Audience: 20-35 year old English speaking I inserted this image and used “Gradient” to change the amount of black and whiteadults. on the picture to blend with the blackPurpose: To gain awareness for Helping Hand background of a different layer.Saigon and attract volunteers. To match colors of my font and logo, I used Color Picker, and to add the logo’s and fonts, I used Magic Wand. The original fonts were black on the outside, and white on the inside, so after color picking and Color Filling, I used Invert Colors to fit my Black and White theme Every individual piece of text and imagery is in a different Layer. When I finished my poster, I used Flatten to create on single image of the poster. I zoomed it quite a lot, used the Select tool and then Color Filled the part
I chose the main color scheme of the poster to be blackand white because I am aiming to bring sadness to theaudience reading/seeing the poster. Black and whitebrings a sense of grimness and stillness, along with aglint of sadness. I chose this image because it is black and white, fitting my color scheme, and it also brings a sense of sadness in the eyes of the child. This image also represents the people helped by Helping Hand Saigon. I made the logo and website smaller because they are not as important as the other text, and for audience who actually wants to know more, to look carefully. The word “hand” is bigger because it is the focal point I balanced out the fonts and logo, the poster is simple because I only add 6 different objects. The focal point of my poster is the word “hand”, because it is blue, which is contrasts the black and white of the rest of the poster. This attracts attention.