don’t change at the end. They might end up at a different place than where they started at, but
it is their persistent personality that drives their actions and leads to their end result. They don’t go through a character arc. At best, they learn to live
with the other character.
• 3. The Saturday morning cartoon: This type of short features a single character driven by one single motivation. A one-track mind.
They usually want to either get something or get out of a situation, usually in a humorous way with cartoon-like antics.
• Change isn't an issue for these type of films, as the character isn't any different at the end than they were when they started. It's about watching
them go through hell and back trying to get what they want.
• The name of this genre is taken from traditional old-fashioned cartoons which featured that style of short filmmaking often.
• 4. Story time: Story Time films focus on capturing a moment in time (often narrated throughout), or a segmented story that doesn't have an
apparent character arc or any major transformation.
• The story is often told at us, rather than presented to us through the action of the characters in the film, similar to an animated bed time story, with
a clear storyteller taking us through the journey.
• It could be a poem an informational film, a small concept piece of what could be a feature film if developed further or a short story about a childhood
memory .

6. • 5. High concept: A High-Concept film utilizes some kind of interesting and unique concept, usually a visual one. A form of magical
element or world-rule that is expressed prominently through the film.
• This genre is often blended with other genres, but the main focus and attraction of this kind of film is that unique special element. When
people talk about that film, they will use that twist to describe it.
• 6. The sketch: You got an idea for a funny sketch, and that’s what this genre is all about. There doesn't have to be much of a story or a
character arc (though there could be), but the main point behind this type of film is a certain funny idea or situation the creator had.
• A great way to end up with a Sketch type film, is to ask "What if...?“.
• 7. The twist: A film in which you have to get to the end of it to understand its point. There's either a big twist, which brings a new light
to everything we've watched so far, or we realize that the story actually loops in a certain way
• 8. Weird/ Abstract/ No point: This genre doesn't have an apparent point or message, but rather could be a part of a bigger
story (that we simply didn’t get to see), or demonstrate some kind of artistic style or technology. Some are just a form
of experimental, abstract or impressionistic expression of the artist, using the animation medium as the canvas.
• These are usually those films in which after there's a long silence and lots of confused faces.

7. topic
• Topics in animated short films are normally explored and considered
similar to normal films. Both types of film cover a range of topics in which
everyone can find themselves investing in.
• These are topics found in animated short films:
• Love. Who doesn't enjoy a good love story?
• Humanity vs. technology.
• Sacrifice.
• Good vs. evil.
• Death.
• Perseverance.
• Coming of age.
• Family drama.

8. Audience Research
• Here is a list of different award winning animated shorts with the view
count/ statistics etc. :
• Fuelled- Animated short @KilledTheCat studios Sheridan College -1 dec 2021-3.7M views-
344k Likes-8.4k comments.
• Kitbull- Animated short @Pixar sparkshorts, Disney- 18Feb 2019-84.6M Views-2.5M likes-
100k Comments.
• One Small step- CGI Animated short @TAIKO Studios CGMeetup 4Oct 2018-32.4M Views-
818k Likes-32kComments.
• Hair love- Animated Short @Sony Pictures – 5Dec 2019- 89.1M Views-2.1M Likes-52k
Comments.
• Are you okay?- CGI Animated Short @University Of Washington 29 April 2021-6.8M Views-
463K Likes- 22k Comments.

9. Market Research
Existing Products

10. Existing Product
Here's the Plan is a 2017 Chilean computer-animated romantic
drama short film.
This poster of the film represents a marriage between the two main
characters.
The title can represent that the couple has their future planned out and
they have a plan on how to get there. From the two small dolls it can
represent happiness and trust.
The plot of the animated short film is A married cat-dog couple of cupcake
bakers dream of opening their own bakery. One day their oven breaks and
they have to postpone their dream in order to earn money and replace it.
Somewhere down the line, they drift apart from their dream and from
themselves. From this the background colour could represent the sadness
behind the couple drifting away, blue normally represents that kind of
feeling as well as lost and alone. The flower pattern in the background
could represent the growth of their relationship overtime even though
thew grew apart they still made things work which in the end created
something bore beautiful than the beginning. The angle in which the dolls
are placed in the natural sunlight can represent their love for each other
and how sunny and bright it is.
The fonts of the tile are cursive and simplistic and soft which could show
the type of animated short film its going to be like very light hearted etc.
This would want to make people want to watch it because it seems very
happy and joyful which is a good way to draw people in if it is about
marriage and love, it’s almost like its cute like the dolls.
Directed by Fernanda Frick H.
Screenplay by Fernanda Frick H.
Produced by Fernanda Frick H.
Marìa José Barros
Starring Alex Small-Butera
Lindsay Small-Butera
Edited by Cristián Toledo
Music by Joel P. West
Production
companies
Fernanda Frick Studio
Punk Robot
Estudio Pintamonos
Release date •April 27, 2017

