Real Strategy PR is a marketing agency that will provide public relations services to New Hope for Kids, a nonprofit organization that provides grief counseling and wish-granting programs to children. The document outlines New Hope for Kids' mission and existing programs, provides a SWOT analysis, and proposes a 3-month PR campaign to raise awareness and community involvement through objectives, messages, goals, strategies, and tactics focused on social media engagement, fundraising, and public outreach. Progress will be evaluated using website and social media analytics benchmarks.

1. Real Strategy PR
Ellie Rushing, Madeline Metzger, Ally Rost, Lauren Register

2. Real Strategy PR
Ellie Rushing Ally Rost Lauren Register Madeline Metzger

3. Location: 544 Mayo Ave., Maitland, FL 32751
“Our purpose is to bring hope, healing and happiness to children and families
suffering from grief, loss or life-threatening illnesses. New Hope for Kids achieves
this through two programs: Center for Grieving Children and Wishes for Kids.”

4. Market Research
● Unique services
● Facilities
● Facebook
● BMW Event
● Existing success stories
● Public outreach intervention
● Make-A-Wish Foundation
● Social Media presence
● Photo quality
● Website functionality
SWOT
STRENGTHS WEAKNESSES
THREATSOPPORTUNITIES

8. Activities and Engagement
● Art of the Vine
● Get Acquainted
Lunch
● Mascot Games
● Wine on Wednesday

9. Key Publics: Stakeholders:
DONORS

10. Evaluation & Benchmarks
WEBSITE:
Website Grader
77/100
Nibbler
8.8/10

11. Evaluation & Benchmarks
FACEBOOK:
8.8/10

14. Campaign Messages, Themes, & Slogan
Messages Themes Slogan
1
2
1
2
3
Spreading
Awareness
Themes:
Understanding
impacts of grief and
death
Happiness
Sunshine
Lightheartedness
Using real strategies,
helping real people.
Slogan:

15. Campaign Goals
Uplift Inspire Encourage
Uplifting visuals
and messages
Use pathos to
inspire change
Encourage
involvement
1 2 3

16. Objectives
1. Fundraising
2. Social media
presence
3. Community
involvement
4. Public
awareness
5. Get involved

17. Gain social media followers and share posts.
1
3
2
STRATEGIES
Strategies
Promote mission and events.
Create targeted content.

18. Tactics
Produce Promotional Videos
● Create goals
● Film content
● Publish
Gain Followers on Social Media
● Post creative
content
● Link to website
● Interactive posts
Create Targeted Content
● Research
● Get creative
● Publish

19. Website: www.realstrategypr.com

20. Twitter: @realstrategypr

21. Facebook: @realstrategypr

22. Evaluation & Benchmarks
OVERALL
77/100
PERFORMANCE
22/30
MOBILE
30/30
SEO
25/30
SECURITY
0/10

23. Evaluation & Benchmarks

24. May 15 - Aug. 15
Apr May Jun Jul AugMar
Hire an intern Social Media
touch-ups
Take photos at
events
Video
Publications
Analyze
success
Meet
community
members
Timeline
Improve blog
Instructional
Publications
Promotional
Publications