T H E C O U N T RY N O T E B O O K O U T L I N E
Cultural Analysis
Economic Analysis
Market Audit and Competitive Market Analysis
Preliminary Marketing Plan
Country Notebook
THE COUNTRY NOTEBOOK—A GUIDE FOR
DEVELOPING A MARKETING PLAN
The fi rst stage in the planning process is a preliminary country
analysis. The marketer needs basic information to evaluate a coun-
try market’s potential, identify problems that would eliminate a
country from further consideration, identify aspects of the coun-
try’s environment that need further study, evaluate the components
of the marketing mix for possible adaptation, and develop a stra-
tegic marketing plan. One further use of the information collected
in the preliminary analysis is as a basis for a country notebook.
Many companies, large and small, have a country notebook
for each country in which they do business. The country notebook
contains information a marketer should be aware of when making
decisions involving a specifi c country market. As new informa-
tion is collected, the country notebook is continually updated by
the country or product manager. Whenever a marketing decision
is made involving a country, the country notebook is the fi rst data-
base consulted. New-product introductions, changes in advertising
programs, and other marketing program decisions begin with the
country notebook. It also serves as a quick introduction for new
personnel assuming responsibility for a country market.
This section presents four separate guidelines for collection
and analysis of market data and preparation of a country notebook:
(1) guideline for cultural analysis, (2) guideline for economic
analysis, (3) guideline for market audit and competitive analysis,
and (4) guideline for preliminary marketing plan. These guidelines
suggest the kinds of information a marketer can gather to enhance
planning.
The points in each of the guidelines are general. They are de-
signed to provide direction to areas to explore for relevant data.
In each guideline, specifi c points must be adapted to refl ect a
company’s products and/or services. The decision as to the appro-
priateness of specifi c data and the depth of coverage depends on
company objectives, product characteristics, and the country mar-
ket. Some points in the guidelines are unimportant for some coun-
tries or some products and should be ignored.
I. CULTURAL ANALYSIS
The data suggested in the cultural analysis include
information that helps the marketer make market planning
decisions. However, its application extends beyond product
and market analysis to being an important source of
information for someone interested in understanding business
customs and other important cultural features of the country.
The information in this analysis must be more than a collection of
facts. Whoever is responsible for the preparation of this mate-rial
should attempt to interpret the meaning ...
This document provides guidelines for developing a country notebook to aid in marketing planning for a specific country. It outlines four sections for the country notebook: 1) cultural analysis, 2) economic analysis, 3) market audit and competitive analysis, and 4) preliminary marketing plan. Each section provides detailed outlines of information to collect about the country's culture, economy, existing market conditions, and competitors to develop an effective preliminary marketing strategy. The country notebook is intended to be a comprehensive reference for any marketing decisions involving that country.
Country is Thailand, Technology is automobilePART II The Econ.docxmelvinjrobinson2199
Country is Thailand, Technology is automobile
PART II
: The Economic Analysis of the Country
There are two broad categories of information in this guideline: general economic data that serve as a basis for an evaluation of the economic health of a country and information on channels of distribution and media availability. As mentioned earlier, the guideline focuses only on broad categories of data and must be adapted to the particular company and its product needs. With that said, write at least one (1) paragraph for each of these sections.
Guideline
III. Economic statistics and activity
Gross national product (GNP or GDP)
Total
Rate of growth (Real GNP or GDP)
Personal income per capita
Average family income
Distribution of wealth
GINI coefficient
Income classes
Proportion of the population in each class
Minerals and resources
Surface transportation
Length (miles or kilometers) in each mode: road, rail etc.
Ports.
Working conditions
Employer-Employee relations
Employee participation
Salaries and benefits
Principal industries
What proportion of the GNP does each industry contribute?
Ratio of private to publicly owned industries
Foreign Investment
Opportunities?
Which industries?
International trade statistics
Major exports
Dollar value
Trends
Major imports
Dollar value
Trends
Balance-of-payments situation
Surplus or deficit?
Recent trends
Major Trading partners
Major import source country?
Major export destination country?
Exchange rates
Single or multiple exchange rates?
Current rate of exchange
Trends
Trade restrictions
Embargoes
Quotas
Import taxes
Tariffs
Licensing
Customs duties
Labor force
Size
Unemployment rates
Inflation rates
PART III
: Market Audit and Competitive Market Analysis
III. The Market
A. Describe the market(s) in which the product is to be sold
1. Geographical region(s)
2. Forms of transportation and communication available in that (those) region(s)
3. Consumer buying habits
a. Product-use patterns
b. Product feature preferences
c. Shopping habits
4. Distribution of the product
a. typical retail outlets
b. Product sales by other middlemen
5. Advertising and promotion
a. Advertising media usually used to reach your target market(s)
b. Sales promotions customarily used (sampling, coupons, etc.)
6. Pricing strategy
a. Customary markup
b. Types of discounts available
B. Compare and contrast your product and the competition’s product(s).
1. Competitor’s product(s)
a. Brand name
b. Features
c. Package
2. Competitor’s prices
3. Competitor’s promotion and advertising methods
4. Competitor’s distribution channels
C. Market size
1. Estimated industry sales for the planning year
2. Estimated sales for your company for the planning Year
D. Government participation in the marketplace
1. Ag.
The document provides guidance on strategies for selecting foreign markets and evaluating their potential. It discusses reactive strategies that select markets with past success, and proactive strategies that involve independent analysis of indicators. Key factors for evaluating market potential are identified as market size, growth, accessibility, economic stability, political climate, cultural climate, and others. Sources of data on countries and industries are also outlined. The document provides a framework to systematically research and compare markets based on weighted indicators to identify the best opportunities.
This document discusses several key topics in international marketing including major challenges to business today, the marketing mix, target markets and segmentation, marketing management philosophies, orientations towards marketing, international trade initiatives like the WTO and IBRD, and trade blocks. It also provides an overview of the international marketing planning process and essential elements of an international marketing plan.
This document discusses key concepts in marketing including markets, needs and wants, the marketing mix, target markets, positioning, segmenting customers, and marketing management philosophies. It also addresses challenges in business today like liberalization, technology advances, and globalization. International marketing is defined and the differences between domestic, international, and global marketing are outlined.
This chapter discusses identifying market opportunities through marketing information systems and research. It describes the elements of an information system, including general data on economics, social factors, politics, and technology, as well as more specific market and consumer information. Sources of global information are documented sources like government and international organization reports, as well as human sources like executives abroad and salespeople. Marketing research may also be needed to gather primary data through investigations, research studies, or continuous data collection. Conducting international marketing research presents challenges around research design, questionnaire design, data collection methods, and response rates.
PUBLIC_HEALTH_MARKETING AND STRATEGIES IN HEALTHAditiJain307041
This document outlines the key concepts of marketing. It begins by describing the transition from the industrial era to the informational era, where marketing and services became more prominent. It then defines marketing as investigating factors that influence the production and sale of goods from producer to consumer. The document outlines several tasks of marketing, including studying consumers and competitors. It describes different types of markets and factors that influence market segmentation. Finally, it discusses types of marketing and prices, noting marketing aims to understand demand and maximize profits.
This document discusses various sources of information available to entrepreneurs for identifying business opportunities, including general assistance resources, industry and market databases, and competitive intelligence on companies and products. It outlines sources such as SCORE, the U.S. Chamber of Commerce, Plunkett Research, Frost & Sullivan, and trade associations that provide market data, trends, and statistics. Government sources, search engines, and databases like Business Source Complete and Hoovers also supply company profiles and industry information.
This document provides guidelines for developing a country notebook to aid in marketing planning for a specific country. It outlines four sections for the country notebook: 1) cultural analysis, 2) economic analysis, 3) market audit and competitive analysis, and 4) preliminary marketing plan. Each section provides detailed outlines of information to collect about the country's culture, economy, existing market conditions, and competitors to develop an effective preliminary marketing strategy. The country notebook is intended to be a comprehensive reference for any marketing decisions involving that country.
Country is Thailand, Technology is automobilePART II The Econ.docxmelvinjrobinson2199
Country is Thailand, Technology is automobile
PART II
: The Economic Analysis of the Country
There are two broad categories of information in this guideline: general economic data that serve as a basis for an evaluation of the economic health of a country and information on channels of distribution and media availability. As mentioned earlier, the guideline focuses only on broad categories of data and must be adapted to the particular company and its product needs. With that said, write at least one (1) paragraph for each of these sections.
Guideline
III. Economic statistics and activity
Gross national product (GNP or GDP)
Total
Rate of growth (Real GNP or GDP)
Personal income per capita
Average family income
Distribution of wealth
GINI coefficient
Income classes
Proportion of the population in each class
Minerals and resources
Surface transportation
Length (miles or kilometers) in each mode: road, rail etc.
Ports.
Working conditions
Employer-Employee relations
Employee participation
Salaries and benefits
Principal industries
What proportion of the GNP does each industry contribute?
Ratio of private to publicly owned industries
Foreign Investment
Opportunities?
Which industries?
International trade statistics
Major exports
Dollar value
Trends
Major imports
Dollar value
Trends
Balance-of-payments situation
Surplus or deficit?
Recent trends
Major Trading partners
Major import source country?
Major export destination country?
Exchange rates
Single or multiple exchange rates?
Current rate of exchange
Trends
Trade restrictions
Embargoes
Quotas
Import taxes
Tariffs
Licensing
Customs duties
Labor force
Size
Unemployment rates
Inflation rates
PART III
: Market Audit and Competitive Market Analysis
III. The Market
A. Describe the market(s) in which the product is to be sold
1. Geographical region(s)
2. Forms of transportation and communication available in that (those) region(s)
3. Consumer buying habits
a. Product-use patterns
b. Product feature preferences
c. Shopping habits
4. Distribution of the product
a. typical retail outlets
b. Product sales by other middlemen
5. Advertising and promotion
a. Advertising media usually used to reach your target market(s)
b. Sales promotions customarily used (sampling, coupons, etc.)
6. Pricing strategy
a. Customary markup
b. Types of discounts available
B. Compare and contrast your product and the competition’s product(s).
1. Competitor’s product(s)
a. Brand name
b. Features
c. Package
2. Competitor’s prices
3. Competitor’s promotion and advertising methods
4. Competitor’s distribution channels
C. Market size
1. Estimated industry sales for the planning year
2. Estimated sales for your company for the planning Year
D. Government participation in the marketplace
1. Ag.
The document provides guidance on strategies for selecting foreign markets and evaluating their potential. It discusses reactive strategies that select markets with past success, and proactive strategies that involve independent analysis of indicators. Key factors for evaluating market potential are identified as market size, growth, accessibility, economic stability, political climate, cultural climate, and others. Sources of data on countries and industries are also outlined. The document provides a framework to systematically research and compare markets based on weighted indicators to identify the best opportunities.
This document discusses several key topics in international marketing including major challenges to business today, the marketing mix, target markets and segmentation, marketing management philosophies, orientations towards marketing, international trade initiatives like the WTO and IBRD, and trade blocks. It also provides an overview of the international marketing planning process and essential elements of an international marketing plan.