11. Existing Product
Kitbull is a 2019 American traditionally animated short film directed and
written by Rosana Sullivan, produced by Pixar Animation Studios.
Sullivan said that the creation of the short had originated from her
enjoyment of viewing cat videos.
with critics praising its story, emotional tone, themes, characterization,
and animation. The short was nominated for the Academy Award for Best
Animated Short Film at the 92nd Academy Awards.
Story: A kitten lives in the garbage cans behind a building in San
Francisco. While rummaging for food on the streets, the kitten is offered
food by a passerby but runs away, and he sleeps in a cardboard
box. One day, a pit bull is moved to a doghouse behind the building
where the kitten is hidden. The kitten is initially very scared of the dog but
slowly begins to connect with him by playing with a bottle cap. The pit bull
then goes to help the kitten, who gets trapped in plastic pack rings after
being scared by a storm, but the frightened kitten attacks the dog upon
seeing his fangs. The next day, the two escape the backyard just before
the yard's owner can find them. Some time later, the kitten and the pit bull
are playing out on the street when the kitten is found by the passerby from
before, who, along with her husband, adopts both of them.
Audience feedback: Kitbull has received a largely positive critical
response, being regarded as "adorable“. The short's use of traditional
animation has been praised by critics. One critic said that the short "is
special in that it is the first entirely hand-drawn feature from the studio
known for its cutting-edge digital animation".

12. Existing
Product
Dug days is a streaming series of computer-animated shorts produced by Pixar for
the Disney+ streaming service. The series is set immediately after the 2009 3D CGI
film Up.
Joel Keller of Decider found the humor of the series simple yet effective and praised
the performances of the cast members, claimed that the interactions between the
characters manage bring an emotional bond between them, while complimenting the
animation.[10] Joly Herman of Common Sense Media rated the series 4 out of 5 stars
and complimented Dug Days for providing positive messages such as kindness and
loyalty, while praising the depiction of diverse positive role models through the
characters.
It was nominated for Best Animated Television Production for Children for the
short "Science" at the 49th Annie Awards.
Episode 5 plot: Russell uses some of the special collars created by Charles Muntz to do
experiments in other animals by allowing them to have their own voice, this makes the squirrel
and a blue jay to be able to speak with Dug, when he learns about the needs each one has
because they live in the wild, this makes Dug understand their feelings and remembers the
days when he was expelled from Muntz's dog pack and finally shares a sandwich Russell gave
him while Russell and Carl watch him in approval. Later that night Dug asks Carl if he is only a
pet. While admitting that he is a pet, Carl affirms that to Dug that he is also his best friend.
Genre Slice of life
Comedy
Created by Bob Peterson
Directed by Bob Peterson
Starring •Bob Peterson
•Ed Asner
Opening theme "Opening (Spirit of
Adventure)" by Andrea
Datzman and Curtis
Green
Composers •Andrea Datzman
•Curtis Green
Country of origin United States
Original language English
No. of seasons 1
No. of episodes 5
Production
Executive producers •Pete Docter
•Mark Nielsen
Producer Kim Collins
Editor Torbin Xan Bullock
Running time 6-9 minutes
Production company Pixar Animation Studios
Release
Original network Disney+
Original release September 1, 2021 –
present

13. Existing Product
Petals was created by my partner Kay
Dominguez, Andie Gallo, with an original score
composed by Stijn van Wakeren. Kay and I worked
together on the story and animation, and then he
worked separately on the storyboards, character
designs and inking, while I was in charge of color,
lighting, and background designs. It was designed as
a tool to promote moral and environmental values
in children, and it was released on November 29th,
2016. It was a hit for children and the purpose of the
animation was to promote Moral and environmental
values to children.
This animated short would definitely be targeted to
children in this case and anyone who just likes
watching animated shorts as well.

14. Research Analysis
• What common features do the researched
products have?
• the most common features that I find within all the products here is
that they all have a motive to help someone else to help yourself,
getting closer to them and sharing your emotions. even though the
genres are varied they all come together through being together
with someone, whether it is love or just an unspoken bond.
• What aspects of the research will you include
within your on work?
• One big aspect of the research that I’ve done that I’ll include is from “Here’s
the plan” and the concept built around love. Love will be a big main point in
my project because it is a good way to express the way I feel personally in a
way no one else can describe.