1. What kind of media institution will
distribute you media product and
why?

2. Distribution
In our opening sequence it is clear to see that we had quite a
small budget. We use unknown actors as well as props,
equipment and locations we have founded ourselves. This
therefore means our opening sequence is more likely to
appeal to an independent British film companies such as
Momentum Pictures rather than much larger companies such
as Paramount Pictures. We feel Moment Pictures is the
appropriate company for us as they are one of the leading
independent film distributors in the UK and have experience
of successfully distributing films of a similar genre to ours.

3. Momentum
Momentum was responsible for
distributing the film Sinister. A film
about a crime writer who discovers a
box of home movies and puts his family
in danger. Sinister was a low budget
horror film but still ended up grossing
$78 million with over $18 million being
grossed in the first weekend. As the film
was so successful, a sequel is now in the
works.
This proves to me that Momentum are a good company to be
distributed by as they have been successful in distributing a
film just like ours.

4. Promotion
After conducting a survey, 99% of our target audience
members use the internet in some form or another and
therefore we will use this to our advantage by taking a more
digital approach to our marketing. We would therefore use
social networking sites such as Facbook or Twitter as well as
using Youtube to directly target audience members and
allowing for the word to be spread easily. It also allows us to
reach people all over the world and with everyone being
connected to each other now days, it helps us to reach a
more people and get a larger interest in the film.