This document discusses key concepts in marketing including markets, needs and wants, the marketing mix, target markets, positioning, segmenting customers, and marketing management philosophies. It also addresses challenges in business today like liberalization, technology advances, and globalization. International marketing is defined and the differences between domestic, international, and global marketing are outlined.
This chapter discusses identifying market opportunities through marketing information systems and research. It describes the elements of an information system, including general data on economics, social factors, politics, and technology, as well as more specific market and consumer information. Sources of global information are documented sources like government and international organization reports, as well as human sources like executives abroad and salespeople. Marketing research may also be needed to gather primary data through investigations, research studies, or continuous data collection. Conducting international marketing research presents challenges around research design, questionnaire design, data collection methods, and response rates.
PUBLIC_HEALTH_MARKETING AND STRATEGIES IN HEALTHAditiJain307041
This document outlines the key concepts of marketing. It begins by describing the transition from the industrial era to the informational era, where marketing and services became more prominent. It then defines marketing as investigating factors that influence the production and sale of goods from producer to consumer. The document outlines several tasks of marketing, including studying consumers and competitors. It describes different types of markets and factors that influence market segmentation. Finally, it discusses types of marketing and prices, noting marketing aims to understand demand and maximize profits.
This document discusses various sources of information available to entrepreneurs for identifying business opportunities, including general assistance resources, industry and market databases, and competitive intelligence on companies and products. It outlines sources such as SCORE, the U.S. Chamber of Commerce, Plunkett Research, Frost & Sullivan, and trade associations that provide market data, trends, and statistics. Government sources, search engines, and databases like Business Source Complete and Hoovers also supply company profiles and industry information.
Global marketing power point Andrew CreathAndrewCreath
This document discusses the key factors that marketers must assess when marketing on a global scale. It identifies four main aspects to analyze: 1) economic metrics like GDP, population growth, and income levels; 2) infrastructure and technologies; 3) governmental actions like tariffs and trade agreements; and 4) sociocultural factors using frameworks like Hofstede's cultural dimensions. The document also outlines strategies for global market entry and marketing. Overall, the document emphasizes that successful global marketing requires thorough research and understanding of target markets.
1. Market research is important for determining the best potential foreign markets for a company's products and informs them of the largest, fastest growing markets and market conditions.
2. Market research can use primary or secondary data sources, with primary being more tailored but expensive and secondary being less expensive but having limitations.
3. When conducting secondary research, the document recommends keeping up with world events influencing markets, analyzing trade statistics, and obtaining advice from experts to find useful secondary information.
This document discusses various participatory tools and methods for conducting sub-sector analysis and livelihood planning. Some key points:
- Sub-sector analysis identifies market opportunities for small and medium enterprises by studying supplier, processor, transporter and trader networks within a sector.
- Participatory workshops and focus groups bring together sector representatives to provide input for program design in a more streamlined way compared to in-depth consultant interviews.
- A variety of mapping, matrix and calendar tools are presented to facilitate participatory data collection and analysis of resources, markets, value chains, seasons and more from a community perspective.
- The outputs of participatory analyses can be used to identify priority sub-sectors, business services
This document discusses international marketing research. It begins by explaining that marketing research is needed to reduce uncertainty when expanding globally due to lack of country-specific information. The scope of international marketing research covers socioeconomic, political, market size/trends, and competitive factors. Conducting research across different world regions poses various issues related to factors like technology access and cultural differences.
Communication essay sample from assignmentsupport.com essay writing services https://writeessayuk.com/
1. Intercultural communication is important for international marketing success but can pose challenges if cultural differences are not understood and addressed.
2. Marketing supervisors play a key role in developing cultural awareness and ensuring effective intercultural communication within international marketing teams and with local customers.
3. Common issues that can arise include language barriers, differences in interaction and non-verbal communication styles, and lack of understanding of cultural values, norms and business practices.
The document discusses the PESTLE analysis framework used to analyze a company's external macro environment. PESTLE stands for Political, Economic, Socio-cultural, Technological, Legal, and Environmental factors. It provides examples of each type of factor and questions companies should consider like how political stability or new technologies could impact their industry. Demographic factors that affect target markets like age, income, and location are also discussed.
This document provides guidance on selecting foreign markets. It discusses reactive and proactive market selection strategies. Reactive strategies involve choosing markets with demonstrated success based on past sales or competitor activity. Proactive strategies involve independent analysis of global indicators, trade barriers, and other factors. A market selection model is proposed that rates and weights indicators like market size, growth, accessibility, economic stability, political climate, cultural climate, environment, and geography. Key indicators are defined for assessing potential foreign markets.
Market research the risk of inaccurate translation july 27th 2015 (2) 2-Robin -Ayoub-
This white paper is very interesting take on how misinterpreted language dialogue or survey information can lead to inaccurate product development/services. Marketers, Entrepreneurs, Product developers and anyone interested in reaching out to various demographic groups for opinion or information, should read this document.
Broad dissemination strategy of Census resultsPetteri Baer
The document discusses the broad dissemination strategy for census data and identifies different user groups and their needs. It notes that census data is needed by local administrations for infrastructure planning, researchers for analysis, businesses for market research, educational institutions for learning about societal trends, and NGOs for advocacy work. The document emphasizes developing services tailored to the different needs of user groups, collecting feedback, using data visualization tools, and ongoing engagement with users to ensure census data is accessible and useful.
The document discusses various factors in a company's marketing environment, including the microenvironment and macroenvironment. It describes key elements of the microenvironment like suppliers, marketing intermediaries, customers and competitors. It then explains factors in the macroenvironment such as demographic trends, economic conditions, natural environment, technological changes, and political/cultural influences. The document emphasizes how marketers must understand and respond proactively to changes in the various environmental factors.
This document provides guidance on how to conduct a market analysis. It explains that market research should be done before launching a new product or business to minimize risks and maximize chances of success. The document outlines secondary and primary sources of data to research, including government sources, trade associations, surveys, and focus groups. It provides a lengthy list of questions to consider answering through market research about the relevant market and industry.
Chapter 5 How Managers Use Balance of Payments Data – p.213Do.docxrobertad6
Chapter 5: How Managers Use Balance of Payments Data – p.213
Do some research on the items in the table below and see if you see a pattern with the various country’s economies:
1. What is the G7?
2. What is the E7?
G7 Countries
Continent where the country lies
GDP
Ease of Doing Business
1.
2.
3.
4.
5.
6.
7.
NOTE: When you find the GDP (Gross National Product) note the year – you may not have 2018 statistics. That is okay –find the latest data available. You may need to search for the Ranking of Ease of Doing Business – and then find the countries that make up the G7 or the E7.
NEXT PAGE!
E7 Countries
Continent where the country lies
GDP
Ease of Doing Business
1.
2.
3.
4.
5.
6.
7.
A. Compare the 2 groups of countries – explain your findings.
Globalization Effects on Country Institutions, People and Business
Chapter 3
Key Points for the Chapter
Economic development comprises positive economic growth and entails changes in a country’s political, economic, and cultural institutions, as well as in individual values, attitudes, and behaviors.
Economic development requires resources from public and private sectors, both internal and external.
Technology transfers by international corporations comprise manufacturing technologies, management organizations, and marketing know-how.
Intro: The Economic Development Process
Economic development is the progress countries make in living standards as they experience positive economic growth and the changes occurring in societal and cultural institutions and values as nations move toward more advanced stages of industrialization.
Economic progress demonstrates human progress, and more pragmatically, it keeps politicians in power, companies busy, and consumers (and voters) optimistic about the future.
Technology Transfers
International trade, investments, and global media have opened world markets up to a variety of modernizing influences.
In general terms, technology transfers occur as corporations enter new markets with products, technologies, lifestyles, and business methods developed in their home and other international markets.
Technology transfers first affect urban segments of developing countries where there are developed infrastructures and pocket of economically significant customers.
As media become commercialization and distribution channels are built into rural areas, greater proportions of developing-country populations come into contact with modernization influences.
4
Positive Effects
Positive effects occur as societies are exposed to broad varieties of products that make lives easier.
Convenience products such as packaged foods, and consumer durables such as refrigerators, radios, televisions, and stoves have positive effects on consumer lifestyles.
New technologies in manufacturing and distribution make products cheaper and more widely available. They provide employment opportunities for lo.
The document discusses various environmental sectors that influence businesses, including the economic, international, political, regulatory, social, technological, and supplier environments. It then provides an example environmental threat and opportunity profile (ETOP) for a bicycle company. The ETOP analyzes each sector and assesses whether its impact on the company is favorable, unfavorable, or neutral. For example, it finds that the economic, social, and technological environments present opportunities, while international and regulatory environments pose threats.
[133 Pages Report] Call center AI market size, analysis, trends, & forecasts. The global market for call center AI categorized by solution, service, computer platforms, deployment type, vertical and region.
[133 Pages Report] Call center AI market size, analysis, trends, & forecasts. The global market for call center AI categorized by solution, service, compute platforms, deployment type, vertical and region.
Global Health Economics and Outcomes Research (HEOR) Services Market Analysis...Insights10
The Global Health Economics and Outcomes Research (HEOR) Services Market is projected to grow from $1.5 Bn in 2022 to $3.6 Bn by 2030, registering a CAGR of 11.2% during the forecast period of 2022-2030. The market under study is anticipated to be dominated by North America. To get a detailed report, contact us at - info@insights10.com
Non-Tariff Measures - A Fresh Look at Trade Policy's New FrontierIra Tobing
This document provides an overview of a book titled "Non-Tariff Measures – A Fresh Look at Trade Policy’s New Frontier" edited by Olivier Cadot and Mariem Malouche. The book brings together recent work by young scholars drawing on original data to shed light on some of the key analytical and policy issues relating to non-tariff measures (NTMs). It examines the prevalence and complexity of NTMs, their effects on trade both as potential trade barriers and trade facilitators, and efforts by governments to improve NTM design and transparency. The book provides up-to-date information and analysis on NTMs to inform trade policy specialists and policymakers.
The document discusses how companies can collect marketing information and forecast demand. It describes the components of a marketing information system as including internal company records, marketing intelligence activities, and marketing research. Companies use internal records like sales data as well as marketing intelligence systems to gather external data on trends. The document also discusses factors in the macroenvironment that companies should monitor, such as demographic, economic, sociocultural, technological, and legal trends. It outlines several methods that companies can use to measure and forecast demand, including surveys, sales analysis, and expert opinions.
PEST Analysis TemplateOther than the four main headings, the.docxmattjtoni51554
PEST Analysis Template
Other than the four main headings, the questions and issues in the template below are examples and not exhaustive - add your own and
amend these prompts to suit your situation, the experience and skill level of whoever is completing the analysis, and what you aim to
produce from the analysis.
If Environmental is a more relevant heading than Economic, then substitute it. Ensure you consider the three additional aspects, such as :
Ecological, Legislative, and Industry Analysis.
