In this presentation, you will find a year of Real Strategy PR in review. All of our goals, timelines, and Non-profit overviews are included.

1. Real Strategy PR
Ellie Rushing, Madeline Metzger, Ally Rost, Lauren Register

2. Real Strategy PR
Ellie Rushing Ally Rost Lauren Register Madeline Metzger

3. Location: 544 Mayo Ave., Maitland, FL 32751
“Our purpose is to bring hope, healing and happiness to children and families
suffering from grief, loss or life-threatening illnesses. New Hope for Kids achieves
this through two programs: Center for Grieving Children and Wishes for Kids.”

4. Market Research
● Unique services
● Facilities
● Facebook
● BMW Event
● Existing success stories
● Public outreach intervention
● Make-A-Wish Foundation
● Social Media presence
● Photo quality
● Website functionality
SWOT
STRENGTHS WEAKNESSES
THREATSOPPORTUNITIES

8. Activities and Engagement
● Art of the Vine
● Get Acquainted
Lunch
● Mascot Games
● Wine on Wednesday

9. Key Publics: Stakeholders:
DONORS

10. Evaluation & Benchmarks
WEBSITE:
Website Grader
77/100
Nibbler
8.8/10

11. Evaluation & Benchmarks
FACEBOOK:
8.8/10

14. Campaign Messages, Themes, & Slogan
Messages Themes Slogan
1
2
1
2
3
Spreading
Awareness
Themes:
Understanding
impacts of grief and
death
Happiness
Sunshine
Lightheartedness
Using real strategies,
helping real people.
Slogan:

15. Campaign Goals
Uplift Inspire Encourage
Uplifting visuals
and messages
Use pathos to
inspire change
Encourage
involvement
1 2 3

16. Objectives
1. Fundraising
2. Social media
presence
3. Community
involvement
4. Public
awareness
5. Get involved

17. Gain social media followers and share posts.
1
3
2
STRATEGIES
Strategies
Promote mission and events.
Create targeted content.

18. Tactics
Produce Promotional Videos
● Create goals
● Film content
● Publish
Gain Followers on Social Media
● Post creative
content
● Link to website
● Interactive posts
Create Targeted Content
● Research
● Get creative
● Publish

19. Website: www.realstrategypr.com

20. Twitter: @realstrategypr

21. Facebook: @realstrategypr

22. Evaluation & Benchmarks
OVERALL
77/100
PERFORMANCE
22/30
MOBILE
30/30
SEO
25/30
SECURITY
0/10

23. Evaluation & Benchmarks

24. May 15 - Aug. 15
Apr May Jun Jul AugMar
Hire an intern Social Media
touch-ups
Take photos at
events
Video
Publications
Analyze
success
Meet
community
members
Timeline
Improve blog
Instructional
Publications
Promotional
Publications