These are the production name and logo ideas

1. Production Name and Logo
ideas
Kanaiya Lakhani

2. Spotlight Studios #1
MOTION: In white, “Spotlight Studios” appears in front of the black background. A spotlight switches on
and moves gradually until it finds the I. After that, the ‘i’ in spotlight glows.
MEANING: The colour of “Spotlight” is a dark and dull colour and the letter and word ‘I’ has connotations
of individuality as it stand out from the rest.
COLOURS: The colour brown has been used because it is a mundane colour which connotes the feel of
nature. The green is a brighter/lively colour.

3. Spotlight Studios #2
MOTION: There is darkness at first but then a spotlight turns on. “Spotlight” wipes from the top to the
centre. “Studios” wipes from the bottom to the centre. After they meet, the darkness returns but “Spotlight
Studios” stays.
MEANING: “Spotlight Studios” remains white and neutral at first but then with the spotlight, it stands out
more.
COLOURS: The colours of the spotlight connote how the production company works with passion,
excitement, new ideas and creativity.

4. Aperture Productions #1
MOTION: The aperture shutters move 90 degrees clockwise. A white flash appears in the middle as
“Aperture Productions” zooms in until the A and E are outside the shutters.
MEANING: Creates the idea of Aperture being “different” and “fresh” from other productions.The white
flash brings a unique idea to what we already have.
COLOURS: The colours are different shades of brown for the shutters because it connotes that Aperture
are different and consistent.

5. Aperture Productions #2
MOTION: The Aperture shutters spiral inwards like a moving illusion. The white flash is in the centre.
Eventually, “Aperture Productions” fades in and zooms outwards as the movement of the shutters
continue.
MEANING: Creates a sense of being unique as colours and Aperture are integrated.
COLOURS: A range of colours have been used to connote consistency as there is a pattern with the
bright colours. The brown represents other institutions.