The analysis can be converted into a more scientific measurement by scoring the items in each of the sections. There is are established good
or bad reference points - these are for you to decide. Scoring is particularly beneficial if more than one market is being analyzed, for the
purpose of comparing which market or opportunity holds most potential and/or obstacles. This is useful when considering business
development and investment options, i.e., whether to develop market A or B; whether to concentrate on local distribution or export;
whether to acquire company X or company Y., etc. If helpful when comparing more than one different market analysis, scoring can also be
weighted according to the more or less significant factors.
Subject of PEST analysis: (define the standpoint and market here)
Political
• ecological/environmental issues
• current legislation home market
• future legislation
• European/international legislation
• regulatory bodies and processes
• government policies
• government term and change
• trading policies
• funding, grants and initiatives
Economic
• home economy situation
• home economy trends
• overseas economies and trends
• general taxation issues
• taxation specific to product/services
• seasonality/weather issues
• market and trade cycles
• specific industry factors
• market routes and distribution trends
• home market lobbying/pressure groups
• international pressure groups
• Government type and stability
Freedom of press, rule of law and levels of
bureaucracy and corruption
Regulation and de-regulation trends
Social and employment legislation
Tax policy, and trade and tariff controls
Environmental and consumer-protection legislation
Likely changes in the political environment
How stable is the political environment?
Will government policy influence laws that
regulate or tax your business?
What is the government's position on marketing
ethics?
What is the government's policy on the economy?
Does the government have a view on culture and
religion?
Is the government involved in trading agreements
such
• customer/end-user drivers
• interest and exchange rates
• Economic growth trends (various countries),
Taxation,
Disposable income
Job growth/unemployment
Exchange rates
Tariffs
Inflation
Consumer confidence
Production levels.
Social
• lifestyle trends
• demographics
• consumer attitudes and opinions
• media views
• law changes affecting.
You will be doing a Health Policy Analysis Power Point on a releva.docxalisondakintxt
You will be doing a Health Policy Analysis Power Point on a relevant medical issue in the Metro Detroit Area. Choose ONE.
You must include 1-2 scholarly sources WITHING THE PAST 5 YEARS to support the BACKGROUND, LANDSCAPE, OPTIONS AND RECOMMEDATIONS. IF YOU THIS IS NOT INCLUDED I WILL ASK THAT YOU RE-DO THE ASSIGNMENT
SPEAKER NOTES ARE REQUIRED
Research a healthcare issue that has been identified in your local community. Develop a power point presentation with speaker notes. You will then use the power point during your Kaltura recording. Structure a health policy analysis presentation that addresses the following topics particular to your health problem.
· Problem Statement
· Background
· Landscape
· Options
· Recommendations
Problem statement: Defines the problem addressed in the analysis
Background: Provides factual information needed to understand the problem
Landscape: Reviews the various stakeholders and their concerns
Options: Describes and analyzes several options to address the problem
Recommendation: Offers one option as the best action to pursue
.
Which of the three major sociological approaches to understanding so.docxalisondakintxt
Which of the three major sociological approaches to understanding social problems related to work and the economy do you most prefer? Why?
Requirements (due Wednesday
before midnight):
Be Substantive.
Minimum of 250-words to 500-words (must have footnotes)
Must provide scholarly or current events in text citation (textbook, other scholarly/peer-reviewed sources found in the school's library database, internet sources ending in .gov or .edu; or newspapers) – Minimum of 2 references
Address current political climate and election
.
More Related Content
Similar to T H E C O U N T RY N O T E B O O K O U T L I N E C
Global marketing power point Andrew CreathAndrewCreath
This document discusses the key factors that marketers must assess when marketing on a global scale. It identifies four main aspects to analyze: 1) economic metrics like GDP, population growth, and income levels; 2) infrastructure and technologies; 3) governmental actions like tariffs and trade agreements; and 4) sociocultural factors using frameworks like Hofstede's cultural dimensions. The document also outlines strategies for global market entry and marketing. Overall, the document emphasizes that successful global marketing requires thorough research and understanding of target markets.
1. Market research is important for determining the best potential foreign markets for a company's products and informs them of the largest, fastest growing markets and market conditions.
2. Market research can use primary or secondary data sources, with primary being more tailored but expensive and secondary being less expensive but having limitations.
3. When conducting secondary research, the document recommends keeping up with world events influencing markets, analyzing trade statistics, and obtaining advice from experts to find useful secondary information.
This document discusses various participatory tools and methods for conducting sub-sector analysis and livelihood planning. Some key points:
- Sub-sector analysis identifies market opportunities for small and medium enterprises by studying supplier, processor, transporter and trader networks within a sector.
- Participatory workshops and focus groups bring together sector representatives to provide input for program design in a more streamlined way compared to in-depth consultant interviews.
- A variety of mapping, matrix and calendar tools are presented to facilitate participatory data collection and analysis of resources, markets, value chains, seasons and more from a community perspective.
- The outputs of participatory analyses can be used to identify priority sub-sectors, business services
This document discusses international marketing research. It begins by explaining that marketing research is needed to reduce uncertainty when expanding globally due to lack of country-specific information. The scope of international marketing research covers socioeconomic, political, market size/trends, and competitive factors. Conducting research across different world regions poses various issues related to factors like technology access and cultural differences.
Communication essay sample from assignmentsupport.com essay writing services https://writeessayuk.com/
1. Intercultural communication is important for international marketing success but can pose challenges if cultural differences are not understood and addressed.
2. Marketing supervisors play a key role in developing cultural awareness and ensuring effective intercultural communication within international marketing teams and with local customers.
3. Common issues that can arise include language barriers, differences in interaction and non-verbal communication styles, and lack of understanding of cultural values, norms and business practices.
The document discusses the PESTLE analysis framework used to analyze a company's external macro environment. PESTLE stands for Political, Economic, Socio-cultural, Technological, Legal, and Environmental factors. It provides examples of each type of factor and questions companies should consider like how political stability or new technologies could impact their industry. Demographic factors that affect target markets like age, income, and location are also discussed.
This document provides guidance on selecting foreign markets. It discusses reactive and proactive market selection strategies. Reactive strategies involve choosing markets with demonstrated success based on past sales or competitor activity. Proactive strategies involve independent analysis of global indicators, trade barriers, and other factors. A market selection model is proposed that rates and weights indicators like market size, growth, accessibility, economic stability, political climate, cultural climate, environment, and geography. Key indicators are defined for assessing potential foreign markets.
Market research the risk of inaccurate translation july 27th 2015 (2) 2-Robin -Ayoub-
This white paper is very interesting take on how misinterpreted language dialogue or survey information can lead to inaccurate product development/services. Marketers, Entrepreneurs, Product developers and anyone interested in reaching out to various demographic groups for opinion or information, should read this document.
Broad dissemination strategy of Census resultsPetteri Baer
The document discusses the broad dissemination strategy for census data and identifies different user groups and their needs. It notes that census data is needed by local administrations for infrastructure planning, researchers for analysis, businesses for market research, educational institutions for learning about societal trends, and NGOs for advocacy work. The document emphasizes developing services tailored to the different needs of user groups, collecting feedback, using data visualization tools, and ongoing engagement with users to ensure census data is accessible and useful.
The document discusses various factors in a company's marketing environment, including the microenvironment and macroenvironment. It describes key elements of the microenvironment like suppliers, marketing intermediaries, customers and competitors. It then explains factors in the macroenvironment such as demographic trends, economic conditions, natural environment, technological changes, and political/cultural influences. The document emphasizes how marketers must understand and respond proactively to changes in the various environmental factors.
This document provides guidance on how to conduct a market analysis. It explains that market research should be done before launching a new product or business to minimize risks and maximize chances of success. The document outlines secondary and primary sources of data to research, including government sources, trade associations, surveys, and focus groups. It provides a lengthy list of questions to consider answering through market research about the relevant market and industry.
Chapter 5 How Managers Use Balance of Payments Data – p.213Do.docxrobertad6
Chapter 5: How Managers Use Balance of Payments Data – p.213
Do some research on the items in the table below and see if you see a pattern with the various country’s economies:
1. What is the G7?
2. What is the E7?
G7 Countries
Continent where the country lies
GDP
Ease of Doing Business
1.
2.
3.
4.
5.
6.
7.
NOTE: When you find the GDP (Gross National Product) note the year – you may not have 2018 statistics. That is okay –find the latest data available. You may need to search for the Ranking of Ease of Doing Business – and then find the countries that make up the G7 or the E7.
NEXT PAGE!
E7 Countries
Continent where the country lies
GDP
Ease of Doing Business
1.
2.
3.
4.
5.
6.
7.
A. Compare the 2 groups of countries – explain your findings.
Globalization Effects on Country Institutions, People and Business
Chapter 3
Key Points for the Chapter
Economic development comprises positive economic growth and entails changes in a country’s political, economic, and cultural institutions, as well as in individual values, attitudes, and behaviors.
Economic development requires resources from public and private sectors, both internal and external.
Technology transfers by international corporations comprise manufacturing technologies, management organizations, and marketing know-how.
Intro: The Economic Development Process
Economic development is the progress countries make in living standards as they experience positive economic growth and the changes occurring in societal and cultural institutions and values as nations move toward more advanced stages of industrialization.
Economic progress demonstrates human progress, and more pragmatically, it keeps politicians in power, companies busy, and consumers (and voters) optimistic about the future.
Technology Transfers
International trade, investments, and global media have opened world markets up to a variety of modernizing influences.
In general terms, technology transfers occur as corporations enter new markets with products, technologies, lifestyles, and business methods developed in their home and other international markets.
Technology transfers first affect urban segments of developing countries where there are developed infrastructures and pocket of economically significant customers.
As media become commercialization and distribution channels are built into rural areas, greater proportions of developing-country populations come into contact with modernization influences.
4
Positive Effects
Positive effects occur as societies are exposed to broad varieties of products that make lives easier.
Convenience products such as packaged foods, and consumer durables such as refrigerators, radios, televisions, and stoves have positive effects on consumer lifestyles.
New technologies in manufacturing and distribution make products cheaper and more widely available. They provide employment opportunities for lo.
The document discusses various environmental sectors that influence businesses, including the economic, international, political, regulatory, social, technological, and supplier environments. It then provides an example environmental threat and opportunity profile (ETOP) for a bicycle company. The ETOP analyzes each sector and assesses whether its impact on the company is favorable, unfavorable, or neutral. For example, it finds that the economic, social, and technological environments present opportunities, while international and regulatory environments pose threats.
[133 Pages Report] Call center AI market size, analysis, trends, & forecasts. The global market for call center AI categorized by solution, service, computer platforms, deployment type, vertical and region.
[133 Pages Report] Call center AI market size, analysis, trends, & forecasts. The global market for call center AI categorized by solution, service, compute platforms, deployment type, vertical and region.
