The document summarizes the design choices made for an orphanage volunteer recruitment poster. The poster uses a faded photo of sad children in the center to grab attention and elicit emotions. Gray tones and blue text are used to convey a sad, peaceful message. Key information like the photo and bold text are prominently featured while less important details like contact information are smaller. Together, the simple design aims to effectively communicate the need for volunteer help through balanced visual hierarchy and emotionally impactful imagery and colors.

1. I made the background gray because I
wanted the poster to look emotional, I Audience: Foreigners from the age of 20 to 40.
wanted it to make people feel sad and Purpose: To make people volunteer at orphanages in Saigon.
volunteer to help the orphanages. I used
gradient tool to make the top left corner
darker and it get lighter towards the right
bottom corner.
For the photo, I also used gradient
tool to make the photo fade and
blend in with background. I wanted
to make the photo fade in with the
background because in my mind, I
I used color picker was thinking that if people wanted
to match the color to help, the orphans would have a
of the text with better life and it also mean that
the color of the their miserable sad life is over and
logo. their happy new life is starting.
When I finished my When I added this photo, I made a
poster, I flattened all new layer then I duplicated the
the layers so I could layer because I wanted to make the
save it. boys stand out. After I duplicated
the photo, I made the layer on top
black and white, then I used the
eraser to erase the boys so the
background would be black and
white and the boys would stand out
with colors.
When I added this logo, I had to
I wrote the information of the
add a new layer then post the logo
organization at the bottom of the page so
on to that new layer. Before I post
the audience can contact the
the logo, I had to use magic wand to
organization. I made it small because it is
erase the white background around
not as important as the other things on
the logo.
the poster.

2. Get Attention Fantastic Fonts
I put the photo in the middle of I chose this font from
the poster because I wanted 1001freefonts.com. I chose this
people to look at the poster and font because it is bold and not to
notice right away how miserable complicated as well. I wanted the
and hard life the kids are living. font to be bold so the audience
The photo is the most important know that the poster is very
thing in this poster, the second serious. The font also shows
important is the text. I made the determination. Determined to
text very big and bold because help the kids have a better life,
after the audience look at the determined to do whatever they
photo, they’d also notice the text. could to help the kids. I also made
I want the audience to look both the size of the words different
the photo and the text and realize to show the important parts of
that these kids are not happy but the sentence.
they can be if someone help or
volunteer.
Colors
Simple I chose the background color
gray because I want the
There are 4 parts in my poster. emotion to be sad and
I wanted to keep it simple Balance emotional. I chose the color of
because it would catch the the text as same as the color of
audience’s attention and it also I divided the poster into four parts. The the logo because blue make
won’t be too confusing for them photo is the most important so I enlarged it people feel sad and emotional.
since it is a poster. My poster and it is in the middle. The second important is It is also a color of peace, I
only have a minimum amount of the text, I put it on the top of the poster and want the audience to think that
text, a big photo in the middle I made the text kind of big. The third part, they could help the kids to have
and the logo with the which is not very important is the logo. The a more peaceful life than they
information at the bottom of last important thing is the website and the are having right now.
the page. There are only a few phone number of the organization, it is not
colors on my poster and it is very important so I put it at the bottom of
mainly gray so it is simple. the poster.