1. Unit30 – UK MediaPublishing– Proposal
Format: Magazine
“I am goingtoproduce a new indie-rockmusicmagazine inthe formof a FrontCoverand DPS(Double Page Spread)
as part of a largerpromotional projectfor”BEATS”magazine.
WorkingTitle:
My workingtitle is “BEATS”althoughthismightchange.
The mastheadfor Beatswill have asans serif boldfontwithawhite stroke effectagainstablackshape tomake it
standout.
Genre:
My newindie- rockmagazine “BEATS”andwill be compete withsimilarmagazinesinthe marketsuchasNME,
KERRANGand Q.
Content:
The name of the indie-rockgenre entitled ‘BEATS’ magazine willbe full of posters,articles,albumreviews,gig
reportsand songlyrics.The publicationwill alsofeaturebandsthatare from the indie rockgenre suchas The Artic
Monkeys,TwoDoor CinemaClub,BombayBicycle Club,MilesKane,TomOdel, Kodaline,Jake Bugg,EdSheeran,
George Ezra and many more. Havingthe likesof Ed Sheeran,George Ezraand Alex Turner(ArticMonkeys) creates
star appeal andmakespeople buythe magazine if theysee someone theyadmire andlookupto.
Some of the toolsin Photoshop thatwill be particularlybeneficial inconstructing Double page spread will be the Pen
tool.ThisiswhenI will be constructingthe columnsanddropcapital.
Style or Approach:
BeatsMusic Magazine will have red,white andblackcoloursthroughoutthe frontcoverandmagazine pages.
Particularlythe mastheadwilluse thiscolourscheme becauseitisthe mainpiece of information/textthatthe reader
isgoingto lookat first.The mastheadwill appeartobe redSansserif (bold) fontwithawhite stoke effectandblack
innershadowleaningagainstablackshape.
The denotationof the colourscheme forthe magazine frontcoverwill be red,white andblack.
The coloursred, white andblackwaschosenfor magazine because it extremelyrelevanttothe indie-rockgenre of
my newmusicmagazine BEATS.
The colour redconnotesthatwe are passionate aboutkeepingtothe indie rockgenre,butalsointroducingnew
musicfor our fans.
I am goingto use Photoshop toconstruct the magazine pagesFrontCoveranddouble page spread(DPS) because it
has all the righttoolsto be able toconstruct itin an efficientway.
Format: Magazine Name: Amelia Morris
Candidate Number: 4150
Centre Number: 64315

2. Audience:
 Age: 18- 25 years
 Gender:Mixedbutmostlymale
 Socio-EconomicNeeds:
 Ethnicity: All
 Stereotypes:Youwill mostlyfindlate teensandyoungadultsreadingBEATSbecause thisiswhenyoustart
wantingtoknowmore aboutdifferentmusicandstart goingtofestivalswithfriends.
The audience ismostlymale althoughthere are still femalefans.Theyare usually reallyknowledgeable whenit
comesto musicand itis a huge part of theirlife andtheywill base mostof theiractivitiesandtheirspare time
aroundmusicand may alsobe interestedinwidersubjectssuchasfilmsandtelevision.
Length:
I intendtomake roughly50-60 pagesincludingthe frontandback coverand will be A4size.Thisisbecause itis going
to be a monthlymagazine anditismore likelythatmonthlymagazineshave more contentinthem.
Frequency: Monthly
Why?I have chosento distribute mymagazine onamonthlybasisbecause itfitswell inthe currentcompetitive
market.
Cost? £2:50