Global Health Economics and Outcomes Research (HEOR) Services Market Analysis...Insights10
The Global Health Economics and Outcomes Research (HEOR) Services Market is projected to grow from $1.5 Bn in 2022 to $3.6 Bn by 2030, registering a CAGR of 11.2% during the forecast period of 2022-2030. The market under study is anticipated to be dominated by North America. To get a detailed report, contact us at - info@insights10.com
Non-Tariff Measures - A Fresh Look at Trade Policy's New FrontierIra Tobing
This document provides an overview of a book titled "Non-Tariff Measures – A Fresh Look at Trade Policy’s New Frontier" edited by Olivier Cadot and Mariem Malouche. The book brings together recent work by young scholars drawing on original data to shed light on some of the key analytical and policy issues relating to non-tariff measures (NTMs). It examines the prevalence and complexity of NTMs, their effects on trade both as potential trade barriers and trade facilitators, and efforts by governments to improve NTM design and transparency. The book provides up-to-date information and analysis on NTMs to inform trade policy specialists and policymakers.
The document discusses how companies can collect marketing information and forecast demand. It describes the components of a marketing information system as including internal company records, marketing intelligence activities, and marketing research. Companies use internal records like sales data as well as marketing intelligence systems to gather external data on trends. The document also discusses factors in the macroenvironment that companies should monitor, such as demographic, economic, sociocultural, technological, and legal trends. It outlines several methods that companies can use to measure and forecast demand, including surveys, sales analysis, and expert opinions.
PEST Analysis TemplateOther than the four main headings, the.docxmattjtoni51554
PEST Analysis Template
Other than the four main headings, the questions and issues in the template below are examples and not exhaustive - add your own and
amend these prompts to suit your situation, the experience and skill level of whoever is completing the analysis, and what you aim to
produce from the analysis.
If Environmental is a more relevant heading than Economic, then substitute it. Ensure you consider the three additional aspects, such as :
Ecological, Legislative, and Industry Analysis.
The analysis can be converted into a more scientific measurement by scoring the items in each of the sections. There is are established good
or bad reference points - these are for you to decide. Scoring is particularly beneficial if more than one market is being analyzed, for the
purpose of comparing which market or opportunity holds most potential and/or obstacles. This is useful when considering business
development and investment options, i.e., whether to develop market A or B; whether to concentrate on local distribution or export;
whether to acquire company X or company Y., etc. If helpful when comparing more than one different market analysis, scoring can also be
weighted according to the more or less significant factors.
Subject of PEST analysis: (define the standpoint and market here)
Political
• ecological/environmental issues
• current legislation home market
• future legislation
• European/international legislation
• regulatory bodies and processes
• government policies
• government term and change
• trading policies
• funding, grants and initiatives
Economic
• home economy situation
• home economy trends
• overseas economies and trends
• general taxation issues
• taxation specific to product/services
• seasonality/weather issues
• market and trade cycles
• specific industry factors
• market routes and distribution trends
• home market lobbying/pressure groups
• international pressure groups
• Government type and stability
Freedom of press, rule of law and levels of
bureaucracy and corruption
Regulation and de-regulation trends
Social and employment legislation
Tax policy, and trade and tariff controls
Environmental and consumer-protection legislation
Likely changes in the political environment
How stable is the political environment?
Will government policy influence laws that
regulate or tax your business?
What is the government's position on marketing
ethics?
What is the government's policy on the economy?
Does the government have a view on culture and
religion?
Is the government involved in trading agreements
such
• customer/end-user drivers
• interest and exchange rates
• Economic growth trends (various countries),
Taxation,
Disposable income
Job growth/unemployment
Exchange rates
Tariffs
Inflation
Consumer confidence
Production levels.
Social
• lifestyle trends
• demographics
• consumer attitudes and opinions
• media views
• law changes affecting.
Similar to T H E C O U N T RY N O T E B O O K O U T L I N E C (20)
You will be doing a Health Policy Analysis Power Point on a releva.docxalisondakintxt
You will be doing a Health Policy Analysis Power Point on a relevant medical issue in the Metro Detroit Area. Choose ONE.
You must include 1-2 scholarly sources WITHING THE PAST 5 YEARS to support the BACKGROUND, LANDSCAPE, OPTIONS AND RECOMMEDATIONS. IF YOU THIS IS NOT INCLUDED I WILL ASK THAT YOU RE-DO THE ASSIGNMENT
SPEAKER NOTES ARE REQUIRED
Research a healthcare issue that has been identified in your local community. Develop a power point presentation with speaker notes. You will then use the power point during your Kaltura recording. Structure a health policy analysis presentation that addresses the following topics particular to your health problem.
· Problem Statement
· Background
· Landscape
· Options
· Recommendations
Problem statement: Defines the problem addressed in the analysis
Background: Provides factual information needed to understand the problem
Landscape: Reviews the various stakeholders and their concerns
Options: Describes and analyzes several options to address the problem
Recommendation: Offers one option as the best action to pursue
.
Which of the three major sociological approaches to understanding so.docxalisondakintxt
Which of the three major sociological approaches to understanding social problems related to work and the economy do you most prefer? Why?
Requirements (due Wednesday
before midnight):
Be Substantive.
Minimum of 250-words to 500-words (must have footnotes)
Must provide scholarly or current events in text citation (textbook, other scholarly/peer-reviewed sources found in the school's library database, internet sources ending in .gov or .edu; or newspapers) – Minimum of 2 references
Address current political climate and election
.
Throughout the course we have examined that the African American com.docxalisondakintxt
Throughout the course we have examined that the African American communities have changed drastically as more Americans have become aware of the injustices faced by millions of people of color. Analyzing African American history, examine the historical processes that led to Black Lives Matters.
.
Understanding Culture
Food, Faith, & Culture
Dr. Fred Foy Strang
For this exercise you are conducting anthropological “field research” through participation,
participant observation, and data recording. This is a simple foray into the field so it does not
include a formal literature review or establishment of hypotheses. Our task is simply to
experience and reflect upon a ‘hands-on’ opportunity for actual observation, data recording, and
preliminary analysis.
Food is an important part of everyone’s culture. Food is also connected to religious
observance and spiritual ritual for many different faiths, including Christianity, Judaism,
Islam, Hinduism and Buddhism. The role of food in cultural practices and religious beliefs is
complex and varies among individuals and communities.
Focus on the Issue (Food, Faith, & Culture)
• To examine local and non-indigenous cultural influences reflected at various at public
eateries?
• To discover where these distinctives find convergence or how local culture is
reflected in the eatery/food.
• To observe social dynamics and cultural practices in public eateries and postulate
connections to local culture and/or religion.
Focus on Observation
What are the surroundings? What are people wearing? What language(s)/dialect(s) is/are
spoken? What customs are observed? Who is involved in these customs? What do you
notice about the participants (workers/owners/customers).
Focus on Interaction
Who is serving you? What do you observe about their work? Are their other people
involved in the establishment? What are their roles? You are encouraged to engage in ‘non-
directive interviewing’ on the topic of food and its relationship to culture & religion. (This is
simply getting a responder to talk and converse about a certain subject as opposed to
‘directive interviewing’ which asks specific questions or utilizes surveys.)
Focus on Participation
Place an order for something to eat. How is the food you ordered and will eat related to the
cultural influences you are observing? How do you pay for your food and recognize the
service you received?
Focus on Analysis
(This will be a minimum of 4 double spaced pages and a maximum of 7).
Document your research in a formal report format. Include in your analysis preliminary
answers to the initial issues. Finally, postulate a relationship between food, culture and faith.
What questions require further research? What kind of research might that be?
.
The Elderly populationPowerPoint Presentation.Discuss the as.docxalisondakintxt
The Elderly population
PowerPoint Presentation.
Discuss the aspects of your chosen vulnerable population.
Discuss the reason why is this group considered vulnerable.
Discuss what are the most common communicable diseases in this population, and why.
Discuss barriers to healthcare and access to care for your vulnerable population.
Use information technology to identify resources that will improve health outcomes of the vulnerable population.
Examine evidence based practices that improve health outcomes of the vulnerable population.
Discuss how the issues this group is facing relates to the community/public health nursing.
Minimum 10/maximum 15 slides, including speaker notes, excluding the title and reference slides.
.
The leader of your organization just resigned because they were arre.docxalisondakintxt
The leader of your organization just resigned because they were arrested. You are now in charge of guiding the organization through the process of picking a new leader. Which model of leadership will you pick and why? Make the case for one by comparing and contrasting with the others. 5-7 scholarly sources.
.
The Star Model™The Star Model™ framework for organization .docxalisondakintxt
The Star Model™
The Star Model™ framework for organization design is the foundation on which a
company bases its design choices. The framework consists of a series of design policies
that are controllable by management and can influence employee behavior.
The policies are the tools with which management must become skilled in order
to shape the decisions and behaviors of their organizations effectively.
POLICIES STRATEGIES
They are general statements
that guide organizational
decision-making.
They are specific plans made
to achieve specific goals.
They don´t require action plan. They require action plan.
They are standing plans made
for repetitive activities.
They are single use plan made
for non- repetitive activities.
They are guidelines to
managerial action and decision
making.
They guide commitment of
organizational resources in a
specific direction.
They are made for smooth
conduct of the organization as
a whole.
The are made for achieve a
specific objective.
Strategies and Policies:
Both strategies and policies help to make decisions to achieve
organisational goals.
Clear strategies and policies provide right direction and guidance to organizational goals and plans.
The Star Model™
Strategy.
Strategy is the company’s formula for winning. The company’s strategy specifies:
goals and objectives, values, missions, and the basic direction of the company.
The strategy specifically delineates the products or services to be provided, the
markets to be served, and the value to be offered to the customer. It also specifies
sources of competitive advantage.
Area Description
Specialization.
It refers to the type and numbers of job specialties used in
performing the work.
Shape.
It refers to the number of people constituting the
departments (that is, the span of control) at each level of the
structure.
Distribution of power.
In its vertical dimension, refers to the classic issues of
centralization or decentralization. In its lateral dimension, it
refers to the movement of power to the department dealing
directly with the issues critical to its mission.
Departmentalization.
Is the basis for forming departments at each level of the
structure. The standard dimensions include functions,
products, workflow processes, markets, customers, geography.
The Star Model™
Structure.
The structure of the organization determines the placement of power and authority
in the organization. Structure policies fall into four areas:
The Star Model™
Processes.
-Information and decision processes cut across the organization’s structure.
-Management processes are both vertical and horizontal.
Horizontal Processes.Vertical Processes.
VP allocate the scarce resources of
funds and talent. Vertical processes
are usually business planning and
budgeting processes.
HP are designed around the workflow,
such as new product development or the
entry and fulfillment of a customer
order.
The Star Model™
Rewards.
Th.
STUDENT REPLIESDISCUSSION 2STUDENT REPLY #1 Darlene Milan On.docxalisondakintxt
STUDENT REPLIES
DISCUSSION 2
STUDENT REPLY #1 Darlene Milan
One major technological advancement I think will affect profiling practices in the future is CGT (Criminal Geographic Targeting). CGT is a computerized geographic profiling technique used in police investigations of complex serial crimes (Rossmo, 1995). A criminal analysis technique that uses the locations of a connected series of crime sites to determine the most probable area of the offender's residence. According to Rossmo, geography plays an important role in the offender's selection of suitable victims, which is why this program will be important in the future. The CGT produces a map showing specific details, for example, patrol saturation, grid and area searches, police information and record systems, outside agency databases, and zip code prioritization. This process includes investigation reports, witness statements, autopsy reports, and psychological profiles (1995). In addition, a detailed examination of a crime scene, interviews with lead investigators, crime analysts, and demographic data (Holmes & Holmes, 2004).
