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Identify and describe the components of a country market assessment.
Solution
The four components of a country market assessment are:
Economic analysis using metrics
Infrastructure and technology
Government actions
Sociocultural analysis
1. Economic analysis using metrics - This involves detailed analysis of the country's economic
factors such as the Gross Domestic Product (GDP), Gross National Product (GNP), Human
Development Index (HDI), etc.
2. Infrastructure and technology - This involves detailed analysis of the country's infrastruture
and technology. The key elements are Transportation, Channels, Communication and Commerce
3. Government actions - This involves determining what sort of actions the government takes
and the effects of these actions on the country's economy. Actions include tariffs, import and
export quotas and duties, etc.
4. Sociocultural analysis - This involves analysis of different sociocultural issues such as:
Individualism vs. collectivism
Masculinity vs. feminity
The impact of religion on the society
Extent to which the society relies on structure, order, timeliness, etc.

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Identify and describe the components of a country market assessment..pdf

  • 1. Identify and describe the components of a country market assessment. Solution The four components of a country market assessment are: Economic analysis using metrics Infrastructure and technology Government actions Sociocultural analysis 1. Economic analysis using metrics - This involves detailed analysis of the country's economic factors such as the Gross Domestic Product (GDP), Gross National Product (GNP), Human Development Index (HDI), etc. 2. Infrastructure and technology - This involves detailed analysis of the country's infrastruture and technology. The key elements are Transportation, Channels, Communication and Commerce 3. Government actions - This involves determining what sort of actions the government takes and the effects of these actions on the country's economy. Actions include tariffs, import and export quotas and duties, etc. 4. Sociocultural analysis - This involves analysis of different sociocultural issues such as: Individualism vs. collectivism Masculinity vs. feminity The impact of religion on the society Extent to which the society relies on structure, order, timeliness, etc.