1. DISTRIBUTION
AND MARKETING
Of World War Z

2. PRODUCTION
 In production, the video production/film is created and shot. More
crew will be recruited at this stage, such as the property
master, script supervisor, assistant directors,
stills photographer, picture editor, and sound editors. These are
just the most common roles in filmmaking; the production
office will be free to create any unique blend of roles to suit the
various responsibilities possible during the production of a film.

3. DISTRIBUTION
 A film distributor is a company or individual responsible for the
marketing of a film. The distributor may set the release date of a
film and the method by which a film is to be exhibited or made
available for viewing: for example, directly to the public either
theatrically or for home viewing (DVD, video-on-
demand, download, television programs through broadcast
syndication etc.). A distributor may do this directly, if the distributor
owns the theaters or film distribution networks, or through
theatrical exhibitors and other sub-distributors. A limited distributor
may deal only with particular products, such as DVDs or Blu-ray,
or may act in a particular country or market.

4. ADDITIONAL INFORMATION
PRINTS – producing physical copies of a film for cinema/home
release and finding the exhibitors/retailers to sell the film
MARKETING – raising audience awareness and anticipation of a
new release
A film will likely have different distributors for:
-Releases in different countries
-Cinema Release
-Home-Video Release

5. FILM DISTRIBUTION KEY
ELEMENTS
Positioning:
 Involves how and when the film should be released. Elements
to be considered are the time of year, other film releases and
the target audience.
 Release:
 Timing is crucial. School holidays are a prime time within the
year for the release of blockbusters.
 If the film is a potential award winner, then it will be released
during the traditional season of awards competition: January
to March.
 Competition must also be considered.

6. • World War Z was initially scheduled for release by Paramount
and Skydance on December 21, 2012.
• But in March 2012 it was pushed back to June 21, 2013, with Paramount
electing to release Jack Reacher on the December 2012 date.
• The world premiere of World War Z was held at the Empire
Cinema in Leicester Square, London on June 2, 2013. British rock
band Muse, who contributed toward the film's soundtrack, performed at
the World War Z post-premiere concert at the Horse Guards Parade, to
help promote the film.
• On June 6, Pitt attended screenings of the film in Atlanta, Philadelphia,
Chicago and Austin all in one day.
• The film was chosen to open the 35th Moscow International Film
Festival.
• World War Z was released exclusively to Glasgow's Grosvenor Cinema in
Ashton Lane on June 19, two days before it was launched worldwide
POSITONING AND RELEASE OF WORLD
WAR Z

7. FILM DISTRIBUTION KEY
ELEMENTS
Circulation:
 how many copies of the film should be circulated to
cinemas.
 Each print costs around £1000.
 The distributor should decide whether the film
requires a „saturation release‟ (700-1000 prints) or
an „art-house release‟ (around 20 prints)

10. TOTAL RETURNS

11. FILM DISTRIBUTION-MARKETING
 Several elements can be used in marketing to
generate interest in a film, such as: Posters, Trailers,
Teasers, Media Advertising, The Internet, Promotions,
Merchandising, Premiers, Press Junkets, preview
Screening and festivals.

12. Content Quality
The Facebook page of World War Z certainly does not lack colorful and engaging
content. Behind the scenes stills, trailers and movie spots, can be seen along with
official posters, promotional images, and movie reviews. The content draws you
into the world of Z, and smoothly brings you back to reality through news and
images of the stars at the world premieres of the film.
The twitter content is basically just another outlet for the same content posted on
Facebook, but since that content is still rich and engaging. It would have been nice
to see some content independent of Facebook, but the Twitter account more than
makes up for it by faithfully retweeting the reviews of fans, which creates an
independent narrative of the film.
- See more at: http://www.socialtoaster.com/blog-entry/social-media-marketing-
efforts-behind-world-war-z#sthash.zwyOVwod.dpuf
MARKETING OF WORLD WAR Z

13. Audience Engagement
The person or persons behind the social media marketing strategy of World War
Z knows that engagement is key. Almost every post poses a question to the page‟s
fans, and every question has tons of answers. Questions such as “What would be
your weapon of choice in the midst of a global pandemic?” and “Who would you
face #WorldWarZ with?” creates hundreds of responses from eager fans who want
to chime in about how they would best survive the zombie apocalypse. A tee shirt
contest directs fans back to the store, where they can shop for official
merchandise from the film, and the twitter page keeps fans engaged by retweeting
what they have to say about the movie.
- See more at: http://www.socialtoaster.com/blog-entry/social-media-marketing-
efforts-behind-world-war-z#sthash.zwyOVwod.dpuf
MARKETING OF WORLD WAR Z

14. Innovation
What the most striking innovation that Paramount‟s World War Z has delivered
is the ability to search for, and purchase tickets through Facebook. While major
studios are incorporating this feature into more and more of their movies, the
way Z so stylishly pulls it off really sets it apart. It does not even have to leave
its broad, stark image of Brad Pitt and his golden mane staring off into the
devastated ruins of a metropolis to deliver showtimes and locations to its fans.
Additionally, the page allows you download a mobile zombie shoot „em up
based on the film, as well as gives the international theatrical premiere dates.
Both are fun features to explore.
- See more at: http://www.socialtoaster.com/blog-entry/social-media-marketing-
efforts-behind-world-war-z#sthash.zwyOVwod.dpuf
MARKETING OF WORLD WAR Z

15. Thrill Factor
It goes without saying that the social media presence of World War Z is
thrilling, as a fan is bombarded with images of hordes of zombies
climbing buildings and taking down helicopters. The trailers and clips of
the film alone are enough to make fans jump at any sudden noise in the
room. From the retweets and twitter responses, one can start to gauge
just how terrifying this movie is, before he or she even steps in the
theatre. In short, its social media marketing strategy does a terrific job
readying fans for the amount of adrenaline they would feel watching the
drama play out on the big screen.
- See more at: http://www.socialtoaster.com/blog-entry/social-media-
marketing-efforts-behind-world-war-z#sthash.zwyOVwod.dpuf
MARKETING OF WORLD WAR Z