The computer revolution has arrived in our world and is becoming the next major advance in our arsenal of weapons against crime. The computer revolution has dramatically influenced the criminal justice system and is used to track crimes and criminals. The future of computerized monitoring, for example, is that of the Drug Enforcement Administration (DEA), which uses a tracking system called the Drug Abuse Warning Network (DAWN). In addition, computerized profiling may soon help law enforcement personnel define efficiently the types of personalities associated with violent crimes such as murder, rape, and serial murder (Holmes & Holmes, 2004).
References
Holmes, R. M., & Holmes, S. T. (2009). Profiling violent crimes: An investigative tool (4th ed.). Thousand Oaks, CA: Sage Publications, Inc.
STUDENT REPLY #2 Shaquanta Frazier
I think the technology advancements in criminal profiling in the future and I do believe that GPS and Drones will be more effective in the future because with GPS it can give the location of the suspect, it helps with high-speed chases, and it even help the law enforcement where the victim was last seen through their cellphones tower and GPS systems. GIS systems help with keeping track of police vehicles and give the department their location at any time. Drones give more adapt process of the suspect and it can help you cover more area to help in locating the suspect, give you more details of crime and help in finding evidence that law enforcement missed during their first investigation. Drones can reach harder places and can be beneficial to the crime scene.
References:
Legal Technology Advancements for the Criminal Justice System
Legal technology for the criminal justice system has evolved and allow them to work more efficiently. Learn more about the new legal tech.
Practice Panther
Significance Test
A significance test (hyp.
the elderly populationIdentify a vulnerable population or a comm.docxalisondakintxt
the elderly population
Identify a vulnerable population or a community health issue and use what you have learned during this course using EBP to guide health technology, community resources, screening, outreach, referral and follow up to improve health outcomes in the community.
Must address all of the topics.
At least 200 words minimum 350 words maximum.
APA format, including a minimum of two references within a 5 year span.
.
TECH460Module 2Organization Profile and Problem Statement.docxalisondakintxt
TECH460
Module 2
Organization Profile and Problem Statement
RubricCriteriaTotalSelection of Organization 30Identification of products and services40Analysis of potential improvements40Problem statement40Total150
The Organization
Coca Cola was founded in 1892 by John Pemberton.
Coca Cola does sell 2800 products in more than 200 countries.
It is one of the largest corporation in USA and biggest distributor of beverage in the world.
In 1978 , Coca Cola was the only company allowed to sell cold packaged in China.
Coca Cola invest heavily in the betterment of their corporation and keeping the employees up to date.
Still Coca Cola has got a lot of issues that they need to take into consideration.
Products and Services
Coca Cola Market, manufacture and sell rea, coffee, plant based drinks, juice dairy, sports drinks, water, soft drinks, finished beverages and concentrated syrups.
The product is available in more than 200 territories and countries.
Some of the most prominent drinks in the company includes.
Sprite
Vitamin WATER
Fuze Tea
Gold Peak Teas
Smartwater
Areas for Improvement with Technology
Dealing with rivals
Continuous market research using high technologies.
Continuous competitor analysis using AI or ML.
Integration of Customer Focus
Incorporating CRM using technology can enhance customer focus.
Management can effectively communicate with customers.
Sales promotion
Improving sales promotion using blockchain technology.
Using IoT for sales promotion.
Supplier Relationship Management
Using SRM software for managing supplier relationships.
Problem Statement
Coca Cola Company needs to focus on incorporating technology to enhance customer focus.
It is possible that incorporating CRM, also known as customer relationship management, into daily technical operations can help the company in becoming more customer-focused. It refers to a system that enables businesses to control their interactions with customers.
For instance, Coca-Cola may achieve this aim by implementing customer relationship management software. This would enable management to communicate with customers more successfully.
The management of the company will be able to identify consumer complaints more quickly, which will allow them to quickly and effectively address these problems.
With the combination of Internet of Things IoT and CRM, Coca-Cola Company can collect the customer data in a more efficient and effective way.
References
Li, B., & Li, Y. (2017). Internet of things drives supply chain innovation: A research framework. International Journal of Organizational Innovation, 9(3), 71-92.
Chin, J., Callaghan, V., & Allouch, S. B. (2019). The Internet-of-Things: Reflections on the past, present and future from a user-centered and smart environment perspective. Journal of Ambient Intelligence and Smart Environments, 11(1), 45-69.
De Cremer, D., Nguyen, B., & Simkin, L. (2017). The integrity challenge of the Internet-of-Things (IoT): on understanding its dark .
Step 1Select ONE of the following viral agents for your assignme.docxalisondakintxt
Step 1
Select ONE of the following viral agents for your assignment.
Human papillomavirus, Influenza A, Hepatitis B, Rotavirus, Norovirus, Varicella-zoster, Ebola, Zika virus, West Nile virus
Step 2
Research the chosen viral agent to examine the anatomical structures and diseases associated with it.
Step 3
Using the template below, answer the following:
Where the organism is normally found and how is it spread?
What are the virulence factors of the organism?
What are the symptoms and incubation period of the infection caused by the organism?
How would you diagnose an infection caused by the organism?
Describe how the organism infects different organs and how the immune system responds to infection.
What is the current treatment plan for the infections caused by the organism and the treatment success rate?
What populations are most at risk for infection?
What environments and sources are associated with the organism?
What are some public health implications of the infection caused by the agent?
What precautions can the public take to prevent infections?
Assignment File(s)
Unit 3 Virus Template
[Word document
.
The Christianity ReligionAdiesa BurgessD.docxalisondakintxt
The Christianity Religion
Adiesa Burgess
Dr. Mixon
PSYC-401
11 November 2022
The Christianity Religion
Christianity is the largest religion in the world. It involves a large number of people globally who adhere to it. The religion has a number of customs and tenets that have to do with dying, bereavement, rites of grieving, burial and cremation. One of the most active areas of inquiry worldwide has been attempting to comprehend how different religions view death. This subject is significant since everyone must undergo death at some point in their lives. Students that are studying religion and culture will find this information useful. Additionally, this information will be extremely helpful to anyone who is interested in Christianity or, more specifically, death.
Christians consider that a person's physical existence begins at birth and ends at death. They have a steadfast conviction that there is only one journey through this world, and it ends in death. Christians believe that each person only experiences death once during their lifetime and that it can happen to anyone at any time. Anyone can die, regardless of their age or gender; in other words, whether you're young or old, male or female, you must pass away. They hold the view that God, their heavenly and spiritual father, decides who lives and who dies as well as planning everyone's death (Vail III & Soenke 2018). They refer to death as God's will, which they are obligated to accept despite their heart desires. They believe there is life after death. They hold the view that after passing away, the souls of the deceased begin a new existence.
Undoubtedly, one of the most frequently discussed subjects in literature is death. Themes like pain and grief, love, perseverance, illness, and immortality are frequently depicted in combination with death and are hence closely tied to it. Death typically has themes of pain and grief, particularly when it affects persons who were close to the departed. Mourning stems from suffering and grief (Vail III & Soenke 2018). Mourning is the sentiment of sadness for another person's passing. Christians believe that after a death, the bereaved person's immediate family should get together and grieve with them. They view it as something that has an impact on society as a whole. They pray for God to comfort the family members during the period of grieving. They also give God, who they believe is in charge of the departed, the soul of the individual who has passed away.
Once an individual has passed away a ceremony is carried out to celebrate the life of the deceased person, a funeral ceremony. Some of the ceremonies are held publicly or privately depending on the choice of the family members. During the ceremony, they share about the person’s life and bury their body. After the funeral ceremony, the body is either buried or cremated. Burring involves covering the body underground while cremation involves burning the body into ashes. Death is a stage.
Review the term Significance Test in the Statistics Visual Learner.docxalisondakintxt
Review the term Significance Test in the "Statistics Visual Learner" media piece.
When a newspaper or magazine article reports the results of a study and draws a conclusion without also reporting whether the results are statistically significant, what are the possible reasons for doing so? How seriously should you take the conclusion offered in such a study? Discuss.
.
Research Paper PresentationWith the information you gathered.docxalisondakintxt
Research Paper Presentation
With the information you gathered for your Research Paper, you will now create an intriguing visual presentation and present it to the class.
Presentation should include following slides-
Introduction (1 slide)
literature review (2 slide)
Analysis of the literature (1slide)
Discussion paragraphs 1, 2, 3 (2 slide)
Conclusion (1slide)
Title page and reference list (2 slides)
Your presentation should be between 5-7 minutes long; practice it several times beforehand!
.
Step 1 You are a registered nurse who works with wound-care patien.docxalisondakintxt
Step 1
You are a registered nurse who works with wound-care patients. J. S. is a 34-year-old woman who had a mastectomy six weeks ago. She developed a staph infection, and the surgical site was debrided as part of the treatment.
You now care for J. S. at her home and photograph her wound. The photos are sent to the multidisciplinary care team at the wound center. The team makes changes in the treatment plan based on your assessment and photographs of the wound. A physician in a nearby state also has a weekly video conference with J. S. about the plan of care.
.
Objectives Unacceptable Below Average Acceptable Above Average.docxalisondakintxt
Objectives Unacceptable Below Average Acceptable Above Average Exemplary Score
0 Points 20 Points
Student did not make any
post in the discussion board
Student posts were on time
0 Points 5 Points 10 Points 15 Points 20 Points
No reference to any course
reading
Makes reference to
assigned readings; attempts
to cite the source
Makes references to course
and/or outside reading
material but citations do not
conform to an acceptable
citation format
Refers to and properly cites
in APA format course and/or
outside reading in initial
posting only
Refers to and properly cites
in APA format either course
materials or external
readings in initial posts and
responses
0 Points 5 Points 10 Points 15 Points 20 Points
No postings for which to
evaluate language and
grammar
Poorly written initial posting
and responses including
frequent spelling, structure,
and/or grammar errors
Communicates in friendly,
courteous, and helpful
manner with some spelling,
grammatical, and/or
structural errors
Contributes valuable
information with minor
grammatical or structural
errors
No spelling, structure, or
grammar errors in any
posting; Contributes to
discussion with clear,
concise comments
0 Points 5 Points 10 Points 15 Points 20 Points
No initial posting
Response was not on topic,
the message was unrelated
to assignment, and post was
less than 150 words
The initial posting did not
adequately address the
question posed in the forum;
superficial thought and
preparation
Initial posting demonstrates
sincere reflection and
answers most aspects of the
forum; full development
Initial posting reveals a solid
understanding of all aspects
of the task; uses factually
and relevand information;
and the length of the posting
is at least 150 words
0 Points 5 Points 10 Points 15 Points 20 Points
Student did not participate in
this forum
Student participated on but
did not respond to other
student posts
Student participated but only
responded to one
Student participated and
commented on two other
student's posts
Student actively
participated, responded to at
least two other students'
posts, and replied to other
students' comments on their
original post.
