On May 21, 2014, I facilitated a workshop on the "7 Social Secrets of Nonprofit Digital Storytelling" for my client, Serve DC.

1. 7 Social Media Secrets of Nonprofit Digital
Storytelling Workshop
Serve DC - May 21, 2014
ANANDA LEEKE, DIGITAL COMMUNICATIONS PROFESSIONAL
ANANDALEEKE.COM

2. What does a digital story do?
What does a digital story do?
Informs, Inspires, Invites, and Influences

3. What is your best source of digital stories?
YOU refers to your organization’s staff, clients, interns, volunteers, Board/Advisory
Committee members, donors, community partners, and other local stakeholders.

4. What is social media?

5. Social Media Secret #1: Define Your Social Media Goals.
Why does your organization want to use social media to tell its stories?

6. Social Media Secret #2: Know Your Audience.

7. Social Media Secret #3: Know Where Your Audience
Lives Online.

8. Social Media Secret #4: Become Your Audience’s Digital
Neighbor.
Maintain an active digital presence on the same social media sites that your
audience belongs to.

9. Social Media Secret #5: Know What Types of Digital
Stories Appeal to Your Audience.

10. Social Media Secret #6: Develop A Plan to Tell Your
Digital Stories.

11. Social Media Secret #7: Evaluate Your Digital Storytelling
Efforts Weekly, Monthly, Quarterly & Annually.

12. Have Fun Telling Your Digital Stories!

13. AnandaLeeke.com, @AnandaLeeke (Ananda Leeke on
all social media channels) & 202.607.3509