Ops-Stars Panel

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"Evan Liang (Moderator) – CEO, LeanData Anjaj “AJ” Gandhi – VP Sales Strategy & Operations, RingCentral Pat Oldenburg – Sr. Director Digital Marketing and Operations, GE Digital Renaud Bizet – Sr. Director Marketing Strategy & Operations, Splunk"

Marketing

UNKNOWN TODAY
DIRECT
SALES
CHANNEL
SALES
1950s
MODERN
MARKETING
1980
DATABASE
MARKETING
1985
INSIDE
SALES
1991
CRM
invented
CUSTOMER SUCCESS
INBOUND MARKETING
SOCIAL SELLING
DEMAND WATERFALL
ACCOUNT-BASED
MARKETING
DEMAND UNIT WATERFALL
SALES AUTOMATION
#OFGTMMOTIONS
TIME
ECOMMERCE
EMAIL
MARKETING
CONTENT MARKETING
Accelerating Pace of GTM Change
Marketing Automation
invented

MARKETING
Marketing
Plan
SALES
Sales
Plan
PARTNER
CHANNEL
Partner
GTM
CUSTOMER
SUCCESS
Customer
GTM
GTM is managed in silos today
GTM
Plan

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Ops-Stars Panel

1. Ops-Stars Panel 2018

2. Ops-Stars Panel Evan Liang (Moderator) CEO Anjaj “AJ” Gandhi VP Sales Strategy & Ops Pat Oldenburg Sr. Director Digital Marketing & Ops Renaud Bizet Sr. Director Marketing Strategy & Operations @EvanLiang @dialmover @pato3232 @rbizet

3. UNKNOWN TODAY DIRECT SALES CHANNEL SALES 1950s MODERN MARKETING 1980 DATABASE MARKETING 1985 INSIDE SALES 1991 CRM invented CUSTOMER SUCCESS INBOUND MARKETING SOCIAL SELLING DEMAND WATERFALL ACCOUNT-BASED MARKETING DEMAND UNIT WATERFALL SALES AUTOMATION #OFGTMMOTIONS TIME ECOMMERCE EMAIL MARKETING CONTENT MARKETING Accelerating Pace of GTM Change Marketing Automation invented

4. MARKETING Marketing Plan SALES Sales Plan PARTNER CHANNEL Partner GTM CUSTOMER SUCCESS Customer GTM GTM is managed in silos today GTM Plan

5. State of Revenue Ops 2018 The State of Revenue Ops 2018 - LeanData & Sales Hacker 37% building out RevOps

6. GTM Metrics

7. Thank You