Total Score 0
Frequency of
Participation
Reference to
Course Readings
Language and
Grammar
DISCUSSION FORUM RUBRIC
Timeliness of
Forum Posting
Quality of Initial
Posting
Module 6: Suicide
Suicide: Definition
An individual Act to cause his or her own death
(No one else is involved)
WITH
The Intention to Die
Suicide
• Suicide is one of the leading causes of death
in the world
o It is estimated that 700,000 people die of it each
year, with 31,000 suicides per year in the U.S.
alone
• Many more unsuccessfully attempt suicide
than actually succeed
o Such attempts are called “parasuicides”
Suicide
• It is difficult to obtain accurate figures on
suicide rates
o Many “accidents” may be inte.
Marketing Plan Analysis and Presentation Part 1– Rese.docxalisondakintxt
Marketing Plan Analysis and Presentation: Part 1– Research
Company Name: Meta
Brand Story:
Meta is a cutting-edge technology company that is focused on the growth of communities, virtual realities, and thriving businesses in the future. Their new brand name reflects their dedication to bringing the metaverse to life in the not-too-distant future. The corporation once went by the name Facebook, and it is well-known for owning a number of well-known social media platforms, including Facebook and Instagram, which it continues to do so well even now. Their slogan, "Connection is evolving, so are we," is meant to convey that they are committed to fulfilling their purpose of bringing people together through a variety of channels of online communication (Meta, 2022). The corporation provides both merchandise (virtual reality gear, for example) and access to online communities in which users may collaborate with one another by exchanging information, photographs, and other forms of content. In addition, Meta is putting its efforts into the development of future technologies that will increase the level of online interactions to a whole new level. Through continuous innovation, the company continues to pursue its mission which targets to bring people together(de Oliveira Santini et al., 2020). From its website the company has made clear its commitment to diversity by ensuring that its employees reflect the diverse users of its platforms. The company has indicated on its website that its values and principles include moving fast, being bold, focus on impact, build social value and be open(Meta, 2022). The rate at which Meta is innovating is nothing short of these values as the company is moving fast toward the future of social media.
Company Vision:
“Help bring the metaverse to life.”
Company Mission:
“Bring people together.”
Company Marketing Objectives:
Raise brand awareness
Promote unity and community
Provision of helpful services while generating profits
Company Marketing Strategies and Tactics:
In order for them to achieve these marketing goals, it is necessary for them to follow through with the plans and techniques that they have devised. Meta's mission is to keep people protected and out of harm's way through increased brand awareness (Kretschmer et al., 2020). When the organization starts to get more traction, Meta's plan to secure people's information will already be in place and ready to use (Meta, 2021). The partnership with spark foundry is one of the strategies that meta is utilizing. A media management agency, Spark Foundry helps in the advertising of companies through strategic thought leadership, media innovation, and cross-channel methods. In order to contribute toward the goal of fostering togetherness. Facebook's goal of making the world a better place is aligned with the community Meta project's goals. Meta intends to continue expanding its brand by participating in community activities (Kretschmer et al., 2020). They will co.
Learning Objectives By the end of this presentation, you will b.docxalisondakintxt
Learning Objectives: By the end of this presentation, you will be able to…
describe Loftus’ studies demonstrating how the power of suggestion plays a role in the misinformation effect and in creating false memories.
describe the history of unintentional memory manipulation in therapy; describe how memories might be intentionally manipulated to change present maladaptive behavior.
describe findings from the innocence project on the nature and rates of errors in eyewitness testimony.
describe cognitive processes that contribute to eyewitness error and how police procedures inadvertently capitalized on these processes.
Our Fallible Memories
I. The Power of Suggestion
A. To Alter Memories: The Misinformation Effect
Loftus & Palmer (1974)
B. To Create Memories: False Memories
Lost in the Shopping Mall
False Memories of Traumatic Events
C. To Alter Present Maladaptive Behavior: Better Parenting Though Lies
D. Meet the Expert:
Elizabeth Loftus
Our Fallible Memories
I. The Power of Suggestion
II. Errors in Eyewitness Testimony
A. Demo G. Wells’
Bomber On the Roof
B. nature and rates of error (from
the innocence project)
C. cognitive processes that contribute to eyewitness error
error at perception & attention: weapons focus
Our Fallible Memories
Weapons Focus (Stanny & Johnson, 2000)
I. The Power of Suggestion
II. Errors in Eyewitness Testimony
A. Demo G. Wells’
Bomber On the Roof
B. nature and rates of error (from
the innocence project)
C. cognitive processes that contribute to eyewitness error
error at perception & attention: weapons focus
error due to source monitoring: “sixpack” fosters familiarity at lineup
errors due to suggestion: assuming the perpetrator is present
errors due to construction: filling-in-the-blanks
D. Meet the Expert:
Scott Fraser
Our Fallible Memories
media1.mp4
image2.png
image3.png
image4.png
Learning Objectives: By the end of this presentation, you will be able to…
describe the various sources of information from which memories are constructed; identify the source responsible for constructing memory in Barlett’s “War of the Ghosts” study
explain how source misattribution in Jacoby’s “Famous Overnight Experiment” illustrates that memory is constructed from various sources.
define and describe the relationships among: expectations, schema, script and stereotype; explain how the “Office” and “Rumor” Studies demonstrate the role of expectancies in memory construction.
discuss memory construction in the broader context of challenges the mind must overcome and identify implication for false memories and confidence
Constructing Memories
I. Introduction
A. Createmem Astound Demo
B. A Classic Illustration: Bartlett’s (1932) “War of the Ghosts” Experiment
British participants read a Canadian Indian folktale…
over a period of time (u.
RACE, ETHNICITY, AND THE DEATH PENALTYConstitutionality.docxalisondakintxt
RACE, ETHNICITY, AND THE DEATH
PENALTY
Constitutionality
Public Opinion
Empirical Evidence
OVERVIEW
• Current statistics
• Who’s on death row?
• Constitutionality of capital punishment
• Supreme Court case law
• Public attitudes towards capital punishment
• Racialized support
• Empirical evidence of racial bias?
• Race of defendant
• Race of victim
• Contemporary issues
Virginia abolished the death
penalty in 2021.
Current state status:
• Death penalty = 24
• No death penalty = 23
• Governor imposed
moratorium = 3
Death Penalty Information Center, 2021
CAPITAL PUNISHMENT STATISTICS
• 1890-1984
• 5,726 executions – 54% (2,915) non-White
• Between 1976 and 2021 (post-Furman)
• 1,538 people executed
• 55.6% White, 34.3% Black, 8.4% Hispanic
• Five states have accounted for nearly two-thirds of all executions since 1977
• Texas, Virginia, Oklahoma, Florida, and Missouri
• 2,508 inmates under a death sentence as of April 1, 2021
• 98% male
• 42.37% White, 41.29% Black, 13.5% Latinx
• 51 females under a sentence of death in 2021
• 58.8% White, 23.5% Black; 11.7% Latina
BJS, 2021; Death Penalty Information Center, 2021
CONSTITUTIONALITY
• The Eighth Amendment of the U.S. Constitution prohibits “cruel and unusual punishments”
• Interpretations of cruel and unusual left up to the Supreme Court
• The Fourteenth Amendment provides equal protection of the law
• Legal challenges cite racial disparities in capital cases
• Furman v. Georgia (1972)
• Ruled the death penalty unconstitutional under existing administration practices
• Violation of Eighth and Fourteenth Amendments
• 5 to 4 decision; all 9 judges wrote separate opinions
• The death penalty was being applied in an arbitrary and capricious manner
• Little uniformity across states
• Lack of appropriate guidance for jurors informing when the sentence was appropriate
• The degree of discretion available opened the door for discrimination
• 3 of 5 judges in the majority cited racial discrimination in the application of the penalty
Walker et al., 2018
CONSTITUTIONALITY (CONT’D)
• Capital punishment was essentially illegal between 1972 and 1976
• Furman invalidated death penalty statutes in 39 states, DC, and the federal government
• Vacated 765 cases involving death row inmates
• Gregg v. Georgia (1976)
• Guided discretion statutes addressed the arbitrary and capricious concerns
• Requiring jurors to consider specific aggravating and mitigating circumstances sufficiently narrowed
the pool of death eligible cases
• Narrowed death-eligible offenses with mandatory death penalty ruled unconstitutional
• Coker v. Georgia (1977)
• Capital punishment for rape is unconstitutional
• Although not cited by the majority, between 1930 and the 1970s, 405 Black men were
executed in the South for rape, compared to 48 Whites
Walker et al., 2018
PUBLIC SUPPORT FOR CAPITAL PUNISHMENT
• Public opinion matters
• CJ actors weigh public opi.
Part 1 Major Events DocumentationScenario You visit a retail.docxalisondakintxt
Part 1: Major Events Documentation
Scenario: You visit a retail establishment, shop around, and finally carry several products to one of the point of sale (POS) terminals distributed openly around the store. You produce a credit card, the salesclerk processes the transaction, bags your goods, and hands you the receipt. On your way to the exit, a store employee asks to see your receipt and checks the contents of the store bag. Document each of the major events just described and explain them in terms of the PCI compliance standard. Include this report in your assignment.
Part 2: PCI Compliance
This part of the assignment will cover PCI. Please refer to the attached file in your responses.
Respond to and address the following in essay style:
1. Suppose HGA’s mainframe, depicted in Figure B-1, stored cardholder data in the private databases. What steps should be taken to protect that data in order to be PCI compliant?
2. HGA’s mainframe has network connectivity. Assuming that cardholder data is transmitted across these networks, describe how data should be protected in transmission.
3. Users are located at various sites connected to the HGA network. Suggest appropriate access controls to restrict unauthorized users from looking at cardholder data.
4. The PCI specification notes that all systems and network devices connected to a system that stores, transmits, or processes cardholder data is in scope and must comply with PCI specifications. To avoid having the whole network subject to PCI specifications, how would you segment the network to reduce the scope of compliance?
Assignment Requirements:
Submit your assignment in the usual double-spaced APA-styled report. At least four pages of material are expected beyond the title page, table of contents, abstract, and references page.
· Answers contain sufficient information to adequately answer the questions
· No spelling errors
· No grammar errors
CRSS Network Diagram
Copyright Rasmussen, Inc. 2013. Proprietary and Confidential.
1
1
image3.png
image5.png
FedRAMP Security Assessment Plan (SAP)
Third Party Assessment
Prepared by
<Your Name>
for
Country Roads Space Systems
&
NASA
CRSS Information Systems. Administration and Classified Networks
Version #.#
<DATE>
MOCK Plan
CRSS Information Systems. Administration and Classified Networks | Version #.# Date
Controlled Unclassified Information Page | 10
System Assessment Plan
Prepared by
Identification of Organization that Prepared this Document
Student NameEnter Your Name
Rasmussen Email AddressEnter Rasmussen Email Address
ClassEnter Class Name
Course and SemesterEnter Section Number and Semester
Prepared for
Identification of Cloud Service Provider
Organization NameNASA
Street Address300 E St. SW
Suite/Room/BuildingIA Office Floor 2
City, State ZipWashington DC 20546
Revision History
Date
Description
Version of SSP
Author<Date><Revision Description><Version><Author><Date><Revision Description><Versi.
Strategies for Effective Upskilling is a presentation by Chinwendu Peace in a Your Skill Boost Masterclass organisation by the Excellence Foundation for South Sudan on 08th and 09th June 2024 from 1 PM to 3 PM on each day.
A review of the growth of the Israel Genealogy Research Association Database Collection for the last 12 months. Our collection is now passed the 3 million mark and still growing. See which archives have contributed the most. See the different types of records we have, and which years have had records added. You can also see what we have for the future.
ISO/IEC 27001, ISO/IEC 42001, and GDPR: Best Practices for Implementation and...PECB
Denis is a dynamic and results-driven Chief Information Officer (CIO) with a distinguished career spanning information systems analysis and technical project management. With a proven track record of spearheading the design and delivery of cutting-edge Information Management solutions, he has consistently elevated business operations, streamlined reporting functions, and maximized process efficiency.
Certified as an ISO/IEC 27001: Information Security Management Systems (ISMS) Lead Implementer, Data Protection Officer, and Cyber Risks Analyst, Denis brings a heightened focus on data security, privacy, and cyber resilience to every endeavor.
His expertise extends across a diverse spectrum of reporting, database, and web development applications, underpinned by an exceptional grasp of data storage and virtualization technologies. His proficiency in application testing, database administration, and data cleansing ensures seamless execution of complex projects.
What sets Denis apart is his comprehensive understanding of Business and Systems Analysis technologies, honed through involvement in all phases of the Software Development Lifecycle (SDLC). From meticulous requirements gathering to precise analysis, innovative design, rigorous development, thorough testing, and successful implementation, he has consistently delivered exceptional results.
Throughout his career, he has taken on multifaceted roles, from leading technical project management teams to owning solutions that drive operational excellence. His conscientious and proactive approach is unwavering, whether he is working independently or collaboratively within a team. His ability to connect with colleagues on a personal level underscores his commitment to fostering a harmonious and productive workplace environment.
Date: May 29, 2024
Tags: Information Security, ISO/IEC 27001, ISO/IEC 42001, Artificial Intelligence, GDPR
-------------------------------------------------------------------------------
Find out more about ISO training and certification services
Training: ISO/IEC 27001 Information Security Management System - EN | PECB
ISO/IEC 42001 Artificial Intelligence Management System - EN | PECB
General Data Protection Regulation (GDPR) - Training Courses - EN | PECB
Webinars: https://pecb.com/webinars
Article: https://pecb.com/article
-------------------------------------------------------------------------------
For more information about PECB:
Website: https://pecb.com/
LinkedIn: https://www.linkedin.com/company/pecb/
Facebook: https://www.facebook.com/PECBInternational/
Slideshare: http://www.slideshare.net/PECBCERTIFICATION
Introduction to AI for Nonprofits with Tapp NetworkTechSoup
Dive into the world of AI! Experts Jon Hill and Tareq Monaur will guide you through AI's role in enhancing nonprofit websites and basic marketing strategies, making it easy to understand and apply.
हिंदी वर्णमाला पीपीटी, hindi alphabet PPT presentation, hindi varnamala PPT, Hindi Varnamala pdf, हिंदी स्वर, हिंदी व्यंजन, sikhiye hindi varnmala, dr. mulla adam ali, hindi language and literature, hindi alphabet with drawing, hindi alphabet pdf, hindi varnamala for childrens, hindi language, hindi varnamala practice for kids, https://www.drmullaadamali.com
Thinking of getting a dog? Be aware that breeds like Pit Bulls, Rottweilers, and German Shepherds can be loyal and dangerous. Proper training and socialization are crucial to preventing aggressive behaviors. Ensure safety by understanding their needs and always supervising interactions. Stay safe, and enjoy your furry friends!
Physiology and chemistry of skin and pigmentation, hairs, scalp, lips and nail, Cleansing cream, Lotions, Face powders, Face packs, Lipsticks, Bath products, soaps and baby product,
Preparation and standardization of the following : Tonic, Bleaches, Dentifrices and Mouth washes & Tooth Pastes, Cosmetics for Nails.
This presentation includes basic of PCOS their pathology and treatment and also Ayurveda correlation of PCOS and Ayurvedic line of treatment mentioned in classics.
This presentation was provided by Steph Pollock of The American Psychological Association’s Journals Program, and Damita Snow, of The American Society of Civil Engineers (ASCE), for the initial session of NISO's 2024 Training Series "DEIA in the Scholarly Landscape." Session One: 'Setting Expectations: a DEIA Primer,' was held June 6, 2024.
How to Build a Module in Odoo 17 Using the Scaffold MethodCeline George
Odoo provides an option for creating a module by using a single line command. By using this command the user can make a whole structure of a module. It is very easy for a beginner to make a module. There is no need to make each file manually. This slide will show how to create a module using the scaffold method.
How to Build a Module in Odoo 17 Using the Scaffold Method
T H E C O U N T RY N O T E B O O K O U T L I N E C
1. T H E C O U N T RY N O T E B O O K O U T L I N E
Cultural Analysis
Economic Analysis
Market Audit and Competitive Market Analysis
Preliminary Marketing Plan
Country Notebook
THE COUNTRY NOTEBOOK—A GUIDE FOR
DEVELOPING A MARKETING PLAN
The fi rst stage in the planning process is a preliminary
country
analysis. The marketer needs basic information to evaluate a
coun-
try market’s potential, identify problems that would eliminate a
country from further consideration, identify aspects of the coun-
try’s environment that need further study, evaluate the
components
of the marketing mix for possible adaptation, and develop a
stra-
tegic marketing plan. One further use of the information
collected
in the preliminary analysis is as a basis for a country notebook.
Many companies, large and small, have a country notebook
for each country in which they do business. The country
notebook
2. contains information a marketer should be aware of when
making
decisions involving a specifi c country market. As new informa-
tion is collected, the country notebook is continually updated by
the country or product manager. Whenever a marketing decision
is made involving a country, the country notebook is the fi rst
data-
base consulted. New-product introductions, changes in
advertising
programs, and other marketing program decisions begin with the
country notebook. It also serves as a quick introduction for new
personnel assuming responsibility for a country market.
This section presents four separate guidelines for collection
and analysis of market data and preparation of a country
notebook:
(1) guideline for cultural analysis, (2) guideline for economic
analysis, (3) guideline for market audit and competitive
analysis,
and (4) guideline for preliminary marketing plan. These
guidelines
suggest the kinds of information a marketer can gather to
enhance
planning.
The points in each of the guidelines are general. They are de-
signed to provide direction to areas to explore for relevant data.
In each guideline, specifi c points must be adapted to refl ect a
company’s products and/or services. The decision as to the
appro-
priateness of specifi c data and the depth of coverage depends
on
company objectives, product characteristics, and the country
mar-
ket. Some points in the guidelines are unimportant for some
coun-
tries or some products and should be ignored.
3. I. CULTURAL ANALYSIS
The data suggested in the cultural analysis include
information that helps the marketer make market planning
decisions. However, its application extends beyond product
and market analysis to being an important source of
information for someone interested in understanding business
customs and other important cultural features of the country.
The information in this analysis must be more than a
collection of
facts. Whoever is responsible for the preparation of this mate -
rial
should attempt to interpret the meaning of cultural information.
That is, how does the information help in understanding the
effect
on the market? For example, the fact that almost all the popula-
tions of Italy and Mexico are Catholic is an interesting statistic
but
not nearly as useful as understanding the effect of Catholicism
on
values, beliefs, and other aspects of market behavior.
Furthermore, even though both countries are predominantly
Catholic, the influence of their individual and unique
interpretation
and practice of Catholicism can result in important differences
in
market behavior.
I. Introduction
Include short profi les of the company, the product to be
exported, and the
country with which you wish to trade.
II. Brief discussion of the country’s relevant history
III. Geographical setting
4. A. Location
B. Climate
C. Topography
IV. Social institutions
A. Family
1. The nuclear family
2. The extended family
3. Dynamics of the family
a. Parental roles
b. Marriage and courtship
4. Female/male roles (changing or static?)
B. Education
1. The role of education in society
a. Primary education (quality, levels of development, etc.)
b. Secondary education (quality, levels of development, etc.)
c. Higher education (quality, levels of development, etc.)
2. Literacy rates
C. Political system
1. Political structure
2. Political parties
3. Stability of government
4. Special taxes
5. Role of local government
Guideline
D. Legal system
5. 1. Organization of the judiciary system
2. Code, common, socialist, or Islamic-law country?
3. Participation in patents, trademarks, and other conventions
E. Social organizations
1. Group behavior
2. Social classes
3. Clubs, other organizations
4. Race, ethnicity, and subcultures
F. Business customs and practices
V. Religion and aesthetics
A. Religion and other belief systems
1. Orthodox doctrines and structures
2. Relationship with the people
3. Which religions are prominent?
4. Membership of each religion
5. Any powerful or infl uential cults?
B. Aesthetics
1. Visual arts (fi ne arts, plastics, graphics, public art, colors,
etc.)
2. Music
3. Drama, ballet, and other performing arts
4. Folklore and relevant symbols
VI. Living conditions
A. Diet and nutrition
1. Meat and vegetable consumption rates
2. Typical meals
3. Malnutrition rates
4. Foods available
B. Housing
6. 1. Types of housing available
2. Do most people own or rent?
3. Do most people live in one-family dwellings or with other
families?
C. Clothing
1. National dress
2. Types of clothing worn at work
D. Recreation, sports, and other leisure activities
1. Types available and in demand
2. Percentage of income spent on such activities
E. Social security
F. Healthcare
VII. Language
A. Offi cial language(s)
B. Spoken versus written language(s)
C. Dialects
VIII. Executive summary
After completing all of the other sections, prepare a two-page
(maximum length)
summary of the major points and place it at the front of the
report. The purpose
of an executive summary is to give the reader a brief glance at
the critical points
of your report. Those aspects of the culture a reader should
know to do business
in the country but would not be expected to know or would fi nd
different based
on his or her SRC should be included in this summary.
IX. Sources of information
X. Appendixes
7. II. ECONOMIC ANALYSIS
The reader may fi nd the data collected for the economic
analysis
guideline are more straightforward than for the cultural analysis
guideline. There are two broad categories of information in this
guideline: general economic data that serve as a basis for an
evalu-
ation of the economic soundness of a country, and information
on channels of distribution and media availability. As
mentioned
previously, the guideline focuses only on broad categories of
data
and must be adapted to particular company and product needs.
I. Introduction
II. Population
A. Total
1. Growth rates
2. Number of live births
3. Birthrates
B. Distribution of population
1. Age
2. Sex
3. Geographic areas (urban, suburban, and rural density and
concentration)
4. Migration rates and patterns
5. Ethnic groups
III. Economic statistics and activity
A. Gross national product (GNP or GDP)
8. 1. Total
2. Rate of growth (real GNP or GDP)
B. Personal income per capita
C. Average family income
D. Distribution of wealth
1. Income classes
2. Proportion of the population in each class
3. Is the distribution distorted?
E. Minerals and resources
F. Surface transportation
1. Modes
2. Availability
3. Usage rates
4. Ports
G. Communication systems
1. Types
2. Availability
3. Usage rates
H. Working conditions
1. Employer–employee relations
2. Employee participation
3. Salaries and benefi ts
I. Principal industries
1. What proportion of the GNP does each industry contribute?
2. Ratio of private to publicly owned industries
J. Foreign investment
1. Opportunities?
9. 2. Which industries?
K. International trade statistics
1. Major exports
a. Dollar value
b. Trends
2. Major imports
a. Dollar value
b. Trends
Guideline
3. Balance-of-payments situation
a. Surplus or defi cit?
b. Recent trends
4. Exchange rates
a. Single or multiple exchange rates?
b. Current rate of exchange
c. Trends
L. Trade restrictions
1. Embargoes
2. Quotas
3. Import taxes
4. Tariffs
5. Licensing
6. Customs duties
M. Extent of economic activity not included in cash income
activities
1. Countertrades
10. a. Products generally offered for countertrading
b. Types of countertrades requested (barter, counterpurchase,
etc.)
2. Foreign aid received
N. Labor force
1. Size
2. Unemployment rates
O. Infl ation rates
IV. Developments in science and technology
A. Current technology available (computers, machinery, tools,
etc.)
B. Percentage of GNP invested in research and development
C. Technological skills of the labor force and general
population
V. Channels of distribution (macro analysis)
This section reports data on all channel middlemen available
within the market.
Later, you will select a specifi c channel as part of your
distribution strategy.
A. Retailers
1. Number of retailers
2. Typical size of retail outlets
3. Customary markup for various classes of goods
4. Methods of operation (cash/credit)
5. Scale of operation (large/small)
6. Role of chain stores, department stores, and specialty shops
B. Wholesale middlemen
1. Number and size
11. 2. Customary markup for various classes of goods
3. Method of operation (cash/credit)
C. Import/export agents
D. Warehousing
E. Penetration of urban and rural markets
VI. Media
This section reports data on all media available within the
country or market.
Later, you will select specifi c media as part of the promotional
mix and strategy.
A. Availability of media
B. Costs
1. Television
2. Radio
3. Print
4. Internet
5. Other media (cinema, outdoor, etc.)
C. Agency assistance
D. Coverage of various media
E. Percentage of population reached by each medium
VII. Executive summary
After completing the research for this report, prepare a two-
page (maximum)
summary of the major economic points and place it at the front
VIII. Sources of information
IX. Appendixes
12. III. MARKET AUDIT AND
COMPETITIVE MARKET ANALYSIS
Of the guidelines presented, this is the most product or brand
spe-
cifi c. Information in the other guidelines is general in nature,
fo-
cusing on product categories, whereas data in this guideline are
brand specifi c and are used to determine competitive market
con-
ditions and market potential.
Two different components of the planning process are refl
ected
in this guideline. Information in Parts I and II, Cultural
Analysis
and Economic Analysis, serve as the basis for an evaluation of
the
product or brand in a specifi c country market. Information in
this
guideline provides an estimate of market potential and an
evaluation
of the strengths and weaknesses of competitive marketing
efforts.
The data generated in this step are used to determine the extent
of
adaptation of the company’s marketing mix necessary for
successful
market entry and to develop the fi nal step, the action plan.
The detailed information needed to complete this guideline is
not necessarily available without conducting a thorough market-
ing research investigation. Thus another purpose of this part of
the
country notebook is to identify the correct questions to ask in a
formal market study.
I. Introduction
13. II. The product
A. Evaluate the product as an innovation as it is perceived by
the intended
market
1. Relative advantage
2. Compatibility
3. Complexity
4. Trialability
5. Observability
B. Major problems and resistances to product acceptance based
on the
preceding evaluation
III. The market
A. Describe the market(s) in which the product is to be sold
1. Geographical region(s)
2. Forms of transportation and communication available in that
(those)
region(s)
3. Consumer buying habits
a. Product-use patterns
b. Product feature preferences
c. Shopping habits
4. Distribution of the product
a. Typical retail outlets
b. Product sales by other middlemen
5. Advertising and promotion
a. Advertising media usually used to reach your target
market(s)
14. b. Sales promotions customarily used (sampling, coupons, etc.)
6. Pricing strategy
a. Customary markups
b. Types of discounts available
B. Compare and contrast your product and the competition’s
product(s)
1. Competitors’ product(s)
a. Brand name
b. Features
c. Package
2. Competitors’ prices
Guideline
3. Competitors’ promotion and advertising methods
4. Competitors’ distribution channels
C. Market size
1. Estimated industry sales for the planning year
2. Estimated sales for your company for the planning year
D. Government participation in the marketplace
1. Agencies that can help you
2. Regulations you must follow
IV. Executive summary
Based on your analysis of the market, briefl y summarize (two-
page maximum)
the major problems and opportunities requiring attention in your
marketing mix,
15. and place the summary at the front of the report.
V. Sources of information
VI. Appendixes
IV. PRELIMINARY MARKETING PLAN
Information gathered in Guidelines I through III serves as the
basis for developing a marketing plan for your product or brand
in a target market. How the problems and opportunities that sur -
faced in the preceding steps are overcome or exploited to
produce
maximum sales and profi ts are presented here. The action plan
re-
fl ects, in your judgment, the most effective means of marketing
your product in a country market. Budgets, expected profi ts
and
losses, and additional resources necessary to implement the pro-
posed plan are also presented.
I. The marketing plan
A. Marketing objectives
1. Target market(s) (specifi c description of the market)
2. Sales forecast years 1-5
3. Profi t forecast years 1-5
4. Market penetration and coverage
B. SWOT Analysis
1. Strengths
2. Weaknesses
3. Opportunities
4. Threats
C. Product adaptation or modifi cation—Using the product
component model as
16. your guide, indicate how your product can be adapted for the
market.
1. Core component
2. Packaging component
3. Support services component
D. Promotion mix
1. Advertising
a. Objectives
b. Media mix
c. Message
d. Costs
2. Sales promotions
a. Objectives
b. Coupons
c. Premiums
d. Costs
3. Personal selling
4. Other promotional methods
E. Distribution: From origin to destination
1. Port selection
a. Origin port
b. Destination port
Guideline
2. Mode selection: Advantages/disadvantages of each mode
a. Railroads
b. Air carriers
17. c. Ocean carriers
d. Motor carriers
3. Packing
a. Marking and labeling regulations
b. Containerization
c. Costs
4. Documentation required
a. Bill of lading
b. Dock receipt
c. Air bill
d. Commercial invoice
e. Pro forma invoice
f. Shipper’s export declaration
g. Statement of origin
h. Special documentation
5. Insurance claims
6. Freight forwarder. If your company does not have a
transportation or
traffi c management department, then consider using a freight
forwarder.
There are distinct advantages and disadvantages to hiring one.
F. Channels of distribution (micro analysis). This section
presents details about
the specifi c types of distribution in your marketing plan.
1. Retailers
a. Type and number of retail stores
b. Retail markups for products in each type of retail store
c. Methods of operation for each type (cash/credit)
d. Scale of operation for each type (small/large)
18. 2. Wholesale middlemen
a. Type and number of wholesale middlemen
b. Markup for class of products by each type
c. Methods of operation for each type (cash/credit)
d. Scale of operation (small/large)
3. Import/export agents
4. Warehousing
a. Type
b. Location
G. Price determination
1. Cost of the shipment of goods
2. Transportation costs
3. Handling expenses
a. Pier charges
b. Wharfage fees
c. Loading and unloading charges
4. Insurance costs
5. Customs duties
6. Import taxes and value-added tax
7. Wholesale and retail markups and discounts
8. Company’s gross margins
9. Retail price
H. Terms of sale
1. EX works, FOB, FAS, C&F, CIF
2. Advantages/disadvantages of each
I. Methods of payment
1. Cash in advance
19. 2. Open accounts
3. Consignment sales
4. Sight, time, or date drafts
5. Letters of credit
II. Pro forma fi nancial statements and budgets
A. Marketing budget
1. Selling expense
2. Advertising/promotion expense
3. Distribution expense
4. Product cost
5. Other costs
B. Pro forma annual profi t and loss statement (fi rst year
through fi fth year)
III. Resource requirements
A. Finances
B. Personnel
C. Production capacity
IV. Executive summary
After completing the research for this report, prepare a two-
page (maximum)
summary of the major points of your successful marketing plan,
and place it at
the front of the report.
V. Sources of information
VI. Appendixes
The intricacies of international operations and the complexity
of the
environment within which the international marketer must
operate create an
20. extraordinary demand for information. When operating in
foreign markets,
the need for thorough information as a substitute for uninformed
opinion is
equally important as it is in domestic marketing. Sources of
information needed
to develop the country notebook and answer other marketing
questions are
discussed in Chapter 8 and its appendix.
UNIQLO IN KOREA
(Week 2-1) Question 2: Cultural Analysis I
I. Introduction of UNIQLO (maximum 100 words)
II. The country’s relevant history (maximum 100 words)
III. Geographical setting (maximum 100 words)
IV. Social institutions (maximum 100 words)
(Week 2-2) Question 3: Cultural Analysis II
V. Religion and aesthetics (maximum 100 words)
VI. Living conditions (maximum 100 words)
VII. Language (maximum 100 words)
VIII. References (APA style format)
(Week 3-2) Question 4: Economic Analysis I
I. Population (maximum 100 words)
II. Economic statistics and activity (maximum 200 words)
III. Developments in science and technology (maximum 100
words)
(Week 4-1) Question 5: Economic Analysis II
IV. Channels of distribution (maximum 200 words)
V. Media (maximum 200 words)
VI. References (APA style format)
(Week 5-1) Question 6: Market Audit
I. Product potential evaluation (maximum 200 words)
II. Product potential problems (maximum 200 words)
21. (Week 5-2) Question 7: Competitive Market Analysis
III. Market description (maximum 100 words)
IV. Competitive analysis (maximum 100 words)
V. Market size (maximum 100 words)
VI. Government participation (maximum 100 words)
VII. References (APA style format)
(Week 6-1) Question 8: Marketing Plan I
I. Marketing objectives and SWOT Analysis (maximum 100
words)
II. Product adaptation (maximum 100 words)
III. Promotional mix (maximum 100 words)
IV. Distribution – Channels of Distribution (maximum 100
words)
V. Price (maximum 100 words)
(Week 6-2) Question 9: Marketing Plan II
VI. Marketing Budget (maximum 100 words)
VII. Pro forma financial profit and loss (maximum 100 words)
VII. Resource requirement (maximum 100 words)
IX. References (APA style format)